Marketing Essays

It is evidently clear from the discussion that Integrated Marketing Communication (IMC) method is used by different companies. In this case, Ford Motor Company offers a variety of designs of vehicles, where they target diverse groups of people. This company has embraced the IMC method, in order to reach its global customers.

In the paper, steps involved in integrated marketing communication strategy will be outlined. Included also is the advantages of an integrated marketing communication strategy to the departmental store. The paper seeks to assert that integrated marketing communication strategy, can provide a company with a competitive advantage and steer it to greater growth and success.

A Marketing plan has never been at the top of priority lists for most business owners and managers yet it is supposed to be the first thing. Many business owners and managers are focused on making an effective business plan. Inasmuch as the business plan enables shape the direction of the company,

One of the ways that companies adopt to promote their products is through advertising. It can be through the print or visual media; it can also happen by developing a brand or a highly recognizable logo for a company’s products. But, in some instances an advertising strategy (subtly or blatantly) racist.

This research will begin with the statement that Toyota is the largest automobile company in the world according to the global sales. The company has excelled greatly in the first decade of the 21st century by gaining considerable market share. The company has a loyal client base in the fast-growing Asian markets.

This essay analyzes that the company operates through various hotel brands among which are Hilton Garden Inn, Hilton, Conrad, Embassy Suites, Hilton Grand Vacations, Hilton Hotels and Resorts and others. Hilton Hotels & Resorts operates 558 hotels and resorts in 80 countries, including the USA, the UK, the UAE, and Singapore.

Companies formulate and afterward implement efficient and effective marketing management strategies with the underlying aim of adding value to the investments made by customers. This process involves managing and conducting activities related to marketing and promotion in an effective manner.

A diverse workforce is necessary for companies in establishing their business successfully. People coming from different backgrounds and cultures have various skills and potentialities which help the business in improving its operations and performance. A diverse workforce acts as a competitive advantage to the companies.

The study leads to the conclusion that Lyer and Davenport’s article analyzes Google’s innovativeness, business strategy and aspects of marketing in an impressive manner. Through identifying aspects of Google that are reproducible and backing these up with successful examples, the authors are able to able to showcase how Google’s strategy can serve as a template across various industries.

According to the research findings, it can, therefore, be said that value-conscious consumers continue to drive new methodology in distribution, advertising and promotional strategy in multiple industries. Typical psychographics does not work effectively if consumers see price and value as their main selection determinants.

The paper has attempted to explain the concept of ‘market segmentation’ in the simplest and easiest way possible. For many marketers, however, the task does not qualify to be as simple. Length surveys and procedures are involved in the process of market segmentation. It is very important that effective segmentation is conducted.

The paper tells that IMF and World Bank use an extremely effective tool and that is “debt”. Debt allows the lender to get hold of the debtor’s resources, raw materials, infrastructure, and others on the cheapest possible terms. Furthermore, both these institutions attach many preconditions on the receiving nations for borrowing money.

In the University of Massachusetts Boston, we provide our students with all the resources they need to gain an education with futuristic foresight. Having divided the university’s economic support with different private and government sectors our university makes sure that we keep moving forward without neglecting any cultural or moral values.

The competitors have some weakness that Pint Please App does not have. The competitor's App is not effective because they are designed in a way many people can not use them. The beer App needs to be simple because when an individual is a drunkard does not need to struggle in searching information (Vihavainen 2014).

In the literature of buyer behavior theories, a distinction is made, at least implicitly between the buying behaviors of organizations and consumers. The distinction stems primarily from the assumption that while consumers act as willful individuals when they ‘buy’ products while organizations act as a rational group and make ‘purchases’.

For a long time, researchers and marketers have been debating over the issue of a uniform marketing strategy that firms should follow in different countries. International marketing widely differs from domestic marketing especially in the internationalization and the globalization of products, businesses, and services.

The management of Green Acres promotes the farmers with fertilizer and corn seeds. This is done through different outlets to make sure that the company is competitive and be accepted in the market. Free fertilizers and seeds once for a while make the company to thrive in the market. Green Acres has a strategy of promotion which is estimated to more than $150,000 per year to make it successful.

The video shows the company delivers one product, dog service. The employees make the life of the dogs more enjoyable, comfortable, and happy. The employees create an impression on the dog owners that their dogs will be well taken cared. The business has several employees. The employees help improve the dogs’ life.

According to the research findings, it can, therefore, be said that the company has shown growth in its profitability as reflected in the financial statements prepared February 2014. However, this is disputable due to the overstatement of the firms profit by a large figure thus contradicting the profit claimed by the firm. With the crisis, the firm has experienced a downward slope in investments resulting from the fraudulent report.

In order to achieve this mission, the company’s objectives include overviewing the changes in the trends and preferences of choices of the customers. Also, the company has its focus on achieving and maintaining quality growth and its objectives include the 6 Ps that are the main concerns of the company.

As the discussion stresses the marketing director will also have the task to plan and administer the hospital’s marketing operations budget. There will be the need to carry out a thorough budgeting plan for the hospital so that the hospital can operate within a defined plan in order to avoid situations of deficit or surpluses.

It is evidently clear from the discussion that the staffs of Master’s Home Improvement have their expertise in specific departments and provide a very friendly service to their customers. The company was the first to launch an online store for its Australian customers and was the first Home Improvement and Hardware Store to take such an initiative.

The author says that the audience will fill up a survey questionnaire to determine their taste comments and other comments and suggestions. Colorful expensive brochures and flyers will be given to each free sampling student advertising the many health benefits taking the Lipton Green Tea to make them familiar with the products.

 The author states that while statistical analysis and econometric techniques have been used to evaluate the trade-offs between alternatives, features and prices for products, there has not been a tool to inform the design process of architecture, environmental graphic design and the built environment. 

As the discussion stresses target is one of the most successful retailing companies in the United States. As part of analyzing the company’s business strategy, this report will analyze the article written by Duhigg entitled “How Companies Learn Your Secrets” followed by showing how it illustrates its use of technology.

As the paper stresses there are a number of competitors within the vicinity of the store. This is not surprising because the location is a favorite of comparison shoppers who come here and go from store to store on impulse buying, so in a sense it is to the advantage of Martin’s store to be located with the other stores.  

This research will begin with the statement that the disparity between a firms market value and book value can cause crucial effects. Normally, the value of a firms equity determined by the market should go in parity with the value of accounting records or book value. But practically, there may be evident disparities between market value and book value.

The standard economic theory would indicate that the more managers are offered to work in a firm, the greater their motivation to work, and the more attractive employment in the firm is to those searching for a new position. The microeconomic theory also predicts that the more one is paid for one's work, the more hours one will work.

Vodafone currently has equity interests in 27 countries and Partner Networks in a further 40 countries. It has achieved this status in about three decades with a spate of acquisitions and takeovers. This vertical expansion has never been let up since its formative years and has become its planned positioning strategy in its objective of becoming.

Leadership is a dynamic process and there are great variations in the definition of leadership, however, it is widely agreed that for a leader it is imperative to have a vision through which they can inspire their followers. The followers must have trust in the vision and mission of the leader and the leader act as the role model for them.

This research will begin with the statement that the Mall of America is the largest enclosed retail as well as family-entertainment complex in the United States of America. The Mall receives more than 100,000 people every day; the Mall receives about 40 million visitors annually. The Mall of America was created not only to attract locals but also regional and international tourists.

This paper illustrates that food industry firms in the UK sustained to attain greater efficiencies through the use of technology for inventory management and merchandising. Retail merchants control labor costs, their principal operating expenditure, by using checkout scanners and computer programs that help in labor arrangement.

The fundamental reason why a cinema owner offers lower prices to students and seniors is because the resulting percentage increase in the number of tickets these groups purchase more than offsets the percentage decline in price, thereby increasing total cinema revenues. The economic principle is known as the Price Elasticity of Demand.

The concept of global marketing is described in details through the proper explanation of various topics such as globalization, the role of World Trade Organisation (WTO) in international trade, the effect of culture on consumer behavior and the difference in the way multinationals in the developed and emerging economies operate.  

Some regulatory and legal forces which need to be taken into consideration by the organization in order to achieve their desired goals and objectives. KFC needs to maintain the regulations and rules in relation to hygiene factors such as proper training of employees regarding personal hygiene, safety with food and hygienic work environment.

The author explains that the organization traces its roots back in 1986 driven by volunteers who were for the idea of absolutely kicking out the deadly disease in Canada and the world at large. The organization has grown throughout the decades and sources its funds from sponsors- corporate, and the famous “the run“ a marathon.

In general, it is seen that marketing activities, be they directed towards customers or other businesses; entail the same prime motive which is to sell products and services.  However, there exist many variations in the manner in which consumer marketing and business marketing activities are carried out.

One of the major decision made by a manager is to identify the cost of producing a product and then price the product according to make the profit. For this purpose, they can use activity-based costing method, by using this method they can calculate the cost of an activity associated with producing a good or service.

The author explains that this aspect of selling scenario is perceived to be the most difficult, but very important in healthcare marketing. This aspect becomes more important with international sales representatives developing new businesses for their clinics as well as competing for well-paying patients.

The author plans to engage the cooperation of the government, the business owners, and consumers to participate in the program. To implement this plan, he will engage in partnership with a non-profitable environmental organization in the UK.  He figures out that this will redound to the benefit of the community.

This research will begin with the statement that marketing organization is nothing but an attribute of marketing campaign and plan. All the departments of KFC are harmoniously interconnected for achieving their objectives. The organization is popularly known for its healthy and effective cooperation.

The study leads to the conclusion that service quality management of the industry mainly deals with the customers and the employees of the organization. In this case study it has been observed that the main issue that is encountered by the Sunderland international hotel is it has faced problem related to its human resource management.

The conclusion states that the visual art analyzed in this paper adequately conveys the expected message with the intended magnitude. The advertisement communicates the adverse effects to both the addicted smokers and the non-smokers. The contact details target the addicted smokers who might require counseling to help change the lifestyle and avoid influencing others to the practice.

A brand is one of the important things that is needed in the process of business growth and development. Businesses are often identified from their specific names; the same is the case for products and services developed.The concept of branding is common in marketing, advertisement and in other business activities and functions.

The author states that the company has been growing at a rapid pace since 2002. The company has expanded its operations to 125 countries. With the increasing sales, the company has been successful in increasing the market share. Recession influenced the sales of the company as the company had shown a significant increase in the revenues.

By enhancing proper customer relations, organizations easily gain customer loyalty that is essential for the organizational growth. This paper is specifically important to organizations in the beer industry that aim at effectively competing their rivals by identifying the needs of the consumers, satisfying those needs without forgetting the needs of the organization itself.

Socio-cultural forces majorly encompass demographic and cultural aspects related to external macro environment. KFC operates in different zones and even comprise of employees belonging to different cultural backgrounds. Hence socio-cultural aspect is not only present external to the organization but even internal to the organization.

The researcher states that having specific, measurable, achievable, relevant and timely objectives is important in assessing employability skills. Evaluating the author’s areas for development will further shape and improve his skills, knowledge, and interests in spinal research coordination skills which employers in this field want.

The concept of customer portfolio can significantly contribute to the firm's efforts to retain the profitable segments of its customers because customer portfolio is a potential way to achieve enhanced customer satisfaction. According to experts, "in much the same way that we can examine a portfolio of products or brands.

This essay explores the target audience for the campaign; promotional tools used in the campaign; media used in the campaign; suitability of tools and media. The conclusion from this study presents recommendations for possible improvement in marketing communications activities concerning the tools and media.