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Media Kit and Feature Story - Case Study Example

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The paper "Media Kit and Feature Story" is a perfect example of a marketing case study. The ACAR, AEGRC, NMMRC, DRAC and NCETA are fundamentally research based on issues to do with health and alcohol-related issues. They are therefore very useful as media contacts in having a very explicit base of scientific information and facts that support the policies and development programs related to these areas…
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Media Kit and Feature Story Name Institution Course Lecturer Date Media Kit Media Contacts: Australian Center of Addiction Research (ACAR) Genetic Repositories Australia (GRA) Human Genetics Advisory Committee (HGAC) Australian Equine Reseach Center (AEGRC) National Health and Medical Research Council (NHMRC) Community Alcohol Action Network (CAAN) Alcohol and Other Drugs Council of Australia (ADCA) The National Center for Education and Training on Alcohol (NCETA) Drug and Alcohol Research Connections (DRAC) Alcohol Consumptions and Genetics (ACG) The ACAR, AEGRC, NMMRC, DRAC and NCETA are fundamentally research based on issues to do with health and alcohol related issues. They are therefore very useful as media contacts in having a very explicit base of scientific information and facts that supports the policies and development programs related to these areas. The involvement of these research based groups expresses the idea of expanded framework that is required in addressing the issue at hand exhaustively. The GRA, HGAC, CAAN, ACG and ADCA have advocacy based programs both at local and national levels. This will help greatly in expanding the framework as per the vision and mission dictates. The variations in tasks for every group helps greatly in avoiding duplication of duties across the involved parties. Fact Sheet DESCRIPTION: The concern of the organisation is to reveal the association that exists between hangover and genes. MISSION: To yield facts that are related to genetic composition and the hangover concerns. This is done on the highest notion of professionalism to ensure integrity and reliability. The information gathered is didtributed to various levels of associtions. STYLE of OPERATION: Throughout the framework of the research and press release are different departments. The operation demand a coworking with each department to bring about success in the realised results. STATED FINDINGS: Generally, the about 45% of the variations in the hangover experiences that women have are attributed to their genetic makeup with 40% being attributed for men. . There is a variation in the level of metabolism that individuals are associated with. Genetic differences arise with these varied levels. Backgrounder The efforts are hereby directed towards having an explicit knowledge on issues on hangover. The concern relating to the matters of hangover and genes is sought to be expressed. Here is a balanced association between factors in a way that ensures that the right factors are assigned to their contribution level in the issue of hangover. In addition, the variations in the level of metabolism those individuals are associated with s expressed. Genetic differences arise with these varied levels. This contributes greatly to putting a line between other factors related to hangovers. It comes as a relief or a surprise for a good number of people when they are told that the genetic composition have such a significant level to the experiences they have after consumption of alcohol. The effort is to bring about a balance in the growing interest in this area which gives hope to the possible success that is expected to be found out in the efforts of having an opening that explains the susceptibility to hangovers. The expected groups to benefit from this are vast depending whether the results found out affects them directly or indirectly. The local, national and international concerns will be well covered in the event of established scientific facts. Such a vast vision explains the need for a well-rounded research in this area that is not biased and that can grant sure results that are reliable in their applicability. Feature Article Hangover and Genes link There is a continuous interest relating to the studies associating the genetic makeup of individuals with the hangover they experience. Other factors that influence the hangover level include the level and type of eating before drinking, the rate of drinking and the amount consumed.1 The focus here is the genetic underpinning that alcohol is associated with. The other factors that relate to hangover may have received pretty much attention. People may commonly attribute height and weight differences, as an example, to the differences they experience in their hangover rating. With the research on the genetics as related to hangover, the level of association of the genetic gives this whole issue a fresh approach. A lot of people are pissed off by the rewards alcoholism leaves behind. An overall irritable disposition, light and sound sensitivity, nausea, vertigo and headache are some of those things that come knocking shortly at the door of those who had themselves in an alcohol induced merriment. In an email interview, John Salge-Blake, a professor in the Sargent College of Health and rehabilitation Sciences, said that, “a hangover is your body’s way of saying, “Don’t do that to me again.” Hangover is, however, not experienced by all in the same way.2 One of the directions that are sought here is a balanced association between factors in a way that ensures that the right factors are assigned to their contribution level in the issue of hangover. There is a variation in the level of metabolism that individuals are associated with. Genetic differences arise with these varied levels. It comes as a relief or a surprise for a good number of people when they are told that the genetic composition have such a significant level to the experiences they have after consumption of alcohol. Following the research by The National institute on Alcohol Abuse and Alcoholism, it is noted that gender in relation to the genetic composition comes in as a factor of consideration. In comparison with men, ladies tend to have less body water by their genetic composition. The consumption of alcohol at the same level with a man will therefore mean that the lady will naturally have a higher level concentration of the alcohol level in comparison. Generally, the about 45% of the variations in the hangover experiences that women have are attributed to their genetic makeup with 40% being attributed for men.3 The advice granted here is that people need not pace their levels of alcohol consumption with that of their party companions. The different brands that the wine industry has may result to varied degrees of reaction that is experienced. The alcohol tolerance levels in humans in association with the alcohol levels can even provide a basis for combating alcoholism. The intoxication levels can be controlled once they are identified with the degree of alcohol resistance in different individuals. The methanol level in drinks, for example, will expand their levels of effects across various groups in relation to their groups. The stress level in association to the hangover will be one of the best expressed concerns in this close links. The results of control can only be expected to be better depending on the link with the gene codes as a chemical pathway in the general body metabolism. The scientific research in this area has been very vital in influencing the general notion of this matter. The experiments done and the results found helps in the genera disapproval of the many unproven theories on this matter. It is not an uncommon phenomenon to have unfounded fears and explanations to various situation before the true light that surrounds a particular situation is revealed. When the issue of hangover is simply put, up to almost 50% in consideration of the hangover situation is attributed to the genetic composition of individuals.4 The degree of the spread of this information as more research is being done is limited. There need to be more efforts that are put to ensure that this information is spread out. The questioning of the need for this spread may as well be related to the questioning on the need for explicit expansion of the correct information on other issues. Considering the many factors that relate to the alcohol consumption in Australia and other parts of the World, any important piece of information may be used as a thread in other areas that are linked to the industry.5 Considering the amount of budget allocation on issues relating to alcoholic related health issues, for example, it is clear that this is not a light matter. The gene variants in individuals, therefore, need to be taken seriously. It is in the heart of this article to relate the importance of this discovery to the regulatory measures adopted every day to bring about a lasting solution to the efforts of exhaustively combating the menace of hangover. The future of the research will be properly linked to the expected tilt of operation relating to the hangover reality that many people have to work with. The growing interest in this area gives hope to the possible success that is expected to be found out in the efforts of having an opening that explains the susceptibility to hangovers. The expected groups to benefit from this are vast depending whether the results found out affects them directly or indirectly. The local, national and international concerns will be well covered in the event of established scientific facts. This will be a great ground for an expansive set out in research and in practice of hangover related concerns. References Epler, A. J., Tomko, R. L., Piasecki, T. M., Wood, P. K., Sher, K. J., Shiffman, S., & Heath, A. C. (2014). Does Hangover Influence the Time to Next Drink? An Investigation Using Ecological Momentary Assessment. Alcoholism: Clinical and Experimental Research, 38(5), 1461-1469. Kuttner, H., & Moore, C. L. (2012). Android. eStar Books. Meier, P., Clements, T., Bertrand, J. L., & Mandt Sr, D. (2012). Blue Genes: Breaking free from the chemical imbalances that affect your moods, your mind, your life, and your loved ones. Tyndale House Publishers, Inc. Morozova, T. V., Goldman, D., Mackay, T. F., & Anholt, R. R. (2012). The genetic basis of alcoholism: multiple phenotypes, many genes, complex networks. Genome Biol, 13(2), 239. Slutske, W. S., Piasecki, T. M., Nathanson, L., Statham, D. J., & Martin, N. G. (2014). Genetic Influences on Alcohol‐related Hangover. Addiction. Read More
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