Marketing Essays

The field of advertisement has undergone significant changes over the past decades in response of to a range of factors. Longitudinal analyses in advertisement and promotion have noticed a significant shift from traditional models of advertisements and promotion to current trends that offer the advantages of lesser costs, a quicker reach to the targeted client, efficiency in the systems, and the utilization of technological solutions.The process of advertisement and promotion entails the spreading of information about a product or service to the targeted audience within the quickest time range and in a manner that aligns with some of the specific details about preferences, needs, and strategi

The consistent long-term strategy of the company has doubled the revenue and increased the profits by more than five years in the last decade. Furthermore, the order book of the company also provides an excellent vision of future growth of the company along with good opportunities in order to effectively meet the profits margin and cash flow conversion.

These are the various external factors which are observed to be quite favourable for Beehive marketing when performing its business operations in an effective manner. The internal environment of the company can be analysed in-depth with the identification of its internal strengths as well as weaknesses.

Sales can be conducted between different types of groups such as business to business (B2B), business to consumer (B2C), business to government (B2G), government to consumer (G2C) as well as consumer to consumer (C2C). This analysis will mainly focus on B2B and B2C. It starts by discussing the sales activities for business-to-business.

The two aspects derive from the dictates of supply and demand within a given commercial environment. The aspect of globalization has enabled business organizations to expand their operations beyond their parent territorial borders. This desire for expansion setups seeks to enhance production and supply of goods to more potential consumers.

From this humble beginning, the company now owns a 60% market share of the fashion sector in Saudi. The company operates in two business segments, the retail fashion, and the real estate business. In the real estate business segment, the company builds, owns, and operates shopping malls. In the retail fashion segment, the company operates in many countries.

“The Big Issue” (TBI) is one of the most renowned entertainment magazines in the United Kingdom (UK). It was launched in the year 1991 by Gordon Roddick and John Birdin in response to the increased number of homeless people in the UK (Big Issue, 2013d). The startup capital of $50000 was provided to the magazine by “The Body Shop”.

The target customer base of the Edge Restaurant is the college and university students (Disabledgo, 2013a). It is regarded as one of the main restaurants in the Dockland campus and its high food quality sets it apart from the other restaurants like Café on the Green and The Buzz Bar at the Duncan House Refractory.

This essay will include my key contributions to the discussion topics all through the semester. In addition, the essay will incorporate a brief description of what was covered by the presenters, how I contributed as well as some of the external resources I had studied as background for my contribution.

In the recent epoch, marketing planning is changing in various perspectives. They are trying to reduce costs and widen their distribution to a broad customer base. The managers of the business firms are trying to constantly upgrade their products (Henry, 2008). Considering the selling perspective the companies now try to adopt different aggressive and modern selling strategies; like Surf Excel creating artificial demand in the market.

The marketing managers have deployed varied CRM technologies, which have been charged by integration of varied technological solutions, systems and processes (Trainor, et al., 2010).   The CRM concept has helped companies to understand, anticipate and analyze the needs of current and potential customers.

What I have done throughout this simulation, is to overprice the backpacks that I have to sell except for the first turn where I sold the backpack at a reasonable price to further compare the result with overpricing. What happened in my first turn was that even though the price that I had set was reasonable enough as other backpacks that are available on the market.

According to the paper social media is actively growing in the field of advertising. It is a mode of communicating with the customers and builds a long lasting relationship. The customers seek service quality and the view point which is delivered and communicated on the social media as a word of mouth impacts on the purchase decisions of the customers.

Men could sometimes feel negative about themselves owing to any negative impact which might result from a bad day at home, school, college or work. In that case, they might have the inclination to buy trendy undergarment products offered by Victoria’s Secret, which will make them look trendy and stylish, thereby making them feel good.

Oxfam uses various strategies to deal with the problem of fundraising (Oxfam, 2012). Some of the strategies currently used by the firm are advertising on the television and websites of various partner companies and sending emails to various individuals and organizations that intend to provide financial support to the NGO (OUP, n.d.).

The brand is a unique characteristic of a product which no other product of a different organization cannot copy or produce. It can be a symbol, name, term, design, color, or other features. The brand is an extra value that customers are ready to pay while purchasing a famous company’s product. Advertising is a part of marketing communication.

Throughout the years the organization implemented several unique and differentiated marketing strategies in order to gain significant competitive advantages to secure its leading position in the global marketplace. Effective new product differentiation and business diversification strategy helped the organization to increase its market share and brand value.

This study is subdivided into segments, each part displaying some specific portion of the research methodology that has been implemented. Ontology is the initial point that will lead to the own established theoretical framework. It refers to the study of assumptions related to the nature of the social reality, what are the units that constitute this reality and how they interact with each other.

Although the money that will be channeled to breast cancer awareness campaign, the tough question that perhaps the foundation ought to ask itself is, whether the greenhouse component of the products is worth the noble objective. This is especially so because most of the products manufactured by FluidChem are not environmentally friendly.  

From the perspective of the customers, a service guarantee has a huge potential to help the organization manage both its external and internal factors in an effective manner. It has been seen that the organizations that have provided service guarantees to their customers have gained a significant amount of market share.

When businesses grow, they intend to expand their service provided to customers in areas within their reach. However, expanding or breaking the business to meet consumers undergoes a number of considerations before it can take effect. To meet the needs of consumers, businesses plan and implement different marketing strategies, which enable them to identify target markets that help in meeting the firm’s goal.

The various cost savings done by Infosys for PFS over the past five years have been quantified. The expected cost savings in the case of Infosys bags the Arabia e-procurement project have been calculated. The paper shifts towards the analysis of Infosys to enable Rahul and Jaspal in preparing for their presentation before the client.

Technology impacts the way business is carried out. It makes tremendous changes in today’s business contexts. One critical aspect of technology advancement and its impact on business is that technology by itself has no single objective value, but the economic value of the technology depends on how effectively it is commercialized in some ways possible.

The study essentially undertakes a SWOT analysis to analyze the company areas of strengths, weakness, opportunities and threats as well as suggest certain strategic alternatives to the company and frame a set of plausible recommendations for the organization. The analysis of the case study shows that the company is in urgent need of new strategies

The manner in which goods flow through the chain of distribution is enhanced by communication. As an ever-evolving industry, it is vital for individuals involved in business to stay updated. This means that they will interrelate properly to achieve their desired goals. Since business is a daily activity, communication as an industry is essential to oversee the success realized.

The author discusses the strategies in marketing and clears out that for companies to be successful in the current marketing environment, they should consider the vital roles of their consumers, employees and other stakeholders. They have to ensure that ethical issues are appropriately addressed during the operations of a company.

The affluent customers of these luxury brands have also joined in the social media sites and their dominating presence is effectively being utilized by the companies to attract the new customer and retain the loyal customers (Kerin, 2010).

The word BMW is the abbreviation of Bavarian Motor Works. The BMW Group is one of the most successful automobile companies in the world. It is ranked third efficient car manufacturer worldwide after Porsche and Toyota. At first, there were three companies named Rapp Motorenwerke, Bayerische Flugzeugwerke, and Fahrzeugfabrik. BMW Group is Germany’s largest automobile company.

In the year 1973, Pizza Hut was launched in the UK has started a restaurant in the city of London. In some years, Pepsi Co. became the owner of Pizza Hut and started a combined project with Whitbread in the UK. In 2006, Yum Inc. bought shares from Whitbread. Now this company owns all the business of Pizza Hut in the UK.

Major products that are produced by the company include seafood, home electronics, solar panels, photo processors, baked goods, hot tubs, and meat among others. This paper discusses key marketing activities that are undertaken by Costco Company thus becoming a successful firm in the wholesale sector.

Over the years, celebration of Christmas Eve has evolved from one culture to the other. However, tradition has remained one common aspect in the Christmas celebration in every culture.

Country Branding: Australia Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name (09, September, 2011) Introduction The past century has seen a rapid increase in trade and financial integration of the world. Countries are now dependent on one another and no country can survive seclusion.

Competition in this segment comes from small manufacturers but Coke being financially stable can compete against them. Traditional advertising along with social media advertising, public relations such as sports sponsorship, and direct interactions with the end consumers should be adopted as the marketing strategy to gain market share.

In order favorable balance of payment to be achieved, governments do subsidize the exports and impose quotas and high tariffs on imports. Though different countries adopt different strategies to increase the inflow of foreign currency through exporting, most countries facilitate shipping through forwarding agents and provide loans and other facilities as well.

The Comfort Cab will grow high levels of revenue by targeting the residents in the region as well as the visitors who do not have to buy a car within their short stay period in Seattle. This qualifies this business as a multifaceted business that operated as a cab business and also as a travel agency business.

At Ann’s Pastry, quality products are served and the regular menu includes fresh fish and shellfish which is supplied to them by a local company. The other raw materials that are used are also of very fine quality to ensure customer satisfaction. Ann’s Pantry is a local business that has twenty-five employees.

The benefits of opening an online store versus a retail store. The paper aims at discovering answers to the following questions: Is it money-wise useful to open an online store in this day and age? Who are the chief consumers buying online and what are the trends and buying habits of the consumers, and the leading products bought online?

Personality of individuals in a given community is an essential aspect of customer behaviour, which determines availability of a marketing opportunity. Another important aspect of consumer behaviour to consider during marketing is motivation. This assignment will discuss aspects of motives and personality in influencing a market opportunity in China.

Phil Company aims at establishing a substantial market share in both local and international markets. Other strong electronics manufacturing companies operate in the principal market segments. All these companies in the electronics industry produce almost similar products. Therefore, the aspect of marketing determines the competition of the limited market share, both in the US and overseas.

Product development is a phase in which the organization tends to determine if the firm is technically feasible to produce and whether it can involve low cost so to make the final price reasonable for the target customers. The development phase involved in a new product involves a huge budget and at the same time is lengthy.

Concerning the current position of the firm, various recommendations can be drawn to the firm which will enable the firm to acquire other companies of choice for better prospects. These recommendations are based on the previous analysis of the firm’s current performance and Strengths, Weakness Opportunities and Threats (SWOT) analysis.

In a globalization era where consumer demands are changing rapidly and the players are coming up with new innovative products, threats to maintaining its position as a market leader have increased. Therefore to sustain its market share as a market leader it has to spend more amount in R&D and advertisement than their competitors which increase the cost of the company.

35-36). Furthermore, Hutt and Speh (2010) also cited that the business mission is a fundamental core for business strategies and that it has to be broad in order to generate innovative concepts (pp. 131-132). The paper aims to discuss the differences of the traditional and a new approach of business mission.

The triple bottom line (3BL) was coined by John Elkington in 1994. It has three tenets that are: people, planet and profit. These three tenets are further driven by seven sustainability revolutions, namely, markets, values, transparency, life-cycle technology, partnerships, time and corporate governance (Henriques and Richardson, 2004).

Pierre brought in Jeff Skoll and Meg Whitman, who made up an experienced team to form a strong and firm vision for the company (eBay is an organization that its mission is to help people connect). With up to 4.5 million likes on Facebook and over 170 thousand followers on Twitter, eBay is actively increasing its popularity all around the world.

Herbal skin-care product market possesses significant growth prospects with increasing demand and competitive advantages in terms of its benefits over the available substitute products based on chemical components. However, it is worth mentioning that even though the product market may seem to be quite promising.

Kudler Fine Foods is named after its owner Kathy Kudler who had a passion for foods and also had the willingness and desire to serve gourmet food to her customers. The company is based out of South California in the metropolitan area of San Diego. The initiative of starting the company was taken by its owner when she found during shopping there is a demand for fresh ingredients among the buyers in the market.

Specifically we have decided to use search engine optimization, search advertising and other directories marketing in our search engine marketing. Jupiter communications consumer survey data observes that 81 % of people who are regular internet users locate websites through the use of search engines.

The leadership model that has been used by the company was not quite effective in resolving the issues related to the company. Thus, the paper intends to analyze the ethical issues related with Tesco and to develop an implementation and a contingency plan to deal with situations that have been emerging through ethical issues.

The aim of the global marketing strategies is to maximize homogenization, standardization, and integration of the marketing activities such that it caters to all the markets throughout the globe (Kotler, 2009). However, in order to make the brands successful, global marketers address a number of issues related to the marketing strategy.