Marketing Essays

The paper 'Manchester City as a Potential Market for a Rent-a-Bike Scheme in the UK" is a good example of a marketing case study. Universal proceedings and competition affect approximately all contemporary businesses and organizations are more and more facing confrontations as a result of the ever-altering external and internal business environments.

The paper 'Marketing Strategy, Market Segmenting - Vinos Andinos" is a good example of a marketing case study. In today’s market, consumers are becoming more and more sophisticated in terms of their needs. With the diversity of the global consumer as well as the global suppliers, the markets become more and more complex where the organizations need to identify the specific customer groups.

The paper “Emaar Company - Competitive Position, SWOT Analysis, Global Strategic Map, Means, and Tasks” is a well-turned example of the report on marketing. Emaar Company is a public joint-stock company that is based in Dubai and it is currently the world’s leading real estate company. It was established in 1997 as a construction company.

The paper  “Applied Marketing”  is a provoking example of a marketing article. The objective of this project is to closely review the market channels of Industrial gas products, to establish these channels that include defining clearly the relationship with third-party compression stations.

The paper "Multi-Segment Model and Buyers Perspective Analysis of a Hotel Accommodation" is an outstanding example of a marketing assignment. This paper discusses the use of a multi-segment model and buyers’ perspective analysis for hotel accommodation. We have chosen the Marco Polo hotel chain in the Asia-pacific region as our case study.

The paper 'Titan Watches and Strategies for Its Market" is a good example of a marketing case study. This report summarizes an in-dept analysis of Titan Watches and assesses strategies for its market. Titan Watches is a product of Titan Industries Limited, an extremely successful company in India having captured more than 50% of the market.

The paper "Toyota Motor Corporation - Marketing Strategies" is a good example of a marketing case study. Incorporated in the year 1933 and based out of Japan, Toyota Motor Corporation operates in the automotive sector world over. The company has roughly around 219 subsidiaries globally of which 53 companies were accounted through the equity method.

The paper "Customer Experiences " is a great example of a marketing essay. The need to develop a customer experience is directly related to the proceedings that accompany needs to apply in order to make a correct entry in the market. It is also applicable for the up-gradation of the product presentation in the market.

The consumer is aware of the products but the buying is mostly price and demand-driven. He is not the end-user of the product. Since the purchase is repetitive, the buyer’s demands need to be weighed carefully for both short and long-term commercial impact for the organization as against the gain in market share.

According to the expert analysis as Firefly put up for sale their phone for £299.99 on the Internet companies such as Dial a Phone the internet mobile shop has lately obtainable this phone free following only being in the market since October 2002. Firefly has extremely minute authority on how it is sold on distribution channels such as these. 

The company owner must encourage the use of entrepreneurship within the company because there is a need for the employees to also look at the innovative side and find better ways of serving the customers unlike what has already been done. There is a need to keep pace with the changing world and this is why the company needs to be creative.    

Toyota recognizes the want for vehicles while we are at the mercy of further countries to supply the United States with the amount of gasoline Americans consume. So in its place of looking at additional ways of obtaining gasoline Toyota has redefined their vehicles to be needy upon electricity (Advertising and Marketing, 2004).

At the end of the day, it’s the business done that really matters in any Organization. The financials though is a very important factor in making the decision of using the channels of advertisement the other financial factors are Revenue, Gross margin, Gross margin Return on investment IRR. Operating income, Net margin.

Based on the information from the Catholic Services for the Miami Valley (2007), “the PASSPORT refers to the Pre-admission Screening System Providing Options and Resources Today” (Ohio Department of MR/DD WDS Glossary, 2007). This is an elderly nursing program financed by Medicaid. Elderly people can usually stay in the shelter of their real homes with the services of the PASSPORT program.

The paper discusses why there is a lot of enthusiasm to go visit IKEA on weekends or with a family. The paper will encapsulate the main idea of critically analyzing a certain location or a shop on the basis of the products being sold and what kind of products are being sold. The physical layout and the atmosphere along with various other factors will also be discussed in the paper.

Advertising has a strong influence over social behaviors, attitudes, and expectations of individuals involved in intimate relationships between men and women Companies spend millions of dollars on advertising every year. The companies are very aware of the effect of advertisement on the community.

We can safely say that Levine’s statement that “You can fool all the people all of the time if the advertising is right and the budget is big enough.” does not hold true fully.  Though advertising has the initial effect, it does not or cannot induce long-term association with the brands unless it has something which the consumer actually wants. 

The over-50 consumer group is constantly growing as the projected lifespan of individuals is projected to steadily increase, making them a very viable market opportunity for today's companies searching for new target audiences. This research intends to uncover the critical success factors to send an appropriate marketing message.

The market strategy used by Ryanair is effective in terms of capturing a bigger market share but not in terms of generating good profit. To enable Ryanair to deliver good quality service to its customers, the company should slightly increase the price of airfare to enable the company to have sufficient contingency and training funds in case of negative global economic condition.

Stiff competition from competitors, rising production cost and heavy criticisms from the health-conscious people are some of the challenges faced by Pepsi in India. The Indian public is very keen on preserving its natural resources and Pepsi is facing many challenges and legal issues in exploiting the underwater resources of India.

Primary data is much more reliable in nature as compared to the secondary data. However collection of secondary data involves less cost and time (Kelly, n.d.). This research will be based on both the primary as well as secondary data. Primary data will be collected by interviewing the customers and dealers of Toyota.

Starbucks is now one of the largest coffee shop franchises in the world with more than 17,000 stores operating in over 55 countries, and more than 11,000 of those are in the United States. Though the company had been through the toughest times as a result of the recession, it is still the world’s best coffee brand.  

The main barriers to the visits in a museum are identified to be physical accessibility, an image of the museum and the awareness among the general public regarding the resources and exhibits of the museum. The physical accessibility factor is less important in the case of the SantralIstanbul museum.

The paper “Franchising as Entry Option in International Hospitality Industry” is a convincing example of the case study on marketing. The global hospitality industry is undergoing a transformation. Over the past, international hotel chains typically grew in the west, that is, in the United States, Canada, Europe, and Australia.

The paper 'First Choice Holidays - Public Relations " is a good example of a marketing case study. The company is in two major segments, Holiday and Air travel. A common niche for both segments is identified as corporate tours and commuting packages. The audience for this segment – corporate users are identified and targeted.

The paper 'Marketing Communication Strategies for Newcastle International Airport" is a perfect example of a marketing case study. Newcastle International Airport (NIA), in North-east England, is the 9th largest international airport in the United Kingdom. The airport handles over 5 million passengers a year traveling to 85 countries.

The paper 'Throckmorten Furniture - the Buying Process Model and Price Value" is a great example of a marketing assignment. Going concern value - Throckmorten has been able to fulfil the going concern value in that it has been able to sell the product as an aggregate value. In essence, the going concern value advocates for the expansion of market research in order to gather enough information as possible concerning the needs of the customers.

The paper "Corporate Social Responsibility and Sustainable Market" is a good example of marketing coursework. Competition in the business industry is that strong today. No one is stable in the field of business. You may be the market leader today but you’ll never know if you still top tomorrow. Being the topmost is not that enough for a sustainable market.

The paper “The Market Analysis of the MBA Program at Alhosn University ” is a worthy version of a case study on marketing. Alhosn university of Abu Dhabi in the United States Arab Emirates launched its MBA program at the onset of June 2006. This was a move to protect Sheikh Khalifa Al Nahyan’s vision.

The organization is a facilitator between cultures. Merchant and bidders come from different parts of the globe. They have different languages. Merchants and bidders understand the cost published because there are available currency exchange calculators. The products have photos and specifications. Merchants’ backgrounds are published and rated with symbols that most languages understand.

An online car dealer examined has the fifth largest market share in the sector. In recent months, however, the company has faced stiff competition, resulting in sluggish sales. It has also observed negative changes in the behavior of its customers. These developments are adversely affecting its market position.

As we enter a new era of tourism, even the highest and a least hospitable spot in the world, the top of Mount Everest, has become something of a tourist destination. Interested parties can pay up to US$65,000 to one of several competing commercial companies in an attempt to get their name in the roll call of those who have reached its summit.

Next plc is a company based in the United Kingdom that specializes in the home shopping and retailing of womenswear, menswear, childrenswear, interiors, accessories, fashion jewelry, and telecommunication software services. It falls into the industry sector of retailing, more specifically, apparel retailing.

According to Wikipedia (2006), trust, as defined in the social sciences, is the belief in the good character of one party; the parties are believed to seek to fulfill policies, ethical codes, laws, and their previous promises. As noted above, the concept of trust is not new in the history of mankind. In fact, it is in the ideas of trust and cooperation that humans are able to flourish as a species.

The company has obviously enjoyed a period of success which is why it has been able to expand to many parts of the world, notably Asia. In recent years, however, the company seems to be floundering, jumping from one marketing campaign to another without necessarily seeing an increase in the number of people patronizing its shops or actually buying products.

The new product which is devised by Alstom and which is known by the name of Amos, operates as an autonomous system to facilitate and optimize the power plant processes and ongoing operations. . The system is capable of polling, transmitting, and receiving data, both analog and digital, at a high rate of speed, using secure digitizing protocols and error avoidance methods.

The commodity may either be a good or service. The transaction is required to be a potential transaction and for this, the buyer has to have something which he can give in exchange. It is very necessary that the (2) market definition should be made the foundation for the selection of the strategy for a business. This has often been either neglected or misunderstood by the management.

Obviously, technological development had shaped how we conduct business, the home country could easily dispatch its manager anywhere in the world. You have the jets to ferry these people. Arrangements could be done in a jiffy yet there is no quick and sure way of compressing the “u” curve or speed up the learning process in a foreign posting.

A bill was proposed to privatize the company in 2003. There are always two sides to any decision. Privatization could help bring in better management and run the operations more efficiently but it would charge higher prices from customers thus, negatively affecting the economy class passengers. Recently a survey was conducted to find out passenger views about Aer Lingus.

The study would be limited to the framework of developing economies’ paradigms that have an impact on the international business negotiations and hence the sampling would be limited to the individuals and domestic and international businesses that are directly linked with business negotiations with their counterparts in developing economies.

PR practice, in the world and presumably even in Australia, is not viewed by the public with trust and confidence not because the practice as a whole sorely lacks standards of professionalism but because there are a few practitioners who do practice very low standards of professionalism and have sullied it as a whole.

Whereas some information presented by professional advertising targets to convince the consumer to buy, the manner in which the information or knowledge is represented, is very important. Customers or consumers have to be aware of distortion of information in order to over-formed attitudes towards certain products. 

The ethical practices used in public relation shows the consideration or the philosophical moral lessons and attitudes that individual and organization are adopting to assist the members of the public sphere in understanding the principles binding them to relate effectively with one another (Josephson, 2009, p. 16).

The fundamental concepts of 4ps of marketing – Product, Price, Place, and Promotion – have a crucial role in determining the effectiveness of the social marketing efforts also. it's worth mentioning that this paper is a brief attempt towards understanding what impact the Ps concept of marketing has on social marketing efforts. 

Teen Bling Accessories aims to provide high fashion jewelry at affordable prices to teenagers through consistent marketing efforts directed towards teenaged girls. Having tasteful young designers in its team, growth rates of Teen Bling Accessories will rise only if coupled with a proper customer-oriented approach.

Customer service can be defined as a collection of activities or services offered to the customers in any social or business set up with an aim of boosting or fostering the level of satisfaction of the customers under consideration. Customer service is an entity common mostly in the business sector. 

The housing market has a strong correlation with the macroeconomic variables of any country as it not only impacts consumer spending but also results in the substantial outlay of funds to the sector. Due to its correlation with the financial markets, its impacts can also be felt on the financial system of a country also.

The paper "Uk Universities and Market Forces" is a good example of a case study on marketing. The higher education scenario in the UK has been undergoing a fast change in the last few decades. The higher education has moved from being a privilege of select few to the mass system. There has been a tremendous increase in students opting for higher education.

The paper "Strategy for Adopting Discontinuous Innovation" is a brilliant example of a term paper on marketing. The paper tries to answer the three Ws of discontinuous innovation. That is it answers the what, why and when of discontinuous innovation.

The paper "Strategies of Argos to Enter Chinese Retail Market" is a good example of a case study on marketing. The Argos is an organization that provides general products for the homes through online or telephone. The retailing business is done through a catalog. It is serving over 130 million customers in a year through its stores and takes four million customer orders online or over the phone.