Influence of Different Internal Factors on Consumer Decision Making Process - Coursework Example

nbsp; Purpose of the reportTo identify the manner in which selective perception affects decision making thereby affecting the decision making process.... This affects the thinking process as a person creates a perception of the person based on experience thereby hampering the decision-making process.... (Learning, 2011) This makes the decision to be biased as selective perception results in certain traits to dominate the decision-making process....

… The paper "consumer Behavior Audit at Palmer's Multi-Effect Perfecting Facial Oil " is a great example of a marketing case study.... The paper "consumer Behavior Audit at Palmer's Multi-Effect Perfecting Facial Oil " is a great example of a marketing case study.... The assessment discusses the consumer behavior audit of Palmer's Cocoa Butter Formula Multi-Effect Facial Perfecting Facial Oil, an anti-ageing product that was voted as the product of the year under the category of anti-ageing skincare in February 2015 in Australia....