Entry and Expansion Strategies for Foreign Retailers - Case Study Example

In the global environment, IKEA was able to distinguish itself from other furniture retailers by combining its unique principles of function, form, and affordability.... In the global environment, IKEA was able to distinguish itself from other furniture retailers by combining its unique principles of function, form, and affordability.... Because the Egyptian furniture manufacturers and retailers depend on wood supplied to the industry from Eastern and Northern Europe, the presence of IKEA will greatly lower the cost of production and hence the price of furniture for the middle-class earners....

It will aim at identifying the entry strategy of this product in the prospective market.... Lastly, it will objectively justify the selected target areas while defining an ideal entry mode.... ocations of entryThe ideal location of entry for this equipment will be among smallholder farmers worldwide.... Kenya and India will be the locations of entry into Africa and Asia respectively....

… The paper "IKEA Analysis" is a perfect example of a case study on business.... IKEA is a multinational export company that deals with household products; the company engages indirect export.... IKEA is based in the Asia Pacific, North America, Europe, Middle East, and Caribbean (Rosenhauer, 2008)....

Understanding the market makes it easier for a firm venturing since it lays a platform upon which best strategies can be designed (Dow 2000, p.... This indicates that the company has to design strategies particularly basing on the nature of the market that has been preferred (Swift 1998, p.... The company must study carefully these dissimilarities in order to gain an understanding of the kind of strategies that ought to be employed in order to penetrate the selected market....