Consumers Decision Making-Process When Purchasing Clothes - Coursework Example

With improved purchasing power of consumers, the retailers want to offer them more variety and high quality products.... Due to this many retailers who do the retail business are stocking products which the consumers desires to use as, the consumers are purchasing products based on desire to have an experience with the product or a feeling of the product.... (Loudon, 1988)Satisfy need and desireConsumers have different needs and desires that they wish to satisfy when buying a product....

Whether it is in the store or on the website, the manner in which the clothes are displayed says much about the type of customers that the retailer wishes to attract.... By contrast, at Old Navy, the merchandise is displayed in a manner that appeals to those looking for trendy, casual, yet reasonably-priced clothes.... Price: In terms of price, the Banana Republic website and the physical stores make no secret about the higher price-range of the clothes that they sell....

I buy fashion clothes because;(1) Strongly disagree (2) disagree (3) Neutral (4) Agree (5) Strongly Agree 1 2 3 4 5 My favorite celebrity wears it My lifestyle and image is enhanced Because of my social status I can afford it I am not sure, but I just bought buy my fashion clothes OnlineFrom a physical locationBoth- How do you choose your fashion designer?...

From a societal perspective of consumption, behavior, and purchasing behavior are influenced by a number of factors such as media and what people around us prefer.... From a societal perspective of consumption, behavior, and purchasing behavior are influenced by a number of factors such as media and what people around us prefer.... In order to understand consumption and what makes consumers prefer certain products or services over others, there is a need to examine beyond the dominant economic understanding of consumers and their behavior and instead think on the origin of desires, needs, and preferences which are further influenced by people around us....

Question 3 Managers need three essential skills including technical skills; managers require to attain techniques and knowledge of a job he or she is responsible; human skills which are very essential when working with people on an individual and group level while conceptual skills entail the skills required by managers to think, see and conceptualise about complex situations (Robbins et al.... … The paper "The decision-Making Process" is an outstanding example of a management assignment....

This shows that they wore clothes that depicted their social welfare and their status and class in society.... Consumerism is, on the other hand, referred to as the art of purchasing an item that will inurn results in happiness.... A perfect example is when an individual takes time to purchase a watch that is way up the reach of a common citizen or in other words, the watch is said to be expensive in the eye of the public, and this item will give him a positive appraisal, identity and self-esteem....

This paper surrounds the famous quote in discussing, and analysing consumer behaviour that determines their purchasing process and decision making when purchasing products.... … The paper "purchasing Process and Decision Making - Consumer Behaviour" is a good example of marketing coursework.... The paper "purchasing Process and Decision Making - Consumer Behaviour" is a good example of marketing coursework.... Attaching material possession in consumers' minds is the origin of the urge to have certain purchasing behaviours (Mugge, Schifferstein & Schoormans 2010, p....