Marketing Essays

Krispy Kreme has always performed outstandingly in the industry until the dark years of 2004 and 2005 when the company began to slow down financially. The decline in sales, brand image, and customer loyalty can be doubtlessly blamed on the introduction of low carbohydrate buzz including Atkins, fad diets, and South Beach dieting plans.

The 2010 US Census showed that only 41.8% of those who did not graduate from high school have home computers; 64.8% owns PCs from households with high school graduates or General Education Attainment (GED); 81.6% of those who have some college or associate degrees; and, 90.9% of the households with bachelor’s degrees and higher have personal computers.  

This research will begin with the statement that advertisements have always been an important form of expression and more particularly, a medium through which the producer spreads an ideology. This advertisement follows the basic format of a poster advertisement, containing a striking image, a strong slogan, and eye-catching colors.

The recent global financial crisis has affected all sectors of the economy all across the globe. Customers’ needs and preferences were considerably altered during the financial crisis. A lot of research has been recently made to study the effects of the recent global financial crisis on the companies as well as the consumers.

Web 2.0 technologies have led to several effects in the marketing strategy. This is because web 2.0 is technological hence; it has several effects on the sociological and revolutionary implications for businesses (Berthon, Pitt, Plangger and Shapiro 262).  It is also evident that web 2.0 has significantly led to the rise of social media and creative consumers.

According to the report effective marketing planning depends on how well market research has been conducted and the ability of the market researcher to create indicators which offers feedback about the success. An effective market plan should not be founded on wishful thinking but instead on solid researched information concerning the customer base.

I had gone to Old Trafford to watch a premiership match because I had acquired the season tickets. However, I had accidentally forgotten my tickets back home and was determined to attend the match. This prompted me to attend the game early to confirm whether an arrangement could be done to enable me to attend the match.

The brand has launched with exclusive marketing campaigns to target the smartphone consumers in the competitive market. The report evaluates the overview of the market industry, key players and its competitive influence over the market. The main content of the report will focus on the marketing techniques and marketing mix (McGrath, 2000, pp.

In addition, virtual teams enhance knowledge sharing (Marian, 2). This subsequently translates to adoption of best practices within an organization. Finally, Virtual teams are very useful in both developing and implementing corporate strategies. As much such teams offer a variety of benefits, they are faced with a lot of unique challenges.

Businesses cannot simply replicate a single strategy on every changing requirement. However, in order to equip businesses with the capability to deal with change in crises businesses can outline the mechanism. For instance, the level or the types of resistance expected from company employees can be anticipated to a certain extend. 

The Toyota brand is dedicated to provide quality and innovation in their products and to satisfy consumers’ needs around the world. As a major corporation, Toyota has led the way in the auto making industry and is now eager to seize opportunities in developing countries.

Jetstar Group is an airline corporation with a network of value based carriers, providing everyday low fare services across New Zealand, Australia and the Asia pacific region.

Trendy Fashionista is a young company that is based in the United States. It hopes to grow both in scope and dimension and be one of the proficient players in the world of fashion. This profile is written with the intention to attract potential investors. The company was established in 2005 in Washington and since then, its growth, both financially and physically, has been exceptional.

Red Bull: Market Analysis. The world has now entered into an era of conclusive change, unprecedented breadth, scope and pace. Whether in the context of business, economic, political or social environment, every navigational landmark which used to act as a pathway or guide have been obliterated (oasisadvantage, 2013).

Due to the coming up of up-to-the-minute competing channels along with store formats, retailers are finding themselves faced with great challenges that call for innovation. Coupled with the fact that consumers themselves now have a different, ever-changing behavior and needs structure. This implies that retailers must undertake research much more frequently.

The company thus seeks to build a comprehensive marketing plan that speaks to the company’s fundamental objectives while at the same time targeting increased market exposure and sales. The ultimate objective is to build Consumeraffair into the premier producer and distributor consumer products.

The researcher states that social media today is a very economical way of advertising, because most of the services are free. In line with this, it is important for Lips-to-Go to hire at least one professional and experienced online relations employee who will be dedicated in helping to ensure that that the business is able to manage its online presence.

Simple gestures such as call center employees helping Todd to overcome his initial problems, and a landlady ironing his clothes were some of the examples of cultural acceptance and its importance (Jeffcoat, 2007). In the first few scenes, Todd found it difficult to define the purposes of products to his employees; however, once he understood the basic traditions, e.g., the cow being a sacred animal, he began to communicate well with them.

The firm has professional and committed leaders that ensure that ExxonMobil achieves its objectives. These leaders ensure that employees interact effectively with the work environment and focus on the organization’s objectives (Coll, 2012). ExxonMobil ensures that employees conform to discipline and commitment standards in order for them to execute the firm’s business strategy.

Strength, weakness, opportunity and threats in terms of the prime location and the surrounding area are analysed and proper strategy has been made for the launch of the business. The report discusses in detail the assessment of the location and strategies to regenerate the area around the beach. A strategic plan has been formulated with vision, mission and product development, and communication and media strategies are being established.

Adidas Group (Adidas) is a leading player in the global sporting industry and engages in the design, development, and marketing of sporting apparel, accessories, and footwear (Blakey, 2011). Adidas mainly targets five sporting fields that are basketball, football, training, running, and outdoor. The history of Adidas can be traced back to 1925.

This article is central and peripheral routes to advertising effectiveness. The authors are Richard Petty, John Cacioppo, and David Schumann. In the article, undergraduate expressed their views about a product after exposure to a magazine with the content advertised. They concurred that quality had a bigger impact on their perception.

Luxury brands have fascinated many peoples around the world. It has created its own space among the elite customers who prefer to buy them. Such types of goods and services are not essential for common people and are associated with rich people. They appeal to people living in higher strata of society. Such kinds of people have high purchasing power and hence they go for such kinds of products.

The research paradigm selected for this study has been interpretive. The interpretive research is chosen owing to different reasons. One of the primary reasons behind its selection is that this approach, unlike the positivist approach deems that reality and the individual who observes it cannot be distinguished.

This essay focuses on the marketing goal, that works as a strategic tool to manage the development of objectives and to suggest the direction regarding the decisions on resource allocation. And also examines two different global marketing strategies available to companies and presented by the researcher.

Every good has its opportunity cost, which is the cost of that good in terms of any other good or service that would have been produced. Each country thus produces the goods which have a lower opportunity cost as compared to other goods and hence trade with other countries for goods that bear a high cost of production for the country.

United Parcel Service The primary services offered by UPS are the time definite delivery of parcels to its customers across the whole world. It not only offers domestic and international package delivery services but also offers supply chain services to companies all over the world.

The Australian wine industry has faced challenges over few years. In conjunction with it, there has been a rise in competition from other wine preparing nations. For the identification of the position held by Australia in the global context, understanding the ways in which consumers perceive the wines produced in the nation is quite significant in order to determine the growth opportunities.

The domestic car prices have elevated by 60% in March 2011-12 compared to the previous year. Several new players like Toyota, Nissan, Ford, and BMW are all set to venture within the Oman marketplaces heating up the competition further. One major element that may assist the businesses is advertisement and study of the customer perception about the product.

Consumer behaviour can be defined as the reflection of consumer’s decisions in regards to consumption, acquisition and also dispositions of goods and services, experiences, activities and ideas made by the human decision unit. Thus consumer behaviour means more than the feeling involved with the consumer on buying tangible products like automobiles or bath soaps (Hoyer, & Macinnis, 2008, p. 3).

The marketing mix, as defined by Jain (2009), refers to the combination of the product, the distribution system, the price structure and the promotional activities. The author (Jain, 2004), has further been of the opinion that it is a term that is used to denote a specific combination of marketing variables that are controllable by an enterprise and that is used to appeal to a particular market segment.

Decision-making and the formulation of feasible business strategies hold more in terms of success than most other factors considered in business. Proper decision-making that results in viable strategies should consider certain factors, and this includes gauging the market trends, consumer preferences as well as analyzing the strategies that competitors have laid out (Smith 2011, p. 231).

The researcher of this essay states that marketing communication is important for any organization today mostly because it can also be used as a differentiator of a company’s products and services especially in a market where competing brands and products are very difficult to differentiate from each other.

Basically, product success can be defined as the capability of a specific product to meet the requirements of a consumer in the market. When defining product success, it is important to consider portfolio management.

The role of marketing management is focusing on the practical application of different kinds of marketing techniques and managing the marketing resources and activities. Today, during the age of globalization, companies are not restricted in their own country anymore. They have started to think beyond their boundaries and they are successful in spreading their business across the world with the help of international marketing policies.

Understanding the customer’s needs and managing the organizational operations to fulfill those needs have been considered essential for a long time. This leads to customer satisfaction and loyalty. However, the co-production of products and services has extended the customer involvement concept to a different level.

A brand refers to a name, design, or term that makes products or services of a company distinct in the market and from its competitors. An example of a brand is coca cola which is used to distinguish a specific soft drink from others like Pepsi. The art of creating awareness of a product brand is what is known as branding.

Smartphone sales accounted for 52% of the sales of the total mobile phone markets in the region. (Arthur and Garside, 2011) This change in the trend is the beginning of a huge makeover in the entire mobile handsets market. A finding by Mintel's report shows that there is tremendous growth in smartphone sales in all major markets. “In the US, sales of smartphones grew 82% from 2008 to 2010.

It is evidently clear from the discussion that Steve Fulton who is the manager of Fulton’s Ice Land skating runs a successful hockey program but Fulton expects to increase profits by trying to expand and improve the public skating program. Therefore Fulton is trying to adopt some strategies which would increase its profits.

It has two legislative houses: the Senate and the House of Representatives. The president, who is elected only for a single term of four years, is both the chief of state and the head of government. So while we are there we will have to follow the policies accordingly so as to not jeopardize our relations with the government.

Over the last two years, the number of people who use the facilities of this trust has grown significantly. However, competition has also risen from the other leisure facility providing centres and private gyms. Like any other commercial organization, BWLT also requires a proper marketing plan to become independent of taxpayers’ money and to stay ahead of its rivals.

Outsourcing is one of the key strategies that most companies are currently using in their business activities. Outsourcing refers to the contracting out of business activities that were initially performed within an organization to an external provider.  It is evident from the product labels that most products and services, which were initially produced in the US, are currently being produced by overseas countries.

The paper explains the strategies the company is using, or it used to address the changing economics, and the tactics the company used to ensure successful implementation of business strategies and achievement of strategic goals. The role of human resource management in the achievement of the business goals of a company is also expounded in detail.

Generally, Singapore is one of the nations in the world with a well-established and efficient free-market economy. The government of Singapore has significant control over most corporations, which constitutes about 60% of the GDP through business entities like the Sovereign Wealth Fund (Temasek, Huff 751).

Most of the companies try to target a specific group of people after developing a segmentation strategy to group people based on certain parameters. This is an important marketing strategy followed by organisations because it helps in catering to the specific needs of customers in a more effective and efficient way.

It focuses on the reasons why most institutions are adopting the use of a strong brand name or celebrities and trademarks to execute their product advertisement. The brand name is used to define entities with unique credibility and attraction levels. They are used to drive marketing activities in various jurisdictions due to their influential nature.

People today still remember him for discovering and promoting vaccination to eradicate smallpox. However, Jenner is just one among many other microbiologists who have made significant discoveries that are also important to the contemporary society. Therefore, it is not just to bestow all credit to Jenner, when there are other microbiologists who made significant contributions to this field.

The success of the company can be measured through the fleet of 375 aircraft operating in more than 240 regions at a daily average of more than 2300 flights. The organization employs a large number of workers; there are 32k individuals working for the airlines and the organization has earned a total of $10m during one year while $8.7 billion have only been earned by the sales department.

Customer service is regarded as a service stipulation that organizations deliver prior to and after a product purchase. Customer service involves a sequence of activities that are designed by an organization in order to enhance the level of customer satisfaction through delivering products and services as per the customers’ expectations.

The essay explores is Wal-Mart a completely negative member of society because its low prices cost its employees too much. Wal-Mart is like any other company that offers advantages and disadvantages as a business. Sebastian Mallaby opposes the sentiments of Olsson in the article, “Progressive Wal-Mart. Really".