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Marketing Essays

Result for Subject Marketing:
19885 essays
Thai Fashion Brands and Consumer Behaviours Marketing Literature review
13 pages (4114 words) , Download 0 , Literature review
Free
The paper "Thai Fashion Brands and Consumer Behaviours" is a good example of a literature review on marketing. The fashion clothing industry has recently been of great interest to market researchers and practitioners (Bakewell et al., 2006). This is mainly because of the profitability associated with the industry.
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Marketing Mix Strategies of Lenovo Company Marketing Case Study
6 pages (1756 words) , Download 1 , Case Study
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The paper “Marketing Mix Strategies of Lenovo Company” is a thrilling version of the case study on marketing. The marketing mix is an organizational tactical toolkit that includes the elements of marketing such as product, price, people, physical evidence, process management, promotion, and place with which companies execute an effective and efficient marketing strategy.
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Self-Assessment of a Marketer with Particular Preference for Real Estate Sector Marketing Resume/CV
9 pages (2111 words) , Download 0 , Resume/CV
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The paper “Self-Assessment of a Marketer with Particular Preference for Real Estate Sector” is a motivating example of a resume on marketing. It is my plan to work as a marketer in Evergrande real estate Company. This means that I have to possess knowledge about society and consumers. I have already understood the basics of law and regulations governing real estate.
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Samsung Galaxy S4 Marketing Plan Marketing Case Study
6 pages (1769 words) , Download 0 , Case Study
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The paper "Samsung Galaxy S4 Marketing Plan" is a perfect example of a case study on marketing. A review of the smartphone market shows Samsung as a market leader with its flagship product Samsung Galaxy S4. In my opinion, although the company’s sale of high-end smartphones such as Samsung Galaxy S4 seemed to be slowing, the company was not hindered from growing its market share.
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Production of Digital Content for Academic Purposes Marketing Assignment
7 pages (2122 words) , Download 0 , Assignment
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The paper "Production of Digital Content for Academic Purposes" is a worthy example of an assignment on marketing. This marketing report will focus on Australia’s digital content industry. The industry has developed various products and services, which have been utilized in various sectors of the economy.
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Marketing Plan for Veterans Association of Australia Inc Marketing Case Study
9 pages (2397 words) , Download 0 , Case Study
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The paper "Marketing Plan for Veterans Association of Australia Inc" is a perfect example of a case study on marketing. This marketing plan introduces a new product for Partners of Veterans Association of Australia Inc., a non-profit making entity established 14 years ago to cater for the welfare of partners of veterans and current defense forces officers in Australia.
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Management of Selling in Supplies-4-Gardens Marketing Case Study
9 pages (2626 words) , Download 2 , Case Study
Free
 Supplies-4-gardens Ltd. A ten-year-old company dealing in a comprehensive range of garden products has a built-up brand image of garden ornaments and a range of garden gnomes which are designed by the company and marketed through garden centers and retail outlets. Garden products being a part of white goods whose demand has to be recognized usually have a slower moving pace.
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Factors of Launching a Game Console in Context of Marketing Mix 4-Ps Marketing Case Study
8 pages (2327 words) , Download 2 , Case Study
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The key success factors of launching any product depend on how pertinent that product is to the target customers, what substitutes are available in the market in terms of competition, whether the new product has radical innovation which helps it in breaking the clutter, whether its pricing strategy attracts the customers, whether it is easily available in the market.
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The Customer Views on Whiskey and Alcohol Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The recommended research methodology for this research has been chosen as a combination of both secondary research as well as primary research consisting of online surveys, manual surveys, and in-depth interviews. Recommendations have been made to design the questionnaire and to attempt pilot research before the research as it will help reduce any possibility of ambiguity in the questionnaire.
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The Course Marketing Management Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
At some point, people are likely to patronize the company because of the environment of the store and not because of the products. Starbucks Coffee has built a good image through the ambiance of their stores like offering their customers a nice place to talk, warm and cozy environment to hold short meetings and others.
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Product Packaging Design and Weakness of a Product Marketing Assignment
6 pages (1703 words) , Download 2 , Assignment
Free
Product packaging design is extremely important to introducing and selling the product to the public. The product packaging can act as a marketing tool itself and is created using data gathered from marketing analysis. Careful consideration must be taken when designing the product package as it can actually make or break the product itself. 
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Consumer Behaviour Online Marketing Research Paper
6 pages (2005 words) , Download 0 , Research Paper
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The paper "Consumer Behaviour Online" is an excellent example of a research paper on marketing. In this cutting-edge era, marketing planning and strategies are directed towards creating an environment to influence consumer behavior. The products and services are launched in the market focusing on the tastes and the preferences of the consumer.
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Is Brand Equity a Reflection of Market Share Marketing Essay
8 pages (2278 words) , Download 0 , Essay
Free
The paper “Is  Brand Equity a Reflection of Market Share?" is a brilliant version of an essay on marketing. What are brand and branding? According to the American Marketing Association, Brand is a name, symbol, sign, or a combination of all these to identify the services or products of one seller from competitors. Unlike a product that can be copied by a competitor, a brand is unique.
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Shell as a Societal Marketer and Scio-Responsible Corporation Marketing Case Study
11 pages (3061 words) , Download 0 , Case Study
Free
The paper “Shell as a Societal Marketer and Scio-Responsible Corporation" is an exciting example of a case study on marketing. Satisfaction, a keyword in marketing has been transformed into delighting the customers. This means that a Marketer not only has to meet the customer’s expectations but to exceed the expectations of his target market customers in order to delight the customers.
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Brand Identity and Brand Positioning Marketing Case Study
16 pages (4320 words) , Download 0 , Case Study
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The paper “Brand Identity and Brand Positioning  - Burt’s Bees' Marketing Efforts in the UK and Other Parts of the Globe" is an inspiring version of a case study on marketing. It is only after seeing the company’s brand identification that consumers will get the temptation to buy its products. Therefore, the common aim of developing a good brand for all firms is creating new and loyal customers.
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Advertising Strategy of Coca Cola Marketing Case Study
7 pages (1993 words) , Download 0 , Case Study
Free
The carbonated drink industry is dominated by the two major brands, Coca Cola and Pepsi Cola. The beverage that is now known as Coca-Cola was invented by Dr. John Stith Pemberton, like a concoction of coca leaves and kola nuts, imitating the Vin Mariani, a French coca-wine, in 1886.
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Online Retailing and Internet Marketing Marketing Coursework
10 pages (2657 words) , Download 0 , Coursework
Free
The paper "Online Retailing and Internet Marketing" is a brilliant example of a term paper on marketing. Internet-marketing is the use of electronic media for the trade of goods and services. This trade might be within different firms or within different countries. The e-marketing does not only deals with the trade while the general public is enabled to do online-shoppings.
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Past and Current Advertising Campaigns of Coca Cola Marketing Assignment
7 pages (2001 words) , Download 0 , Assignment
Free
Coca-cola brands are sold in over two hundred countries and have over 6 billion consumers all over the world. The company today is worth approximately 60 billion dollars as per the stock market. This growth in worth and in terms of market share has been attributed to advertisement strategies that the company has adopted over time.
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The Corporate Decision-Making Process of Sport Sponsorship Marketing Essay
18 pages (4625 words) , Download 0 , Essay
Free
The paper "The Corporate Decision-Making Process of Sports Sponsorship" is an excellent example of an essay on marketing. The promotion mix will involve persuasion and informing the consumers about the availability of a product in the market. In the promotional mix are many methods which include: personal selling, sales promotion, advertising, and sponsorship.
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Marketing Mix Concept In Developing Services Marketing Strategies Marketing Term Paper
16 pages (4264 words) , Download 0 , Term Paper
Free
The paper “Marketing Mix Concept In Developing Services Marketing Strategies" is a perfect version of term paper on marketing. A marketing mix is a controllable variable the company puts together to satisfy a target group. The marketing mix is also a concept that summarizes the basic elements of effective implementation of the fundamental variables of marketing.
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The Forces Affecting a Products Chance for Success Marketing Assignment
10 pages (2693 words) , Download 0 , Assignment
Free
Political impact for this product is rather low. However, with issues like terrorism people are going out less and new trends of “cocooning” and staying in are emerging. Thus, take away and home delivery of food businesses may have positive effect. Also, the US emigration policies will influence the number of Greeks migrating.
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The Criticisms of Marketing Marketing Essay
9 pages (2571 words) , Download 0 , Essay
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The most common criticism made concerning marketing is that the marketers are simply anxious about making consumers buy.  As several marketers are responsible of directing consumers into deciding on surplus purchases, the infinite common recognize that taking over these kinds of plans will not direct them to dependable consumers.
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Marketing Strategy for Centrica Plc Marketing Case Study
6 pages (1545 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy for Centrica Plc" is a perfect example of a case study on marketing. Within our internationally associated economies, the product development abilities are the base for flourishing competition. A thriving product development calls for enhanced tactics to structuring the development method, dipping waste, plus providing products to meet up with the client's needs.
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Psychological Theory of Cognitive Dissonance in the Study of Consumer Choice Marketing Essay
11 pages (3195 words) , Download 0 , Essay
Free
The paper “Psychological Theory of Cognitive Dissonance in the Study of Consumer Choice” is a brilliant example of an essay on marketing. The increasing pressure of the competitive marketing economy has made it imperative for the firm to understand consumer behavior: what they want to buy, how they buy and where they are buying?
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Software Marketing Strategy for IT Outsourcing Firms in Vietnam Marketing Assignment
11 pages (3352 words) , Download 0 , Assignment
Free
The paper "Software Marketing Strategy for IT Outsourcing Firms in Vietnam" is an outstanding example of an assignment on marketing. The author argues in a well-organized manner that according to the Gartner Group, the Vietnam Economic and trade environment is suitable for the establishment of the software testing market.
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Strategic Thinking Development - The Appropriate Application of Scenario and Strategy Planning Marketing Term Paper
8 pages (2338 words) , Download 0 , Term Paper
Free
The paper “Strategic Thinking Development - The Appropriate Application of Scenario and Strategy Planning" is a thoughtful version of term paper on marketing. Within the rapid altering and ever more spirited business background of the late 1990s, the exact marketing approach for the present day’s circumstances will more or less surely not be accurate for those of tomorrow.
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A Difference in the Development of a Customer Management Strategy and Its Implementation Marketing Term Paper
8 pages (2281 words) , Download 0 , Term Paper
Free
The paper “A Difference in the Development of a Customer Management Strategy and Its Implementation" is an affecting example of term paper on marketing. There are various definitions of CRM and the term means different things to individual persons. Some take CRM to be a technological device while others feel that it is a prerequisite for business.
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Situation Analysis and Macro-Environment Situation of Playstation 3 Marketing Case Study
11 pages (3193 words) , Download 0 , Case Study
Free
The paper "Situation Analysis and Macro-Environment Situation of Playstation 3" is a good example of a case study on marketing. Products these days need a good strategy so that they can compete with their competitors. Sony is a household name in electronics but like other brands it too faces a lot of competition, Sony has always great with technology especially even it comes to hi-tech games.
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Learning Diary on Branding and Brand Equity Marketing Essay
11 pages (3151 words) , Download 0 , Essay
Free
The paper “Learning Diary on Branding and Brand Equity" is an exciting example of an essay on marketing. Branding is an important case study in practical applications of cases wherein brands are underleveraged or the business strategy is at risk because of inadequate brand platforms. There are issues of bland branding that need to be dealt with.
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Holden Commodore - Branding the Flagship, Segmentation in the Passenger Car Industry Marketing Case Study
8 pages (2039 words) , Download 0 , Case Study
Free
The paper “Holden Commodore - Branding the Flagship, Segmentation in the Passenger Car Industry” is a persuading example of a case study on marketing. Every industry and organization uses a different strategy in order to measure and identify their market as the concept of marketing cannot be applied without this process.
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Segmentation in Passenger Car Industry- Ford Falcon Getting Fuel Economy Marketing Term Paper
7 pages (2001 words) , Download 0 , Term Paper
Free
The paper "Segmentation in Passenger Car Industry- Ford Falcon Getting Fuel Economy" is a brilliant example of a term paper on marketing. Every business and organization applies different strategies in order to gauge and classify their market as the perception of marketing can’t be functional without this practice.
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Sale of Clothing Manufactured in U.S.A Marketing Research Proposal
7 pages (1934 words) , Download 0 , Research Proposal
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The paper "Sale of Clothing Manufactured in the U.S.A" is an excellent example of a research proposal on marketing. The aim of this report by South Pacific Development (SPD) is to build on the results of previous primary and secondary marketing research in the Australia area for the sale of clothing manufactured in U.S.A especially, in south-western USA (California).
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The Current Marketing Situation of Qantas Marketing Case Study
14 pages (3798 words) , Download 0 , Case Study
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The paper “The Current Marketing Situation of Qantas" is a wonderful example of a case study on marketing. Qantas is an Australian airline founded in 1920 and is the second oldest in airline history. The key marketing strategy that Qantas employs is market segmentation in which it offers diverse products for the diverse needs of travelers.
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The Australian Household Appliances Market Marketing Case Study
17 pages (4627 words) , Case Study
Nobody downloaded yet
The market went into decline in 2008, with recovery forecast in 2010. The performance of the market is forecast to accelerate, with an anticipated growth rate of 3.4% for the five-year period 2008-2013, which is expected to drive the market to a value of $3.6 billion by the end of 2013.
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Brand Use and Consumer Identity Marketing Literature review
9 pages (3204 words) , Download 0 , Literature review
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In doing so, it first clarifies some basic concepts particularly the two key complex terminologies – brand use and consumer identity.  Then, it goes on to show how brand use is connected to or tries to get linked to consumer identity. At the outset, though, this paper recognizes that the task is never simple as it may seem to appear. 
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Nando's International - Strengths and Weaknesses of the Business Based on Service Industry Marketing Case Study
12 pages (3109 words) , Download 1 , Case Study
Free
The paper “Nando’s International - Strengths and Weaknesses of the Business Based on Service Industry" is a breathtaking version of a case study on marketing. Organizations are controlled by philosophies and ideologies of people who started the organization. The success of many of the organizations is the contributions of the stakeholders and other numerous interested parties.
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The Different Marketing Options of Hidden Valley Cabin Marketing Case Study
10 pages (2633 words) , Download 0 , Case Study
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Their location adds to their advantage. Hidden Valley Cabin has differentiated itself from others by converting their resort into an eco-friendly one. This has made it a differentiator. Also getting various certifications is helping Hidden Valley Cabin to market itself. In this report we look into the different marketing options Hidden Valley Cabin has.
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The Fundamental Business Strategy for Gloria Jeans Coffees Marketing Case Study
12 pages (3321 words) , Download 0 , Case Study
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The company has already executed its business on successful lines in Australia through the adoption of franchised strategy and the top executive has decided to introduce the products in Thailand on the similar lines. Both the governments that is the government of Australia and the government of Thailand have sufficient trade.
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Factors Influencing Consumer Behavior, Patterns of Demand and Purchase Marketing Coursework
6 pages (1595 words) , Download 0 , Coursework
Free
The paper “Factors Influencing Consumer Behavior, Patterns of Demand and Purchase " is a motivating version of coursework on marketing. Consumer behavior research enables better understanding and forecasting not only of the subject of purchases but also of purchasing motives and purchasing frequency.
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Kikkoman Corporations Marketing Strategies Marketing Case Study
16 pages (3779 words) , Download 1 , Case Study
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The corporation has adopted viable and profitable marketing strategies for the introduction and expansion of the corporation's products globally for ensuring the sustainability and growth as in favor of the business firm. The marketing strategies as applied by the corporation has influenced the financial outputs as in profitable mode.
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Marketing Strategy for a Successful Campaign of a New Product Marketing Coursework
13 pages (3498 words) , Download 0 , Coursework
Free
The paper "Marketing Strategy for a Successful Campaign of a New Product " is an outstanding example of coursework on marketing. Understanding and adapting to changing consumer buying patterns is the key to success in markets. Such understanding is not easy to accomplish, nonetheless, because the organizational trade process is repeatedly vibrant and intricate.
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American Express Brand Marketing Case Study
11 pages (2913 words) , Download 1 , Case Study
Free
The paper "American Express Brand" is a perfect example of a case study on marketing. American Express is a financial services card company with a rich history that continues to do extremely well in the global financial services market. A company that started out shipping packages quickly learned that what people really needed to ship was money.
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Situational Analysis for Blackmores Fish Oil 1000 Marketing Case Study
13 pages (3648 words) , Download 0 , Case Study
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It also inspires people to lead healthy life and lifestyles. Many Australians are concerned about their healthy and the role played by Blackmore Company is in line with the expectation of people. One of the best products of Blackmore Company is Fish Oil 1000. This report provides a situational analysis of Fish Oil 1000.
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Marketing of Wonder Lotion by Medico Marketing Case Study
8 pages (2346 words) , Download 0 , Case Study
Free
The paper "Marketing of Wonder Lotion by Medico" is a worthy example of a case study on marketing. Target Market -  According to Procter (2000) selecting a suitable market is something really important for the success of a product. Medico's name is often considered too respectable and has a "medicinal" image given the long history of the company.
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Marketing Strategy for Sunlight Soap from Unilever Company in Australia Marketing
10 pages (3016 words) , Download 0
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The paper “Marketing Strategy for Sunlight Soap from Unilever Company in Australia” is a breathtaking variant of a business plan on marketing. Many soap sales have been on the decline in the recent past. Just like other soaps, Sunlight Soap sales have declined and in some countries are no longer being sold in supermarkets.
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Strategic Marketing and Branding Plan for Zayed National Museum Marketing Research Paper
7 pages (1765 words) , Download 1 , Research Paper
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The paper "Strategic Marketing and Branding Plan for Zayed National Museum" is an excellent example of a research paper on marketing. In 2013, the United Arab Emirates (UAE) is unveiling the Zayed National Museum, which is part of its long-term vision to make Abu Dhabi one of the world's top tourist destinations.
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Etihad Airways Competitors Marketing Research Paper
7 pages (2088 words) , Download 0 , Research Paper
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With this leverage, the company growth strategy is well founded and as it expands its market (Bomber, Gittell & Kochan 2009). The company’s endeavors to be the market leader in Asia can still be enhanced on the same platform of offering personalize and luxurious travel service. 
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McDonalds Marketing Performance Marketing Assignment
8 pages (2078 words) , Download 0 , Assignment
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The paper "McDonalds Marketing Performance" is a worthy example of coursework on marketing. McDonald’s Corporation is the largest fast-food retail chain in the world. It is the largest franchise in the world operating in every continent (Sato 56). Revenues for the company are generated from sales, rentals, and royalties from its franchises operated all over the world.
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Comparing the Marketing Approach of Two Companies - Toyota Camry and Honda Accord Marketing Case Study
15 pages (4217 words) , Download 0 , Case Study
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The paper “Comparing the Marketing Approach of Two Companies - Toyota Camry and Honda Accord" is an impressive case study on marketing. The automobile industry is growing at a drastic rate due to the high demand for motor vehicles and also the fact that cars have become more of a necessity than luxuries.
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Hyundai and Toyota's Strategic Marketing and Planning Marketing Case Study
14 pages (4418 words) , Download 0 , Case Study
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The paper “Hyundai and Toyota’s Strategic Marketing and Planning" is a persuading example of a case study on marketing. This report analyzes the marketing approaches of two companies in the automotive industry, in terms of targeting strategies, market positioning and the microenvironmental and macro-environmental.
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