Marketing Essays

In the current competitive environment, every business is aiming at attaining a higher competitive advantage. Segmentation and targeting are important in the achievement of this. One of the advantages of segmentation is that it enhances the levels to which a business matches its products with customer needs. Segmentation is also key in brand positioning and enabling a business to maximize its profitability.

As a result of the company’s objective of growing and increasing the market share, Teejays is looking forward to expanding internationally. Being a global firm is the best available option to get greater visibility. It will also help to enhance the brand value of the company. The best international market for the company to expand is explained in the later parts of this report.

Anthony Menswear uses business-to-consumer marketing through several activities such as internet marketing, advertising, and public relations and maintaining brand reputation. Since the initiation phase, Anthony Menswear has maintained a good status in the apparel business by providing a range of quality products at affordable rates.

Apple is one of the most valuable brands, which deals with consumer electronics products. It is a “publicly traded corporation” which is listed in NASDAQ. The company was initiated by Steve Jobs and Steve Wozniak in the year 1976. The company is reputed for developing innovative products such as computers and software applications among others. 

McDonalds, the international leader in the chain of fast food restaurants has progressed by leaps and bounds ever since it was established in 1940. With array of products ranging from burgers to soft drinks, McDonalds continues to attract people of all ages and backgrounds from all over the world.

The market for the frozen pizzas have categorized into 4 categories like the regular pizza (e.g. the Tombstone brand), premium pizza (e.g. DiGiorno, commanding a higher price due to the quantity and quality of ingredients and “eating experience”), gourmet pizza (e.g. Wolfgang Puck’s specialty toppings pizzas), and the less expensive “fill-‘em-up” brands (e.g. private label).

A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.

A turbo charger enhances the engine’s horsepower. It increases the power of output of an engine while surviving extreme conditions Turbo chargers are designed for 4, 3, and 2 cylinder engines with about 100 kilowatt power (Karim, Nice.n.d.) Target market At present, there are many manufacturers of turbo chargers in the world.

People is a weekly magazine designed for women, with ages ranging eighteen years old to early thirties. Their audiences tend to be college-educated and have middle-class status. The advertisements are geared toward the middle-class, who usually spends a great deal of money on personal care and hygiene products

The hybrid car can also be marketed through some motor shows. Many people normally attend motor shows. These people are always interested in the new cars that are in the current market. Therefore, the manufacturer of the car should ensure that his or her model is featured during the motor show. Digital marketing can also be used to advertise this hybrid car.

The multi-perspective approach proves instrumental in conducting an objective analysis within the structures of any given organization. This practice could find intensive application within the social, political and even economic sectors of society. Multi-perspective analysis approach utilizes aspects of various theoretical constructs in evaluating the key elements of an organization.

H&M is a model that could be benchmarked for effective service quality, understanding what drives its target consumers’ purchasing behaviors, and establishing the internal and external systems necessary to attain cost controls to provide low-cost products. Where H&M excels is in supply strategy and promotion that is currently not being imitated by the company’s two largest retailer rivals.

The research methodology adopted for studying the attitudes of Chinese students to two different brands such as NIKE and PEAK has been discussed below. The research has been carried out with a mix of primary and secondary research in order to collect actual data from the field as well as validating the responses with the help of the information obtained from the secondary sources.

In this context, it is observed that Cameron International plans to penetrate further into the markets of Myanmar. The company already has a minor presence in the markets of Myanmar and plans to expand further through effective marketing strategies. There are various institutional and risk factors that would pose a problem.

Consumer perception can be affected by a number of variables defining the nature of the stimulus. Nature can include any variable such as unique color, huge or very small size, odd placement, or prime placement of a print advertisement. Anything that makes a stimulus eye-catching or attention-seeking affects a consumer’s selection of elements for perception.

This research tells that sports and games serve as a dominant feature of every society of the world. It is partly due to the very fact that it not only provides leisure and recreational opportunities to the individuals belonging to different classes, communities, statuses and both the genders but also turns out to be highly productive and beneficial ones for their health and fitness at large.

Four types of competitions can prevail in a market perfect, monopolistic, oligopolistic, and monopolistic (O.C. Ferrell & Hartline, 2008). The market in this particular place should be analyzed thoroughly to determine what type of competition prevails here and a promotional strategy suitable to tackle the same should be formed.

Fortunate Foods is an SME with a business model designed to revolutionize the food procurement and consumption processes. In today’s hypermarkets and supermarkets, diversity of product offerings that range from frozen foods to non-perishables conflict operational models, especially as it pertains to procurement.

The value proposition for the company is to convert dreamers into customers for the company and then holding onto these customers. The work is to realize the dreamers and target them efficiently. The top bracket executives of the company have realized this and used the consumer sentiments to the company’s advantage.

Even job orders are being posted online by various companies. While other advertisers tend to spend millions of dollars on television networks, newspapers or magazines, and radio advertisement, there are some advertisers that would rather invest their money with online advertising

Brand equity is considered as the ‘added value’ which is related to a product in the mindsets and activities of consumers. There are various approaches through which the additional value can be formed for a brand. In the same way, there are several ways that the value of a brand can be exploited for the beneficial purpose of the organization (Keller, 2005).

In this regard, several elements related to functionality are articulated. The introduction also details the substantial economic impact that is occurring within the realm of online advertising, as close to 200 billion dollars are estimated to be spent in the 2007-2011 market period.

McDonald's has many strengths and virtues that have helped the company become an extremely successful fast food restaurant chain. McDonald’s is McDonald’s has been able to capitalize on the international market better than any other competitor in the industry. McDonald's has 17,236 international stores in 118 countries.

Its principles are still at work and very much applicable today. Theodore Levitt, in this important piece, argued that organizations must look to the future and never be complacent about their products because it is a constant threat of obsolescence. This point is valid for several reasons and the most important of which is change.

This business plan has been made after making comprehensive research and evaluating a variety of issues concerning the fast food restaurant industry in Minnesota in the city of Cottage Grove. The main purpose and scope of this plan are to provide particular information about the industry and to highlight the critical areas for the successful launching of a new fast food restaurant in Minnesota.

This process involves differentiating a product from both competitors and other offerings by the same company. Edward Chamberlain proposed the concept in the year 1933. Product differentiation aims to showcase the differences inherent between products. It makes products more attractive via contrasting unique qualities with competing products.

The conception of ‘consumer behavior is often defined as a multidimensional procedure of consumer decision making which involves various elements ranging from socio-economic attributes to psychological factors such as customer perceptions (Bukenya & et. al., 2007). Notably, customer perceptions are regarded to be the most influential element to drive the ultimate purchase decisions of a customer.

Expatriates, being those who are not resident in their own country, need a lot of flexibility concerning the transfer of money between accounts held in their home country and wherever they may be staying currently. Besides a change in the living structure and the need for other costs previously absent, ex-pats need to settle down in the new country all with the money they have in their home accounts.

The Marketing concept is significantly important for the companies today to sustain the intense competition (Boone, 2012). The company already has a competitive edge. It has a cost advantage and it also sells its services to the high value markets. British Gas has sustained the markets very competitively.

In this report, the best marketing mix tool would be selected for Maryland General Hospital with respect to the health care market of Baltimore. The pricing strategies will be discussed in this report for finding out the best pricing strategy practiced in that market and most effective for this specific organization.

In sales terms, a prospect is a potential client, customer or purchaser. Prospecting in sales is searching for potential customers who are new and competent. This is the first stage in a sales pitch. The sales representative from the selling organization will find the most competent and suitable lead of clients. From this lead, those clients having appropriate resources, compatibility and need for the product or services will be approached.

In conclusion, marketing is a very important tool in business. Marketing helps in making the business known to people and the products that the business has to offer. Marketing is particularly important for interior designers since it makes known the works of the designers with regard to style and creativity.

The paper dwells upon the ''friendly'' acquisition of one company by another. If it is applied with the full knowledge and consent of the target company's board of directors. Generally speaking, a friendly takeover requires the approval of shareholders, in addition to the board of directors, but, in this case, shareholders tend to follow the board's lead.

WestJet Airlines Ltd. WestJet is an airlines company created during 1996 aimed at rendering the best class of flight service to its consumers at economic rates where the people can book vacations, hotels and car rentals online and at the same time earn facilities like travel insurance.

Aldus Corporation’s manager introduced a proposal aimed at developing an efficient and effective way to cater to the requirements of their client base. Despite all the challenges that were experienced in the face of such an approach, especially as concerned the company’s future direction, Aldus Corporation should consider the proposal to enhance the corporation’s competitive stature.

The company is presently headquartered in Hangzhou, China. The primary business of the company is to facilitate online selling and buying from anywhere in the world. Also for the B2B segment, it connects organizations with manufacturers and suppliers all over the world. It employs around 24,000 people and has operations in 70 countries.

As stated from the very beginning of operations, ‘quality, not quantity,’ (Emirates Global, 2012) has always been its motto in providing exceptional service, whether it be on how to purchase tickets to flying onboard in spacious seating arrangements, friendly crews, entertainment, and meals served.

This research tells that the principle of reciprocity is just proper to make an effort to repay in kind what other people have given us. Based on this context, the principle of reciprocity is all about repaying another person for something that they have provided for you in the past. This kind of future repayment obligation can be in the form of favor, invitation, or gifts among others.

The first part of the report will give an analysis of two main product attributes of McDonald's. A product positioning map will be used to analyze the strategic position of the brand in terms of the competitors. The next part of the report will give an analysis of the major branding strategies adopted by

The organization was introduced in 1930 with the mission to serve international customers with canned and bottled juice majorly focusing on cranberry and grapefruit. The first product of Ocean Spray was launched in North America’s market as jellied cranberry sauce along with the cocktails of cranberry juice, one of the top favorite beverages in the US.

Since its establishment, Starbucks has maintained a unique style of serving its customers with premium quality coffee and related products. Within a very short time period, it has acquired a huge number of retail outlets internationally which clearly reflect the superior performance and successful marketing activities of the company.

2013 consuming fashion. The generation Y population is a group of individuals born in the late 1970s and the early 1980s. This generation precedes the generation X and has distinctive features owing to the fundamental technological developments of the time around the origin of the term.

Recruiting and managing people in a firm may not be an easy task especially when in control of a large number of employees (Price, 2007:21). This makes it complex to supervise all the work that is done by every worker. However, with well-structured supervisory avenues, it is easy to control these workers in any working environment.

Individual Media Appraisal Report 1. Introduction Romans introduced the British taste buds to wine around two thousand years ago. Wine has become an elegant addition to special events for the English Community. UK alone allows wine lovers to choose from four hundred different wine producers (English Wine Week, 2013).

Volkswagen employed a radical ad campaign to sell Beetle to the U.S market. The reason for this aggressive strategy was that World War II had recently taken place and this model had been built in Germany which could easily account for its failure in the U.S. The "think the small" campaign was launched to counter this and to differentiate the product from competitors who were selling larger cars.

For this reason, it has continued to exist in the market but the management has to formulate some strategies that will enhance the company’s productivity and have a competitive advantage over established competitors. This will ensure that the company’s management will address the different areas of weakness to ensure that it has secured a strong customer-base and ensure it can reach out to as many clients as possible (Niven, 2010).

The report discusses the MSCC loss exposures and political risks regarding the operations of business and finance. Furthermore the report discourses on the working of the firm outside the United States in some other country. Then the debate of the risk exposure and how to cater or retain the aroused risks are presented in detail.

Direct distributive method may take on different elements such as cold calling, direct-mail calling, door-to-door calling and telephone selling. Nevertheless, with advancements having been made both in the field of information technology (IT) and business, other forms of direct marketing such as direct radio selling, telemarketing, online computer shopping and TV and magazine selling have also come into being.

In the past, various people, presumably users of conventional cigarettes have been documented filing lawsuits due to health problems that they associate directly with the consumption of tobacco from capable companies such as British American Tobacco (BAT) (Centers For Disease Control And Prevention a, 19).

Changes in marketing are now based on global representations that are taking place outside of normal activities. The marketing is based on associations with not only basic needs for brick and mortar businesses but have expanded to technology and the use of the Internet for marketing.