Make Media Intelligence Office And Monitoring All Media - Case Study Example

PROPOSAL FOR MEDIA INTELLIGENCE INTEGRATION AT ABU DHABI NATIONAL OIL COMPANY Introduction We at hope to collaborate with the ADNOC Company towards the maximization of profits and the maximization of its capacity to stand strong in the competitive society by the integration of the best media intelligence services. We take the long term plans of the company into consideration and from the analysis of the ADNOC Company it is evident that innovation and technological updates are central in the operation systems of the company. ADNOC Media Intelligence keeps up with the most recent research technologies to keep track of the information gathered from different media and in the analysis of the same information. It is for that reason that we seek to work with the ADNOC Company for the identification of issues affecting the energy sector and ensuring that the company remains at the top and moves further ahead with the most recent innovations. Our close consideration of risk and the shift of risk is important in the retention of the competitive position of the company in the long term despite the numerous upcoming competitors. Working in conjunction with ADNOC Media Intelligence is a guarantee of the achievement of all the goals of the company and the respect of the values of the ADNOC Company. The contract period is flexible and depending on the matter at hand, the minimum contract period varies. In the case of ADNOC, a minimum of three years of contract is essential for the provision of a continuum of information throughout the period with the goal of the achievement of the 2030 objectives and the achievement of the strategic goals focused on cost reduction, risk and vulnerability minimization, and competitor analysis. The purpose of ADNOC is to remain on top of the game and advance at the same time. It is for that reason that technology-related information and scientific advancements shall be of great preference. What we offer It is important to realize the importance of media intelligence in the maintenance of the competitive position of a company. ADNOC is the leading company in its field of operation, but also one faced with a lot of competition and upcoming demands as the world progresses in technology, awareness, and culture. Such big companies need all the insight available on the media to ensure an improvement in the decision-making processes. The fact that ADNOC aims at remaining at the top of its competition and to include the most recent and innovative technologies highlights its need for diverse information for informed decision-making processes. We are a firm that leads in content analyses and ensure quality output because of the experience and success that precedes us on the same. ADNOC Media Intelligence shall work towards the application of knowledge and insight from diverse sources and integrated the latest technology with the most informed intelligence specialists. ADNOC Media Intelligence goes beyond metrics and charts for the analysis and delivery of the summarized information to ensure that the information is delivered in the most user-friendly format. The deep understanding of what we do makes it possible for us to customize the information gathered to suit the context of the companies we work with and reach the recipient in the most comprehensive and simple form. ADNOC Media Intelligence has also had significant interactions with other Middle Eastern companies and the Middle East in general and understands the underlying values that govern the businesses run in the country. Online Monitoring ADNOC Media Intelligence digs into various websites and social sites to gather information after which the information is analyzed to gather the most comprehensive insight when delivered. We consult with various technological development firms for collaborations with their tools of monitoring, measurement, and engagement. The Facebook Graph API is one of the resourceful collaborations that the firm has with technology and the social media. We avoid second hand reseller data and prefer to collect our own to ensure maximum objectivity in the collection of such data and the adherence to the values and requirements of the company with regard to the collection of information. Television Monitoring There is television monitoring conducted by ADNOC Media Intelligence throughout their operations which ensures that they do not miss out on live feeds that are concerned with matters of interest to the client. The information gathered from the television shows also guides the team towards further research. We take into consideration that 65 percent of the millennials rely on television for news. Radio Monitoring Many firms consider radio monitoring cumbersome and not resourceful. However, ADNOC Media Intelligence makes sure not to overlook such sources of information and monitors more than one thousand radio stations worldwide to gather information and gain insight on the emerging markets and possible emerging competitions that may position the client companies in vulnerable positions. Print Monitoring It is through the combination of modern and traditional information media that ADNOC Media Intelligence manages to capture even the most minor detains of information relevant to the situations they work on. The analytical methods applied at ADNOC Media Intelligence adhere to the professional requirements and also ensure the comprehensive and professional capture of all the relevant information. The information subjected is always extensive since we gather a lot of information related to the cases of the current clients. It is for that reason that the firm employees the most qualified professionals to handle such matters and deliver the information in the friendliest formats. Taking the reputation of the company into consideration, out claims of efficiency and quality service are verifiable and evident. Objectives If granted the chance, we hope to achieve the following goals: i. The use of professional media analysis techniques for the collection and analysis of data ii. Bridge the language and cultural information gap in the collection of information and the analysis of the same. iii. The establishment and facilitation of more active social presence by the ADNOC Company where the customers and relevant shareholders pitch discussions and present their grievances against the products and services that are related to the ADNOC Company. iv. Offer our online and offline services with relation to the achievement of the goals of the company and keeping the relevant participants informed. v. The frequent provision of data and the presentation of the analysis of the data required for the progress of the company to ensure that the relevant professionals are up to date with all the information that keeps them competitive. vi. The presentation of our findings and proposals in the most user-friendly manner for easy understanding vii. The consideration of innovation and technological advancement above all else in the research processes as they are the most important considerations in ADNOC as seen in the viii. The assurance of keeping the company informed about the current trends and issues that have a direct or indirect connection to the vision and goals of the ADNOC Company and its 2030 vision Intelligence Data in Energy companies Intelligence data enables energy companies maintain their competitiveness by staying at the top of the competition. The challenges, however, lie in the comprehensive combination of all the data and the application of the data for the benefit of the company. Such includes data from scientific reports by engineers and geologists among other researchers. The effective and efficient analyses and work flows face a challenge because of the cultural and language barrier gap that exists between such companies and such information. The consultation with qualified intelligence professionals ensures the involvement of various informed professionals to bridge the gap on language and culture. The ADOC company has its origin in Abu Dhabi and the integration of the various cultures from the information that is collected all over the world requires professionalism and precision because of the cultural uniqueness of various sources of such information in relation to Abu Dhabi. The Identification of Need From our research at ADNOC Media Intelligence we came across the most recent development at ADNOC where there is the aim geared towards improvement of the processes of business and the reduction of the production time in all the activities of the company. The announcement made by ADNOC on 20 May, 2015 about the Oracle Resource Planning official deployment is one of the evident strategies towards the actions geared at the shift towards change in the company. We at ADNOC Media Intelligence are aware that ADNOC works with the latest and most efficient technology and is always up to date when it comes to the adoption of new technology[ADN15]. Media intelligence goes beyond the identification of data because it goes beyond the manipulation of such data and the analysis of the same to gain insight about what they communicate and act based on the information. It ensures that a company stays up to date with the most recent trends that affect their business with regard to sales, market share, technology, competition, operations, and innovation among other factors. Here at ADNOC Media Intelligence we analyze information on a daily basis with the intention of understanding the nature of the business of the client and the surrounding factors that affect the business. For instance, we gather all the information from different parts of the world and use the information for the measurement and management of performance through the deeper understanding of the trends and content and daily business. From our need identification strategy, we also realize the most recent proposed changes into the company such as the economic and sustainable gas supply strategy that ensures that the company meets the growing needs of the customers within Abu Dhabi and other international customers. We gather that the 2030 goal is the establishment of a company with a strong foundation of technologies that are all new and innovative for the recovery of gas across all the reservoirs owned by the company. We understand the aim to integrate and connect the entire value chain of gas[ADN16]. Working with us is the best idea because of the alignment of our vision and the focus on technological advancement. Our collaboration shall contribute to the performance imperatives considered most important in ADNOC focused towards efficiency, profitability, and performance. From our background research, we gather that the systems are advanced and in sync with the company and most of the functions of the business are automated. As professionals in media intelligence, ADNOC Media Intelligence realizes the importance of the automation of business processes to accommodate different elements of the current world. The automation is integrated in the whole company with all the branches of operation interconnected by the same providing an enabling platform that ensures efficiency and the timely completion of commands and operations. We take into consideration the main focus of the company in our operations, which, in this case, is the upgrade geared towards delivering top-notch end user experiences. There is the other focus on the method of streamlining the business processes so that work towards the simplification of the operation processes of the end user. It is focused on the simplification of the business process throughout the company for the easier understanding by the employees, customers, and vendors. Background Information From the need identification analysis conducted by ADNOC Media Intelligence, identifies the culture of the continuous exploration for the enhancement and innovation of different methods of operation towards expansion and success for the long-term prosperity of the company. We understand the aim to bring about nationwide and international wide prosperity from the company operations and earnings[ADN17]. We understand that ADNOC commits to running with integrity and at the same time ensuring all standards of professionality and ethical standards in its business operations. We take the mission, vision, and values of a company into consideration in all our operations. The background research we have done on the company makes us understand the requirement of all suppliers, partners, and employees to adhere to the code of conduct of the company. We understand that the same values and standards are extended to external contractors and other third parties, including the method of the manufacture and the delivery of the products of the ADNOC Company. As a result, we, the ADNOC Media Intelligence Tech service providers understand the security practices at ADNOC and are sure to align our services to the same to provide extra ordinary results on the same[ADN171]. From our research, we also gather how the company works in the production of petroleum products through the whole hydrocarbon chain. It is as a result of our knowledge of you that we believe we are in the best position to offer the most comprehensive and updated media intelligence services for the improvement of the efficiency of the company. What we do At ADNOC Media Intelligence, we deliver the things that matter. We are also well read and our analysis consist of reading through over 56,000 magazines and newspapers which are sourced from 103 languages and are presented in eighty languages. That ensures that the team is well informed about all the necessary trends that affect business and are relevant for media presence and consideration. We deliver intelligence media solutions of global standards with the seamless working and effective reporting within the responsible teams. Our social listing is extensive and unique and consists of all that matters. That is done through the extensive reading and deep understanding of the content to filter out meaningless chatter and focus on the relevant matters. The technology applied at the company is the most recent and the most innovative that ensures that our clients have an upper hand as compared to their competitors. We connect public opinion, professional scientific research, competitor reports, market trends, the economy, and company information to get the relevant data required for the advancement of the company. Taking the strategy of the connection of the gas and oil value chain by 2030 into consideration, the research focus shall focus on the relevant fields in relation to the same. Of utmost importance is information about public sentiments against the energy industry and other areas such as the economy and the government. Such instances are analyzed to bring out opportunity. The ability of ADNOC Media Intelligence to bring out the social data intelligence techniques in the transformation of sentiments and complaints into opportunity makes us the best firm to work with in the achievement of the strategic and long term goals of the company. It is even better when such a firm as ours is connected to the social media where it offers a platform for the consumers and other shareholders of various businesses to lay out their sentiments[Kar151]. Besides the collection of professional information, competitor information and customer sentiments and demands for change, the ADNOC Company shall have the advantage of access to information about issues that cause churn, get insight from the comments from the clients, competitors and potential customers, and monitor crises and moods within the industry. The Vision, Mission and Values of ADNOC Media Intelligence We work on the vision of the principles of attentiveness to the needs and demands of our clients and deliver constructive responses that sure to result in the best performance of the consulting companies in our mission. Honesty is one of our most important virtues and we give timely and relevant responses as is required by the project at hand. The vision of ADNOC Media Intelligence is also unique in the way the company demands for the focus in innovation. We work towards the accurate identification, gathering and analysis of the intelligence necessary for the correct shaping of the final business decisions. We work in confidence and ethical principles that make us take the responsibility bestowed upon the company seriously. The values that govern out operations include the consideration that all the members of our team are human and must be accorded respect and dignity. The same values that govern people within the company are extended to our clients who we offer a listening ear and take their requests and instructions with utmost care. The purpose of the strict adherence to these values is because of the value we pace in the relationships with our clients. References ADN15: , (ADNOC Staff, 2015), ADN16: , (ADNOC Staff, 2016), ADN17: , (ADNOC, 2017), ADN171: , (ADNOC, 2017), Kar151: , (Beckman, 2015), Read More