Marketing and Communication - P-Phone 120 in Australia - Assignment Example

Creative Content: Marketing and Communication Name Institution Persuasive Content 1 Ever wondered how it feels like holding something that seems to have mind of its own? Pentagon’s new discovery called P-Phone 120 will help you discover this experience, yet for the longest time, You are guaranteed so much more than ever, for so much less. P-Phone 120 is the biggest thing to happen to smartphone since the invention of the wheel. Discover P-Phone 120, world’s slimmest and shatterproof smartphone in the market. It doesn’t seem possible to get a phone this slim. But here it is. It’s the world’s slimmest display ever. It is also the first of its kind. But this is just an appetizer. It is slimmer, smarter, and tough. It is a remarkably slim design that obviously makes room for greater display and greater speed. Has a first wireless that does not eat on the battery life. The head phones are beautifully designed to sound and fit comfortably. The timing could not be perfect even as Pentagon, which makes the smartphone, has for the first time, stepped out on its own to set pace in the industry. Pentagon’s P-Phone 120 is the latest addition to its flagship products. The phone is designed, engineered, and branded by Pentagon. The P-Phone 120 is fast, with an elevated, smooth design. By heavily investing in the camera, Pentagon came up a nimble shooter. The camera takes incredible shots that surpass those of the competitors. The difference between them and us is that we will always tell all the truth; the truth is that you will be missing on the biggest deal of the year if you miss this phone. P-Phone becomes the world's slimmest and toughest smartphone that lets you into the world of classiness. With our phone, we guarantee you will get you familiar with new adventure and class without a dent or a scratch whether you drop your phone while hiking the mountain or take a plunge into a pool. No need for any more agonies as a result of breaking your phone or screen. The camera has a combination optical image stabilization and gyroscope. The two functionalities steady your images and videos while capturing them. You will find this feature useful when moving while capturing a video while hiking This exceptionally marvellous, competently engineered gadget is the kind of smartphone with grand features you can be assured you will not find anywhere. Of course after buying our phone, you will never feel like questioning Pentagon’s claim to pre-eminence, as you obviously previously did with our competitors. Our exceptional mark of trust is quality because that is what our customers want. It has a fast processor, unbreakable screen, lightweight, long battery life, in-built tracking device to prevent loss, waterproof, and is really slim. Yet still, P-Phone has some much more outstanding and fascinating features, whose performance is top notch. As a matter of fact, we do not concentrate on reinventing or imitating what others have in the market, we concentrate on innovation. When it comes to innovative specifications and features, everything else you will find in the market falls behind P-Phone. It has the best performing hardware and software features, such as 21-megapixel camera, eye-tracking technology, in addition to a capability to use the phone without having to touch the screen. Our engineers made sure that you have the best smartphone in the market. It is not a slimmer display. It is a superior display Persuasive Content 2 Copy for the TV Script: For customers looking for smartphones with great camera This is the best premium smartphone you’ll ever get. Do not miss that precious moment. Taking videos while jogging is no mean fit when the merciless rain drops set off. Now, distinctly more fitting solution has popped up. So, allow us to introduce P-Phone to you -- It has meticulously robust voice-and-search service, dubbed voice assistant, built in. This will provide the most natural voice assistant you’ll ever experience. Apart from the premium hardware, such as the processor and camera, the phone has new software features that are handy for everyday use. The phone has an awesome camera and takes better shots than any smartphone in the market. Briefly, it is the reigning champ of the camera phones in the market. It has a fast camera, focused mages, and colours that appear vibrant. The close-up shots seem particularly sharp and polished. The landscape sceneries preserve extraordinarily striking amounts of depth and detail, even with objects that are at a distant. Photos you will take even in dim lighting will be sharp. The camera does a great job at brightening up scenes by capturing available light even in the darkest room. The flash is designed to make skin tones seem to have a natural sheen. The front-facing camera is also outstanding. It sports a considerably wide lens that allows you to fit plenty of content in each frame. It also softens skin tones sufficiently to make them attractive without appearing like they have been airbrushed. The camera has a combination optical image stabilization and gyroscope, which steady your images and videos while capturing them. You will find this feature useful when moving while capturing a video. The phone is a result of our proficiency; sticking to one thing at a time. We make smartphones. That’s all. No distractions or sideshows to steal our concentration. No lying to ourselves that we can do everything to get the customer. We are just used to putting our best efforts to satisfy our customers. So when we make the camera phone and put it in the market, we know that it is good for you. We always feel a sense of satisfaction from making something of high quality that you can be guaranteed would stand the test of time. This is what has made our hard work and focus on all details the efforts. Customer satisfaction is our ultimate reward. No wonder we just we have to stick to making smartphones. Why not sees us at our stores in town and get what is strictly designed for you at affordable prices. When you get hooked on photography using our P-Phone, it’s a guarantee you will never move on to buy a camera. SOUND TRACK: < https://www.youtube.com/watch?v=wQ-JDeaKaBU> Section Two: Social media platform Our company has launched a new phone dubbed P-Phone 120 in Australia. The newest smartphone in the market is an upgraded version of Phone 110, which the company launched in August last year. It is the slimmest, anti-break, and waterproof smartphone in the market. Following the launch, we seek to offer innovative and electrifying features to our most valued customers. Our new phone features 5.4-inch high definition display and runs on an Android 6.0 operating system. It is 4G VoLTE-enabled and has 4GB of RAM, 20GB internal memory, which may however be extended to 148GB. Our innovative product, which comes in gray, white, and colours, also comes with a split-screen feature and sports an eye-protection mode to make sure that the blue light, which potentially leads to eye strain, is remarkably reduced. As we target travellers, tourists, hikers and teenagers who like to go about taking photos, our wish is to cater to each price point through our innovative product. Through the P-Phone 120, we wish to tap customers who look for a smartphone that appears great as well as delivers the desirable performance through its overall package of features. More remarkably, our smartphone has a mind of its own, as this is essentially the principle of our exceptionally smart device. The smartphone would deliver all things you hope to get from a truly intelligent smartphone. We hope that our customers would discover the difference when they buy slimmest intelligent phone in their budget. However, budget is not all that matters to use, our customer’s experience with the smartphone is what really matters. This durable hard shell sleek phone will fit your budget. The phone offers all things about what a smart gadget can do on our customer’s wish list. Technically, it is as slim as you would want it to be while travelling, as tough as you would wish when it falls and as smart as you wish. It is also the most lightweight gadget our engineers came up with. It has a speedy wireless technology that consumes less of the battery life. It has an outstanding camera that integrates optical image stabilization and gyroscope functionally to stabilise images and videos when capturing them, even during a flight. You’re bound to find the feature helpful when walking or travelling capturing a video. With our new phone, you can take a hike to rocky valleys and mountains, as well as drop the phone and still maintain its perfect shape. It is the slimmest, anti-break, and waterproof smartphone in the market. Our engineers were aware that your phone is the most precious commodity you would hate to lose. Here is the real deal. Get your phone. Table 1: Key features Anti-break screen Light in weight Long-lasting battery life In-built tracking Waterproof features 21 megapixel camera Design of P-Phone 120 First draft P-Phone 120’s real design P-Phone is waterproof P-Phone takes stablised videos Commentary on reasons for selecting Facebook Social media has transformed marketing in an unprecedented way, by allowing advertisers to connect with a target market and encourage building of relationship with them at minimal cost, or no cost. For marketing of P-Phone, the selected social media platform is Facebook. Several reasons are provided for this. Facebook will help drive a targeted traffic. As the targeted audience include teenagers who like taking photos and tourists who visit rough terrains, including hiking mountains, it is expected that Facebook will help to target them. As Facebook is highly targeted, it would allow the company to target the audience with Facebook Ads based on age, gender, behaviours, interests, and demography (Kim, 2016). Essentially, a major motivational factor for selecting Facebook is due to its exception targeting abilities. Alongside many divergent types of ads, such as videos, the degree of focus or precision expected from Facebook’s targeting abilities is great. For instance, Facebook can target a specific audience or company. Additionally, it will help target the highly motivate customer segment using certain influential ad targeting alternatives, including tapping into the customers purchasing behaviours (Cunha, 2016). As a consequence, it will enable the company to display the content of the P-Phone without begging for their attention, as the target audience would be assumed to already have an interest in the phone. Capturing their attention would be necessitated using engaging content. Through custom audiences, Facebook can be used to targeting an audience that previously visited the site through a strategy called remarketing. As a result, it is more likely to target an audience that is already interested in the company products (Kim, 2016). Another reason for selecting Facebook is that it would enable the company to reach a wide audience. Current statistics show that more than 1.55 billion use Facebook each month, while another 1.39 billion visit the social media platform through their mobile devices. Therefore, Facebook will assist the company to reach a large audience, which translates to a large advertising opportunity (Content Factory, 2016). The audience can also be reached anywhere without geographical restrictions at any time of the day particularly because users of the social media site spend significant amount of time on the site. It will also allow the company to connect to some 40 million businesses (Kim, 2016). Averagely, Facebook users spend some 28% of their time online on the site, which translates to about 1.72 hours each day. This implies that the company would have a greater potential to reach out to the target audience and potential buyers of the P-Phone. This implies that when our company constructs a business page, a large audience is likely to see the updates. Therefore, the company will need to use the Facebook ads if it has to ensure that customers discover the product. At the same time, as Facebook has billions of mobile visitors each month, the company would be able to capturing leads from customers who use mobile phones (Kim, 2016). An additional reason for selecting Facebook is because they are cost-effective. A major motivation for going for the Facebook ads is because they cost a little fraction of what other media channels would cost (Kim, 2016). Figure 1: cost of media channels to reach 1000 people (Cunha, 2016) This means that the company would spend relatively little amount of money for thousands of people that would not have seen its content. It could be reasoned that when the company handles it won social media content management, then operating a media campaign through Facebook would be inexpensive. On the other hand, hiring a public relations agency would cost about $3,000 each month, yet it will still be an investment with high returns (Bradley, 2015). Facebook is also selected, as it would allow the company to located newly qualified leads. Through a Facebook feature dubbed “lookalike audiences,” the company can take custom audience as well as reach new customers who are comparable to the audience and as a result are likely to gain interest in the P-Phone. The lookalike audiences may as well be created using conversion pixels, such as those from paid search ads (Content Factory, 2016). At the same time, it would turn visitors into customers hence making the company’s efforts with Facebook Ads to bring about new traffic to the company’s website. This can be ensured by tagging visitors who make efforts to visit the company’s website with a cookie. The process will particularly be effective for purposes of remarketing. It would begin with using demographic and behavioural filters on the audience to target the company’s Facebook Ads to a more focused group of potential customers who are interested in the phone, based on their interests and behaviours, or those who had previously visited the company’s website or can afford to buy the phone (Stelzner, 2013). These imply that Facebook Ads would assist Pentagon to capture qualified leads frequently and to make sales. Facebook is also selected because of its capacity to build brand loyalty and create lasting relationships with customers. A recent study by the Texas Tech University established that brands that maintain active social media accounts tend to have a highly loyal customer base. This implies that when the company engages and interacts on social media, it would portray itself as a corporation that is always there for its customers (Kim, 2016). Conversely, an inactive social media account is likely to have negative implications on the customers, as many customers are not likely to take it seriously (Bolosic, 2012). Indeed, it is also observed that when engaging content is used on a Facebook page, the social media platform is likely to contribute to building of lasting relationship with customers. Accordingly, part of what would make Pentagon’s marketing to engage a customer is the opportunity for interaction it would create with its customers on Facebook. For instance, the company can read the customers’ reviews of the P-Phone and respond to their concerns in a way that makes the customers to have a feeling that the company cares for them (Baird & Parasnis, 2011). The company can also read their posts and updates in order to gain deeper insight into their interests. As a result, it would adjust its marketing strategy in response to their interests. These may include what features they like and why they would buy other phones, what activities they like to do with the phones during weekends, and the kinds of posts they prefer sharing. At this rate, the company may also leverage Facebook to connect with non-competitive or complementary businesses in its network, as well as journalists who can be contacted to report on the P-Phone. References Baird, C. & Parasnis, G. (2011). From social media to Social CRM: Reinventing the customer relationship The second in a two-part series. IBM Global Business Services. Retrieved: Bolosic, J. (2012). 8 Ways Businesses Can Use Facebook and Customer Relationship Management. CMSWire.com. Retrieved: < http://www.cmswire.com/cms/customer-experience/8-ways-businesses-can-use-facebook-and-customer-relationship-management-018308.php> Bradley, T. (2015). 6 Best Practices for Creative Content Marketing in 2016. Retrieved: Content Factory. (2016). 16 Reasons Why Your Business NEEDS Social Media Marketing. Retrieved: Cunha, M. (2016). 5 Reasons You Should Be Advertising on Facebook. Retrieved: Kim, L. (2016). 9 Smart Reasons You Need to Be Using Facebook Ads Now. Retrieved: Stelzner, M. (2013). 9 Creative Ways to Use Social Media to Launch a Product. Retrieved: Read More