Marketing Essays

It is nothing new to say that consumers have a number of objects to which they are either weakly or strongly attached (Wuyts and Geyskens, 2005). The principal pending revelation is what the attachment that exists is and where it comes from.

Marketing research and the mainstream media highlight the weaknesses of CCBM in an unfair manner. Marketing concepts for traditional service models cannot all be applied to CCBM. The studies are significant to research because they point out research gaps, which when explored, could improve the validity and reliability of their propositions.

Substitute’ threat is high when buyers consider substituting products or services especially due to the price performance of the substitutes. When companies competing with BP have little substitute cost, it becomes easy for buyers to shift their loyalty. This poses a considerable threat to BP (Pragman1996).

The country has numerous water resources with groundwater being a major contributor of freshwater with a proportion of about 90%. However, even with this relative abundance of freshwater in the country, there have been challenges. The water shortage problem is increasingly becoming a challenge even to the management authorities in the country.  

Essential research regarding the consumers and proper marketing tactics are required by a company to sell its products effectively and gain consumer loyalty so that sales remain steady and increase overtime. McDonald’s keeps in check if it’s target audience is reducing or increasing.

This paper purports to: identify the significance of consumer behavior research in order recognize the demand hybrid cars can generate in future; study the decision-making process of the consumers with reference to purchase a hybrid car; spot the factors that influence the marketing strategies of the automobile manufacturers, in relation to consumer behavior.

Through the mix, the marketer is able to create a link with the targeted group. Marketing mix management deals with the matching of resources of the organization with largely profitable marketing prospects (Ramesh, 2008; Koekemoer, 2004). The main aim of the marketing manager is to present the marketing mix to the customers or the potential customers as a coordinated entity.

An institution is meant for imparting quality education to the students. However to impart quality education, intuitions have to follow certain standards and guidelines. In a similar way, the University of Wolverhampton is trying to equip the students with the knowledge and high-quality learning.

Even though T-Mobile has effectively marketed its brands in the Germany market, the company has not reached a level of effectively competing with Vodafone at the international level. As such, there is a need for the company to emulate more marketing strategies in order to face its rivals in the mobile telecommunication industry. 

In 1994, Marks partnered with Thomas Spenser who was a cashier at wholesale in Dewhirst, and together they opened their first shop in Leeds in1994.  It is an international company that spreads through parts of North America, Europe, and Asia. To carry out a PEST analysis on this company, we first need to understand the macro and micro factors that affect it.

Sustainability and the Green Supply Chain Table of Contents Introduction 3 A Brief Background of BP plc 4 Sustainability Report of BP plc 6 Green Supply Chain Report of BP plc 10 Conclusion 14 References 16 Introduction In today’s contemporary business world, the concepts of sustainability and green supply chain can be identified as interrelated with each other.

According to the paper communication starts right from the development of brand’s slogan and has never ending limits, when it comes to influencing consumer behavior in the favor of the brand. Marketers and researchers in the field of marketing communication has observed that marketing communication has stayed in the core functional area of businesses and proved to be as vital asset for the organization.

The business needs to utilize psychographics rather than demographic segmentation and focus less on quality and more on price. Improvements to fashion procurement, utilization of the Internet for online purchases, social media for promotion, and lifestyle-related advertisement will improve the brand's competitiveness in this highly saturated and dynamic competitive environment.

His Master’s Voice is a music company that deals with retail selling of recorded music, DVDs and computer games. It has been the largest retail music store in Britain and also having branches across eight other nations. In terms of political effects, HMV is less affected by political factors.

It was founded by Michael Spedding during the year 1853 by opening up a small shop for confectionary items in Batley. Apart from a factory in Batley, the organisation also has two factories situated within the UK.

This chapter provides an overview of the entire dissertation, starting with the background of the study that brings out the phenomenon of study. This is followed by a delineation of the need for such a study and its significance, which then leads to the formation of the research question and setting the aims and objectives of the study.

Social marketing is the technique of using principle and marketing tools for understanding the market and then offering products for the society by organizing and creating a communicative approach for the people to meet their demand along with the demand of the society which in turn also solves some serious problems of the society.

The dairy industry is Australia’s major rural industry which had a production value of $3.4bn in 2009/10 (Dairy Australia, 2011). The sector employs approximately 40,000 people in rural farms and dairy products manufacturing and processing plants. Ice cream is a popular dairy product and the Australians love their ice-creams in delicious flavors.

In our case, the insurer posed questions like “do you do outdoor or manual duties?” The response from Mr. Farid was no but an analysis from the claim forms reveals otherwise. Further analysis in the case study reveals that Mr. Farid does not deny the answers he gave. He had stated he is the Manager and added that his work entailed inspection of construction sites.

From the very start, the management of the Starbucks company has been considerate about providing the customers with not only the best coffee but also one of the best and ultimate experiences. The focus of the company has always been providing customers with the best experience and high-quality service along with high-quality products.

The author of this current paper will be written using all the secondary data that are available as resources. The secondary data in the paper will include; online articles, research papers, and books and the information gathered will be used to make recommendations according to the analysis and findings.

Current essay mostly focuses on the examination and the analysis of the production process of a well-known firm: the Volkswagen Group. The processes employed in the Group’s production unit in Forest, Brussels are reviewed and evaluated emphasizing on the effectiveness of this unit’s quality and cost management.

The information is normally important because it ensures that marketing opportunities, as well as problems, are identified both by the consumer and the marketer. Information can be used to assess marketing actions that can be beneficial to the organization and to monitor marketing performance. Information can be important in decision-making.

Consumers seek a range of products and services in their daily buying behaviour that has been recognised in this present trend. With this concern, the modern organisations are highly focusing towards keeping in line with the buyer’s decisions with regard to their preferable and desirable tastes and demographic conditions.

In the essay, we are introduced to easyJet, which maintains over 600 different routes with presence in over 30 countries, utilising a fleet of 200 aircraft that serves 55 million passengers annuall (easyJet 2012). The business strategy and its analysis is being discussed throughout the whole essay.

Generally speaking, flashcards have a lot of different formats, however, the basic definition of flashcards is a set of cards that bear questions, vocabulary terms and words, and even mathematical formulas to assist students in memorizing and understanding terminologies and curriculum-based learning.

This is a marketing plan for Proctor & Gamble (P&G) Company for the launch of its latest and new product the “InsecKill’ insecticide in the UK market. The company considers it important to first identify a cost-effective and functional planning process before launching the new product in the UK market.

Jones Blair Company is a privately held corporation reported to produce and market architectural paint under the Jones•Blair brand name. Given that the industry and architectural paint coating sector is in the maturity stage, coupled with a sluggish growth in sales, the need for continued research and development efforts and required compliance.

Banks and financial institutions have been the institutions that have been impacted most significantly by the global economic recession. The economic recession saw the fall of financial giants like Lehman brother and Bear Sterns. The impact of the crisis was so served that governments across the world had to introduce financial bailout packages to prevent business organizations from being declared bankrupt.

Each vehicle offers different features and each vehicle type is differentiated on the basis of its features. BMW have several competitors in the market but the main dilemma is that for every range of vehicles offered by BMW, there is a different competitor in every series.

Basically, it translates the theoretical system into logical structures that allow a developer to get an insight into the internal working of the system (Malcom & Skidmore, 2003). The represented logical structures abstract the inputs, outputs and data flow in the system. In other words, the process and representations in the system are models.

University Convineince Store The following paper includes the description of the targeted market and customer profile which will be targeted for opening a new convenience store in the university of New Brunswick Saint John campus. The following paper includes the evaluation of the expected market place and the targeted customer base which the business will target mainly.

It is inevitable for businesses that want to increase their margins to shift their focus from the norms and beef up the perceived needs and wants of their customers. In addition to businesses understanding their target markets, they have to define the means of delivering desired satisfaction to their customers and perform it better than other competitors.

However, some of them have not successfully implemented programs based on various obstacles such as the inability to define social media goals. The author's company is already practicing social media marketing and some activities have been partly successful. However, the fans and followers are not acting according to the company’s expectations.

Black Rock Inc. is rated as the largest investment organization with international status. The organization was founded in 1988, and it has grown in clients, size, and employees ever since. The firm has helped many investors build diverse portfolios that have showed strong and consistent returns. The company has employed more than ten thousand professionals in 27 countries globally.

This is the second venture of its entrepreneurs, the first one being Dodgeball which was later acquired by Google. The application allows users to add their location when they are at a coffee shop, restaurant or any other location in order to keep the friends or others in the network about it.

I have chosen the food and beverage industry. I believe that companies in this industry face numerous challenges, for example, the stiff competition in the industry. Another key challenge is the ever-increasing regulatory requirement. Retailers demand high-quality and cheap products from the industry. 

United States Postal Service While the Postal Service is an independent federal agency and not a national corporation, this pricing strategy is meant for corporations that are funded by the government and aims at service delivery for public utility and not self-sustenance.

Photography has grabbed the attention of a number of people. Though photography was not too popular in past now the interests of people towards obtaining a wide variety of cameras have augmented manifold. This has resulted in an increase in the popularity of manufacturing companies such as Kodak and Fujifilm.

Despite the Company being a multi-sector business selling different ranges and types of products, it has been forced by market demand to concentrate more on electronic products. However, the company still has some share in selling clothing, footwear, and accessories that are shipped and marketed for different customers both locally and internationally.

From the definition alone, it could be deduced that PR undertakes functions that fulfill the goals of both the organization and those of the interests of society. Molis emphasized that the organizational functions of PR focus on “communicating openly (which) can increase employee engagement and shareholder satisfaction by uniting the organization in pursuit of collective goals through a shared identity” .

For the purpose of this discussion, the marketing unit will involve ways of identifying and meeting human needs (Kotler & Keller, 2006). The strategies used and the approach employed will be evaluated. As per the case study, the firm is losing its profitability and faring really poorly against its competitors. The customer retention rate is poor and the service is very inadequate.

According to the report merger and acquisition has become a popular facet in the automobile industry that has created huge opportunities for the automobile companies via creation of new technology and innovative models. The technology platform of Fiat is huge, which can be used in bringing more innovative products.

Marketing is an important business task that involves the establishment of the consumers’ needs, determination of the target markets, and identifying the products and services that are fit for these markets (Armstrong and Kotler 3). Additionally, it entails the promotion of products and services within markets.

The conclusion from this study states that the Chinese appear to be witnessing great difference from the Americans in their cultural values and market and commercial systems predominantly in respect of power development, individuality, uncertainty avoidance and LTO. Somehow, they are fast chasing the Americans in the race of hitting the tremendous economic targets.

There are many management theories on how to attract, motivate and retain employees but the most common approach is the contemporary school of thought which implies that there is no one method by a combination based on various circumstances. Therefore for an organization to lay down the most effective management strategy that would maximize their workforce they need to understand their workforce in regards to their attitudes, satisfaction, commitment levels, intention to stay and the environmental perspectives around the place of employment.

Netflix is essentially the global internet television network industry leader and offers a subscription to all its interested customers across the globe. Netflix’s Earnings per share have been recorded at 46.6% which is almost twice the industry average. The company has managed to establish a consumer base of an estimated over 40 million users in addition to creating huge brand recognition.

Different elements of communication mix can be classified as Digital Marketing, Sales Promotion, Public relations, and Advertising (Fontenot, n.d.). Advertising means promoting a brand through television or billboards, posters, banners, etc. This type of promotion helps to communicate the benefits of a particular product and has mass appeal.

Generally, the brand has suffered a considerable loss of market share in some of its products. The analysis below evaluates the current positioning of Badedas in the Italian market. The graph indicates that Badedas’ market share has been declining steadily in the overall market of body and shower products.

The author of the case study mentions how the store of Ikea Shanghai looks very similar to the stores that this company has in other countries and cultures. It is not until one pays close attention to detail, that one can realize the true differences there are in the Ikea store in China and in other countries.