Website Planning Report for Armed Forces Who Use Games as a Recruitment Portal for - Case Study Example

Website Planning Report for armed forces who use games as a recruitment portal for Table of contents 1. Executive summary 2 2. Background 3 3. Introduction 4 4. Evaluation of the target market 4 5. Objective for the website 5 6. Audience Analysis 8 6.1Content 10 6.2Website color 11 7. Conclusion 13 1. Executive summary This report gives an overview of games development, which leverages the recruitment need of armed forces that use games as a recruitment portal for defense force recruit. It shows the plan for an online game development. Apparently, for an online development company to penetrate the market, the website must be launched in a reasonably tentative terms. The needs of the audience are key attain the set objective. The audiences are presumably composed of three groups; primary audience, secondary audience and tertiary audience. These audiences access the website based on their goals, motivation and requirements. Having this under consideration, there is a need to break the content of the website by sections or the pages for easy readability. Primarily, homepage is an important feature in any website development. Homepage contain the introductory text describing the overview of the company and the flash slide showing images of people using the company product to give users a clearly picture of what the company sells. The use of color selection is a key element if the company brand is to appear authentic. 2. Background The field of online game development is ever growing. Due to technological progress, more and more games development, which leverages the recruitment, the needs of various companies are a requirement. Unfortunately, marketing the developed online game through a website is becoming a challenging issue to accomplish. The sheer quantity, quality, and variety of elements and assistive technology included in a website are very significance in defining the target market for the online game as stipulated by (Hemp, 2006). Currently, many website users are finding the elements and assistive technology of individual manufacturer to be incredibly tedious and with limited information about the product as stipulated by (Bailey, 2011). However, this is unacceptable to many, and armed forces that use games as a recruitment portal for defense force recruit. These effects makes them are to seek potential expensive expert for consultation. This report gives on overview of different elements that should be included in the website. It also shows how avatar based marketing can be introduced in the marketing curriculum to enhance recruitment and increase customers for our products and services. This website should provide detailed web presence, range of technology on site of marketer, filtering elements, elements such as blogs, wikis, social networking activities, web-based videos, navigation element, content elements and branding. 3. Introduction A series of media and video games finds their application in global public relation to help with recruitment. Computer game technology provides public virtual soldier feel and experience that is informative, engaging, and entertaining as noted by (Chaffey, 2008). This project aims to develop good understanding of pedagogical issues involved in developing a website that entail different version of games developed on unreal engine with utilization of punk buster to reduce cheating cases. The project would outsource its finances from the U.S defense. The report highlights key findings, provides aims of the planning process and evaluation of the target market. In addition, the report provides objectives for the website; show a sketch of the basic elements on the homepage and the basic schematic that shows the categories of information that are directly accessible from the homepage. The structure also contains the branding and color palette guide. 4. Evaluation of the target market The target market is defense forces throughout the world who seek to use recruitment portal for defense force recruits. This will include the army, the police force, the air force, and the navy. Armytrainingresource.com will be launched in a reasonably tentative terms in its marketing structure. The company will use its funds to register the domain name, whereas, the site will be hosted on the sub domain of the company-shared server. This perspective aims at reducing the overhead cost. Hosting the site on its own-shared server would ensure affordability of the most continued autonomy as, the site targets at being to be independent. Apart from sales of downloadable games, advertising would be another logical source of revenue. Most of those advertising emanate mostly from the online resellers who bound to form the majority of the advertising activities. 5. Objective for the website The online game website for recruitment portal for defense force recruits is to be a key for global defense force. Its design purports to serve on defense extension website. The objective of proposed website is to provide a significant and existing opportunity for defense force to enhance its recruitment process. When completed, armytrainingresource.com will provide comprehensive and assistive technology training solution with emphasis on those who are using the service. Armytrainingresource.com will be build upon different example of other website with similar characteristics and elements while addressing and providing a great improvement on their shortcomings. The website will not present massive list of titled product linked to official websites of the company, nor will it break down included technology to high-level product categories. Upon launch, armytrainingresource.com will Provide comprehensive information to prospective soldiers and police. Provide information that ensures the recruits do no wash out in the nine-week training period. Provide a comprehensive catalog to give the user easy accessibility to products based on product type, the nature of the product, and the kind of interaction A basic schematic that shows the categories of information that are directly accessible from the homepage. User accessing armytrainingresource.com should have a feeling that, the site is communicating to them, telling them that, armytrainingresource.com is a reliable comprehensive, and quality oriented online resource. Its purpose should suffice in assisting the user in the process of searching for the product and service required. This is very critical, as many sites offering the same services and product like us already exist; the problem is experienced by the user is the quality and adequacy of the information and products provided by a website. Inherently, as (Bailey, 2011) notes, it is very important to make sure that the established users of this website understand that our website is going to succeed in areas where others have failed. Therefore, the theme used for this site must quickly establish trust this being the first step in ensuring that the users spend their time exploring our site. The home page is not enough to convey the comprehensive information within the website. The homepage will give the introductory text and make clear the scope and the purpose of the site when the user look at it once. Visual style used in the website need to be clear, clean and professional. In addition, they should not be excessively sharply and stuffy. The web page has to be in an aligned position to avoid visual clutter and appearance of amateurishness. Use of curves and non-headers would act as means of distinguishing this site from the rest of the sites. The logo of the company will be placed in the header along with the name of the site that is behind the curved plate running across the page width. A slogan will also accompany the header at the top of the background image. [logo here] Assistive guide We are proud to be an ISO certified company providing high quality products and services. Dealer Login search here Home External resources About us Community Careers Our product and services Welfare and support Contact Us Online career Graphical image spotlight arranged vertically Armytrainingresource.com is the leading provider of series of media and video games globally to help in public relation recruitment. Our Computer game technology provides public virtual soldier feel and experience that is informative, engaging, and entertaining. In addition to this, we seek to uplift and enhance the recruitment process through providing significant and existing opportunity for defense force to enhance its recruitment process. We also provide comprehensive and assistive technology training solution with emphasis on those who are using the service. Slide show of various pictures of our games which are flash based We want to ensure that you enjoy better experience with armytrainingresource.com; and of course, there exist no better way that we can use than asking you! Please assist us in offering better product and services to you by giving valuable feedback in regards to our products. By giving us you view, you can win an full free downloadable game. Perhaps you are one of the winners. Give as your views below Thank you. A basic schematic that shows the categories of information that are directly accessible from the homepage. [logo here] Assistive guide We are proud to be have qualified by certification and will now ISO certified company. We provide high quality products and services. Dealer Login search here Home External resources About us Community Careers Our product and services Welfare and support Contact Us Online career Graphical image spotlight arranged vertically Prove that you are the most talented soldier if you take down forces in a very challenging training ground. Be careful, every bullet counts Give as your views on the box below Thank you. 6. Audience Analysis The audiences for this website are divided into three groups namely; primary audience, secondary audience and tertiary audience. These audiences access the website based on their goals, motivation, and requirements. Primary and secondary audiences are very significant from design and content perspective. Their needs have a high weight in any decision made. The primary audiences are the defense force and include staff and recruits. This audience most of the time have the same principle goal. This website must meet the needs of these users. The users in this group may have varying degree of knowledge, expertise, and confidence in computers. This will affect the development of our site in various ways. Firstly, the site content must not overwhelm the user with technicalities and technical specificity. Secondly, the activity flow and the structure of the website should have a clear definition and user friendly. This does not mean such details will be neglected, to the contrary, such information is needed for a site to meet the goals for which it was created, but rather than listing products, the products must be presented in a very simplified overview in addition to other details included. This will be helpful to maximize understandability and use for our users. Another significance of the defense users is the mechanism by which they can access the site. Some users may use a normal browser without assistive technology while, others may use text browser for optimization using screen reader as noted by (Hsu et al., 2007). Switch interface will be helpful in allowing different user to navigate the site using a single switch. Apparently, great concern should be a point of emphasis on the techniques that the users employ to access the site. The secondary audience will be composed of return user not actually interacting with the site. Hopefully, that the named users are motivated to go back to the website to be able to participate in sharing information in the community, asking, and giving answer to question put to them and ensuring that, the site is updated. This does not mean that these audiences are the maintenance of the website, but they make suggestion and request. Users in this group are assumed to have higher computer knowledge and therefore do not require simplified website features. Consequently, another audience expected in our website is both the developers and resellers of specialized website marketing. It is expected that their main reason in visiting our site will be to acquire knowledge about armytrainingresource.com and, may develop a relationship with it depending on the how and what they think of it. Thus, establishing the website significance and reputation, will be an obvious necessity. 6.1Content The section or, the page in which the content has to be accessed, will be broken down into parts for easy readability. Homepage is the first part that will appear when a user opens our site. It must have introductory text describing the overview of the company. The flash slide show of images of people using our product and the picture of our product will also be displayed to give users a clearly picture of what we sell. Additionally, `About us page’ will give a description of the company origin, aims and objectives and the plans for the site. It will also describe in general terms the services and, the product the company would specialize in the community page on this website will describe the interaction that the site aim to achieve, it will provide a link to the site that have separate web forum, but which can provide helpful information to users. External resource section gives a list of websites that are similar to our site that we deem to provide high quality products and services. This part also gives a list of online resellers of game product that would be used in defense institutions. Each product in the home page will have a title, thumbnail image, cost in U.S $, brief synopsis and the rating. The assistive guide part will help the first user or someone who experience technical difficulties. The career part show various job that our company offer to those who are qualified for example in software development. Besides this, the site would be integrated with blogs, wikis, social networks, and navigation element. These are form of integrated marketing communication plans that will assist in creation and exchange of different user generated content. Connections of this site will promote our personal selling, advertising, publicity, public relation, sales promotion, and direct marketing. The content of our sites should attract attention and be in a way that they are able to encourage users and readers to share it with other through social sites. This being an inexpensive market campaign we will be able to implement sales at low cost. 6.2Website color Color selection is a key element if our brand is to appear authentic. Each color used in a website is associated to something and has distinct feel. For our website, we need to have all the information on website color scheme. This project being an online marketing strategy, theoretical and technical part of the color needs is a key element in its identification. Website color can make the user leave or stay on the site. Color shows positive association forming an opinion about the brand. When choosing a color, the following factors have to be in place; new visitors enrolling and viewing our website for the first time should be attracted to the website and the Brand awareness. Our brand should be in the developer mind always when choosing the color to use for the site and for the images. The idea of Positive or negative association should be considered as some colours are associated with negativity. Example of colors and their representation COLOR ASSOCIATIONS NATURE OF ASSOCIATIONS RECOMMENDED FOR Blue Represent security and trustworthy Represent the Sky-therefore universally liked business related websites (deep green) Represent money. It is the color of success Show wealth finance related websites calming (light green) Spring and trees leisure and entertainment related websites Red grabs attention eye-catching logos, Yellow sun Represent optimism Used to grab attention hot pink feminine color Show romantic (lighter pink) Represent products for young women and girls websites Orange citrus fruit cheerful kids’ websites Black powerful “absence of color” expensive products websites White Related to numerous brides from hospitals simplicity and purity health related product websites The choice of color is primarily dependent on the function that the website has to perform as stated by (Eastin et al., 2011). A key element in this website will be the consistency and originality in colorizing our brand. People will remember our website with the color feel will shall present. It should be remembered that; i. Color attracts people to our website. ii. Color can make people remember our website or forget it. iii. Color is the backbone of marketing 7. Conclusion In conclusion, all these aspects have to be incorporated in the development of marketing website that would be used to cater for the recruitment needs of the armed forces throughout the world. To ensure that the website is comprehensive, the developers should consider the user’s needs. The content of the website must be broken into sections and the page and image color must be authentic to maintain originality. The market targeted by this website is defense forces throughout the world who seek to use recruitment portal for defense force recruits. They include the army, the police force, the air force, and the navy. However, because of the price infiltration, some of the ideas may deem impracticable. Some technicality are expected such as online room availability checker, but no additional staff would be required as reservation software will be used to solve some of the problem that may occur References Bailey, M., 2011. Internet marketing: An hour a day. Indianapolis, IN: Wiley Technology. Bakos, J., 2001. The emerging landscape for retail e-commerce. Journal of Economic Perspectives, 15(1), pp.69-80. Chaffey, D., 2008. Internet marketing. Harlow: Financial Times Prentice Hall. Eastin, S., Terry, D. and Neal, B., 2011. Handbook of research on digital media and advertising: User generated content consumption. Hershey, PA: Information Science Reference. Hemp, P., 2006. Avarta-based marketing. Havard Business review, 84, pp. 48-57 Hsu, L. and Lu, H., 2007. Consumer behaviour in online game communities: A motivational factor perspective, Computers in Human Behaviour, 23(3), pp. 1642-1659 Read More