Marketing Essays

The report contains a justification for selecting the specific market segments, the marketing communication tools and a marketing communications plan. The mission of the proposal is to gain an in-depth understanding and visibility of the marketing concepts.

The purpose of this study is to determine what effect national cultural has on the marketing strategies of business. Since marketing strategy is different for each type of business the only way to successfully study marketing strategy to national culture is to limit the study to one specific type of business.

According to the report the above mentioned newspaper is intending to launch a new product and various marketing related strategies will be used in this endeavor. Recommendations will also be given as to how the organisation can effectively use marketing strategies during the period of launching a new product.

From the study it is inferred that the recession had a wide impact in the house prices of Europe. With the banks implying stringent rules and regulations regarding the availability of the loans the demand for the houses fell. The market was further hit by the sentiments of the sellers and dealers who held back the property with the anticipation of price hike in the future.

Birchfield Manor Bed and Breakfast is one of the budding establishments of its kind. This lodging establishment offers bed and breakfast package and fine dining in an attractive environment. Birchfield has also made its mark in organizing weddings and award banquets.

Jung’s efforts to modernize Avon and its product line to make its traditional sales model more appealing to contemporary women, as well as her work to internationalize the company, has led to an expansion of profits and increased respect for her role as a visionary corporate leader in the competitive field of women’s cosmetics and perfumes.

This essay researches customers and product manufacturers, that bank heavily on the abilities of consumers in purchasing their goods in order to establish their products in the market. Consumers and their behavior are analyzed in the essay as well as their rights to take independent decisions while purchasing goods and services.

As the report stresses consumers are rational, and the purchase decision of a consumer is determined by that consumer’s buying behavior. Purchase behaviors of consumers are by great extent influenced by culture. The needs and wants of a buyer are shaped over time in the environment that the buyer interacts socially with other people. 

In early 1900 a major milestone in children wear was achieved when a doctor called Denton invented the pajamas. The person who invents these pajamas then called ‘sleepytimes' solidifies the importance of children's wear in protecting children's health. This particular doctor observed that children would sleep better in pajamas.

This essay analyzes Promotion in fashion. With shifting demographics, and augmentation of the internet, the fashion industry is progressively becoming a global and multifaceted business. This characterizes a significant difference in the cultural, social and economic perception of the participant. The result is that fashion marketing is dissimilar.

The independent research proposal is relevant in the uathor's undertaking of masters in the international management because by examining the development strategies of the KFC, the author will be in a superior position to make certain a competitive edge in my future company. The author will be able to learn on some of the development strategies.

According to the study conducted, it is very important for Vodafone to review and calculate a plan to enter the market of a developing country such as Afghanistan, which in recent years faced a significant crisis due to domestic issues and violence. To enter a foreign market prosperously, a few prominent strategies can be followed including licensing, joint ventures, acquisition, and ownership.

The essay discovers the marketing in fashion. In simple words, it can be said that longevity of particular fashion trend is being directed by its popularity, its impact on value system of social members and value proposition of fashion brands. According to Easey (2009), fashion industry mainly consist three segments like apparel (clothing).

Brand positioning is aimed at allocating products and services in certain communicative channels in order to meet the needs of customers. Brand positioning is crucial to any organization because it is able to implement the organization’s objectives, goals, and missions. In my organization, brand positioning is done by using attributes.

SMART is an acronym that refers to the key characteristics of the meaningful goals that direct performance expectations in a business establishment. They are used to evaluate the effectiveness of business decisions. The acronym, SMART, is broken down into Specific, Measurable, Achievable, Realistic and Time-bound.

About 40 percent of Starbucks’ total sales is accounted for young adults between the age of 18 and 24 and this market will be a key target in the venture. It will solve the problems for this specific market groups by positioning itself as a place where it is possible for college students in the town to easily hang out, study and meet people.

Despite the fact that most small retailers like Clark’s Flower Shops don’t stock large amounts of some types of flowers, consumers will many times want to select from wide varieties. This means retailers require to have a speedy reliable to wide flower inventories in order to run business that is viable in terms of meeting customer demands.

Market Segmentation of Slate Tablet Market segmentation can be considered as an important strategic marketing tool that helps an organization to offer products to the target customers based on the attributes of the products and demand of the target customers.

According to the research, Valentino has been one of the favorite brands of celebrities and consumers belonging to the privileged social layer of the society. The company has designed several Red Carpet gowns and it is often endorsed by celebrities such as Keira Knightly and Neil Patrick. Being a luxury brand, the company does not advertise its products by means of television.

This report will assess different marketing concepts and marketing strategies that Marks and spencer uses to market its products in order to reveal the reasons of decrease in income the company has faced during the last five years. In order to realize this, the report will also critically discuss the impact implementing marketing concepts.

This paper is a business marketing report of the PRINTXKNIT brand. The inspiration of creating a seasonal wear comes from the artwork of two icons who are Pharrel Williams and Patrick Procktor. PRINTXKNIT is expected to be marketed with the use of functional positions where three major concepts shall be focused on.

Apart from being the most valuable brand, Coca-Cola also prides itself in having over 500 brands worth around 20-billion. Some of the most recognizable brands include Coca-Cola, Diet Coke, Minute Maid, Dasani, Sprite, Fanta, and FUZE TEA. The company has a three-part mission statement that declares the company’s purpose.

This paper concerns the Feedback on Fashion Brand. The Existing clients have stopped buying our collection because they feel that the new collection isn’t consistent with last season, the characters used in the collection make the clients feel too Asian. We were, however, able to propose the brand to many of our potential clients.

Ever advertisement is brought about with an intention of grasping the potential consumers’ attention. Nevertheless, for the importance of succeeding, they should provide information that is relevant in creative ways for the advertisement as well as the product to possess the ability to stand out from its competition.

In order to be globally competitive, corporations have to adopt different strategies and techniques. These techniques assist in marketing corporate products and services to the consumer public with the end result of making them as profitable as possible.

The paper analyses the strength of the Chinese Textile and Apparel industry in the Global market and the competitiveness of the industry particularly in the EU market. The emphasis is on the strategic advantage of domestic structure of the Chinese textile industry, and the economic conditions which induces the growth with competition from the emergence of textile industry in other parts of the world.

From this research, it is clear that Google provides a search engine that is based on the relation between websites compared to the rest, which is based only on the number of times a key term appeared on a website.Also, Google has several philosophies about advertising, which makes it different from the rest of search engines and advertising companies.

“Logistics is defined as the process of planning, implementing and controlling the flow and storage of goods and services and related information from the point of origin to the point of consumption. In this internet age logistics service providers are heavy users of e-commerce, due to pressure to cut costs and move goods more efficiently and faster in a real-time environment”

The author provides analysis of tariffs, which are meant to give a price advantage to locally produced goods over same goods that are imported and this leads to raising revenue for governments. Tariffs are imposed to restrict trade that occurs between nations as they increase the prices of imported goods and services making them more expensive.

From the article, it can be affirmed that the demographic and psychographic characteristics behavior imposes strong influences over the currently prevailing market trends from various dimensions, such as demand for products and promotional needs which further acts as the determining factors towards the accomplishment of the desired objectives.

The essay discovers the Fashion Sustainable Marketing. It is a continuous process which involves three components namely; economic, environmental and social development All these components are given equal importance, but this however is not possible, therefore, sustainable development often deals in tradeoffs trying to bring a balance.

The brand has been built over the years using basic principles of brand management. That is, in 1989, Matti Alahuhta, former Member of Nokia’s Executive Board, developed a marketing strategy for Nokia that focused on three key points, that were analyzed in the essay with reference to Nokia company, it's brand and products.

This product provides skin and slips resistance even in the condition of soiling of the surface and heavy spillage. This product range provides the facility of long wearing and full grips step edges and they are available in a number of highly visible safety colors, such as safety brown, yellow, light gray, black, which follows Australian Standards

Next, the frequency of forwarding the information is measured so that the needs of the customers can be met. Thirdly, a measure of the number of people that are willing to buy the product and that of how many are willing to learn more is calculated. Lastly, the actual impact of Youtility on the revenue is then ascertained.

The author opens one of the major issues in advertising, “the question of law and ethics”. Advertising should be carefully controlled. Society needs to make sure that people are not taken in by misleading advertisements. This report shows that not all advertising is bad and that there is good that comes from the work of advertisers.

The essay analyzes Fashion Marketing Management of Hugo Boss. The company is based in Metzingen in Germany, having around 10,000 employees working for the company. The annual sales generated by the company has been recorded at EUR 1.7 billion in fiscal year 2010 and has taken a position among the most popular clothing manufacturers.

As the paper highlights goat milk is not only less allergic compared to cow milk, but goat milk also offers a myriad of nutritional benefits like easy digestibility, small fat content and higher amounts of calcium compared to cow’s milk. Apparently, there has been an increase in the popularity of goat milk in American societies. 

Organizations purchase and use goods for further production, operations, or resale whereas the customers always buy finished goods for their personal use. In other words, organizations always look for the utility of the product or service they purchased for making the profit whereas customers always look for quality, reliability and cheaper price of the product. Advertisements and sales promotion techniques can usually attract more customers whereas such things alone may not convince organizations.

Secondly, most of the aid given does not accomplish its task. It is lost in corrupt deals. Governments swindle the money meant for development of infrastructure and put it into different uses other than the expected ones (Wilkinson & Pickett, 2009:350). The goal is to have the money reach the poor, but in most instances, the poor remain poorer.

This report will guide the readers on how EasyJet Airline Company could effectively attract more customers with the use of a company logo and slogan, print, and electronic advertisement.

Palmolive natural shampoo vibrant color is among the key products of Colgate Palmolive. The potential performance of this product in the Australian market requires the analysis of its marketing strategy using the Marketing Mix Model. Marketing mix model focuses on specific parts of a firm’s marketing strategy.

In fact, the ability of a firm to influence the consumer choice is considered to be the major indicator for the performance of the firm within its industry. For this reason, it is suggested by Moore that ‘a successful company uses marketing techniques such as focus groups, surveys to discover what particular features consumers desire in a product’.

The objective of this thesis is to investigate the factors that influence customer loyalty through social networking on Facebook. In order to achieve that, the author has reviewed academic literature on the topic of customer loyalty, as well as on social networking and the ways in which Facebook is used as a marketing tool.

The paper attempts to align with the idea of hegemonic control by the United States, which leads to generalized stability in the international market. It does the research of historic events to show the effects of cooperation or hegemony applied to the international trade.

The essay looks into the ability of the financial groups to enhance the brand image of the companies to which the respondents belong. This was taken into consideration due to the fact that these has been pointed out as the reasons why luxury goods shifted away from promises of super exclusivity and to strategies concerning mass marketing.

 IKEA at present is considered to be the largest home furnishings manufacturer in the world. IKEA has strived to produce good quality products at very low cost. The company’s products are useful for households and are affordable to consumers of all income groups. IKEA successfully lowers the cost of manufacturing with the essence of its DIY idea.

As the discussion stresses the overall performance of the business on these sites is still low based on data collected, it nonetheless shows an upward trend that may soon be a force to reckon with. By using LinkedIn, Jet targets a market segment comprised of both young and old professionals who happen to be the prominent user of this site.

The Pursuit of Happiness is one of the most motivation movies of all time. Nominated for the Oscar and Golden Globe award, this movie has moved a lot of hearts over the world. This movie clearly shows how professional sales can be challenging and how one should overcome those challenges with determination and positive attitude.

The paper shows that Pepsi collaborates with its authorized bottlers, contracted manufacturers, and other third parties to distribute its products(Pepsico.com, 2015). Fundamentally, the company has six market segments spanning from North America, Latin America, Europe, Middle East, Asia, and Africa.

In author’s opinion, the company is not basing its pricing on the cost-plus basis. It is mainly dependent on customer loyalty and the fact that it has managed to maintain the high level of competition for a longer time than its competitors. It sets the higher prices with the knowledge that it produces one of the best qualities in the market.