Situational Analyses of Hyundai, Ford, Peugeot, BMW, Audi, Mercedes - Case Study Example

The paper "Situational Analyses of Hyundai, Ford, Peugeot, BMW, Audi, Mercedes" is a good example of a marketing case study. Hyundai is a brand of automobiles that is co-owned together with the Kia brand by the Hyundai Kia automotive group. It is a Korean company that first operated in the United States market in 1986. The first American sale was a model known as excel, even though it had poor quality. Korean company entered the US market in 1986 with the Excel, which sold well but established a poor reputation for quality. The company later introduced luxury, sports cars, SUVs and CUVs which were of higher quality compared to excel. The initial incorporation was however done in the year 1967. In the following year, the company completed the Ulsan assembly plant and began a massive production of Cortina. The company incorporated its Canadian subsidiary HMC in 1983. Some of the latest developments for the company are; the launch of new car models, winning of awards on its various models, the establishment of the Hyundai motor studio in Moscow, unveiling of sonata plug-in hybrid and competing in rallies. Some of the existing models are; sonata-hybrid, Creta, Tucson, new-generation i10, xcent, HB20, Elite i20, and ix35 Fuel cell.

This report will focus on the Hyundai brand

The Ford motors company was founded in 1904 in Windsor (earlier known as Walkersville), in Ontario across the River Detroit. It is one of the most historic names in the automobile industry. The company was an independent firm with an independent set of owners. The objective for its formation was to sell vehicles in Canada and across the British Empire. The company is one of the leading car manufacturers and has numerous markets in various countries across the globe. The company invests in innovations, new designs, efficient processing, and customer-centric tendencies. The company has a variety of car models which sells at a range of prices. Some of its prominent brands are Figo in the segment, Fiesta and Ikon in the sedan segment, the Ford Ecosport, and many others. Due to its high marketability and great performance, the company generated sales revenue of $144.1 billion.

This report will focus on the Ford brand.

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BMW motor is an automobile company in Germany. It is one of the most demanded premium luxury automobile brands in the whole world. Its logo is a blue & white quadrant and is normally easy to recognize as a car emblem. BMW is one of the leading producers of luxury and sports vehicles. It also has a fleet of fast & elegant cars of different models. It has one of the most astonishing brands with sedans that ranges from three series to the ultra-premium seven series and from the X series SUVs to the Z series convertibles sports variants. The company has a well-advanced technology and takes part in motor sporting. The company had sales revenue of $106.6 billion in the last financial year.

This report will focus on the BMW brand

Peugeot is an automobile company that was born in 1929. The company has ever since focused on innovations and upgrading of its brands. The company carries out intense research and development in order to catch up with the increasing needs of the customers and stay on top of the market. It manufactures vehicles and engines and also relates to a golf course started by Jean-Pierre Peugeot. The company keeps on renewing its range in Europe and all the other countries where it operates. The company also increased its sales by 5.4% as more people bought the Peugeot 8 range. Other models that were launched in the year 2014 include; GTi 30th, Peugeot 108, 508, the new Boxer, 208 308 SW, and 508 SW. The company has also been recognized on many occasions. For instance, the car of the year was voted as Peugeot 308 in twenty-two countries by professionals in the Europe automotive press. The lion emblem used represents a brand that continuously gets involved with the world of golf and is well known internationally (Robson, 2007).