Marketing Essays

The article takes a deeper look at the way in which Guanxi influences the way in which trust works in Chinese business markets. It also shows how culture of china has also resulted in a strong perception of Guanxi. The main argument is to prove how guanxi operates at many different levels in a business environment with regard to trust.

This paper will aim on generating an in-depth view about the role of ICT in the private hospitals of UK. While using ICT there are several aspects which are considered by the hospitals such as accountability, branding, customer service, privacy, communication, and revenue among others. This research will also emphasise on the current trends and activities of hospitals in ICT along with the capability to increase the service efficiency of hospitals.

The study concludes the materialism and consumerism should not be promoted through advertisements directed at tweens. The appropriate marketing technique should contain relevant and important information about the product, its benefits and the potential adverse impact. Recommendations for further studies were made and limitations highlighted.

The researcher deals with the manufacturing company Fisher & Paykel New Zealand which supplies its dishwasher and washing machine in Australia. Fisher & Paykel Appliances manufactures designs and markets innovative household appliances which are developed to provide technology, user friendly, design and environmental awareness.

Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.

Table of Contents Introduction 3 Internal and External Environment of ‘Just Us’ 4 External Analysis at ‘Just Us’ 4 Internal Analysis 7 Ethical Issues Raised in Case 8 Significance of Product Life Cycle (PLC) 8 Problems Associated With Deleting a Product 12

The success of Gillette in the razor market has continued over the years. After continuing with the dominance in the market for several years the market of Gillette started taking a dip as Wilkinson Sword Schick emerged. In view of the competition from Schick, Gillette adopted the strategy of innovation and introduced a wide range of products in the market including some products in the wet shaving market which proved significant in re capturing their market share.

The conclusion from this review states that the scandal has highlighted the shortcoming of Japan’s Corporate Law. It is being considered that external directors be appointed in companies to avoid such scandals although the three external directors of Olympus did not do anything to prevent the scandal.

The healthcare industry has been witnessing enormous challenges as consumer demands have changed. Low returns with increasing healthcare inflation pose a distinct challenge to healthcare organizations.

Business environment in the present date is characterised by cut throat competition among the market players that are engaged in attaching strategies like predatory pricing and ambush marketing to attack competitors.

“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.

The report has helped to identify that Head and Shoulders is still a leading brand in the anti-dandruff shampoo segment. It is of the most successful brands that undertake localization while maintaining a commonly standardized product composition. The most successful marketing mix decision of the company is the product itself.

The paper tells that initially criticized for its sacrifice of quality to pursue a low-price strategy, TalkTalk Plc has since then implemented a number of strategic reforms. As a result, for the year 2011, BT has been named the most improved with a jump of two points, while TalkTalk is “the only telecoms provider to show a significant decrease in satisfaction”

It has appointed several researchers who conduct research related to each country regarding the demographics, psychographic, and behavioral basis in order to attract related products and features for them. Qualitative and quantitative, research methods can benefit facebook as the available opportunities for Facebook are unlimited.

According to the research the four available alternatives present different angles of ethical consideration for the CCA. The best alternative would be to venture into the electronic monitoring business, as all stakeholders in the issue will benefit. CCA should focus on developing an electronic monitoring system and advocate for lenient charges for offenders like parole and house arrest.

In the last few years there has been immense growth in the automobile industry in China around 15% which when compared to world’s growth rate of 1.5% is significantly high. China is a very competitive market in the automobile industry with almost all the world’s leading automobile brands operating in the country.

Tesla Motors, based in California, uses only direct channel distribution to market its products to its consumers, who are limited to a selected group of firms and individuals due to the nature and cost of these products.

The paper begins by examining Luxottica's general international strategy. It views some of the core elements that marked the growth and establishment of the company's worldwide presence. It goes on to examine the specific marketing strategy employed. This will view certain aspects of marketing in general terms.

The project begins with the analysis of the background to the study which describes the origin of the idea of the new venture. This is followed by analysis of the bakery and confectionary products market in Bulgaria. It reflects the availability of a niche segment of the market comprising of the high income groups in society which the company would like to target for its high quality products.

With the continued elevation of completion within the current global marketplace because of globalization, the introduction of new products has turned out to be a highly risky venture. One factor facilitating such high levels of risk is the implausible high cost of creating brands for products (new products), which can exceed 100 million dollars in some cases.

This paper sought to analyse the Chinese consumer behaviour related to the consumption of international brands. This paper further emphasises on the study of Chinese culture and its impact on the consumers’ preferences. China as a growing economy is seen as the prospect for the foreign brands to explore the country.

With this objective the paper considered various internal as well as external factors to examine the effect of change in the particular companies in terms of the reason for change, change management process and problems as well as successes related to change.

This research is the best example of comparison of marketing products and services to businesses rather than consumers. The researcher will contrast international marketing with domestic marketing. This study looks into development of products to sustain competitive advantage and distribution system to provide customer convenience.

The aim of this study is to identify specific opportunities and mechanisms to develop or re-launch products for the healthy eating market through a sound theoretical framework. The framework identifies a research direction that highlights some basic dimensions that form up a testable hypothesis.

The discussion will aim to investigate the impact of TV advertising, specifically upon those consumers above the age of 50 within the United Kingdom. This study would evaluate the extent to which TV advertising influences their purchasing behaviour. In this regard, as a means of successfully facilitating this aim, three objectives have been identified as a result.

This write up is an analytical paper focusing on the Blackberry ss one of the giants of the industry especially in UK where it was declared to be UK’s no. 1 smartphone, despite of the recent troubles faced by the product’s managers Blackberry was still able to hit 8.5 million UK subscribers averaging a market share of 27.7 per cent.

This study looks into Chiang Rai province in Thailand, a renowned tourist destination for foreign tourists as it is having cool, thick forest, elephant camps, majestic waterfalls and hill-tribe villages. Chiang Rai is making its best efforts to attract more female and family tourists, so that image of Thailand as a sex destination is attenuated by the image of Chiang Rai’s scenic and cultural attractions.

The research focuses on two data collection methods. First, the researcher uses secondary resources. The resources include reference books. The secondary research data complement the primary research data needed to resolve the problem How does the relative distance traveled by food products impact the price of those food products?

The research study concluded that social media marketing is highly important for the organizations. Almost every other organization is integrating social media marketing with the Integrated Marketing Communication (IMC) strategies. Different organizations have been able to reap several advantages and benefits on the basis of well thought and well formulated social media marketing strategies.

According to the research findings the education sector is on the path to adopting digital modes of teaching and learning, as printed books give way to their electronic counterparts. The program is feasible in the short run, but the sector needs to iron out some few issues to ensure it works for the long run too.

According to the research findings Coca Cola Enterprises Limited is the world’s largest bottler and distributor of soft drinks. The company can achieve success by launching Lucozade brand in Chile and emphasizing on marketing strategies which aim at enhancing the customer experience. The promotional efforts should address the health benefits of drinking Lucozade.

Research findings conclude that high quality conscious buyers will always opt for best quality commodities. Consumers are said to purchase products which are heavily advertised, of popular brands and only shop at the selected shops or stalls. These individuals are said to have the perception that the price of a product is directly proportional to its quality, thus the higher the price the better quality.

The purpose of this paper is to evaluate and present IMC plan on Geico insurance company. The research will start with the organization background of the company; analysis of promotional program situation; analysis of communication process; budget determination; IMC program; tactics & integration.

The author of the paper has concluded that the own label food products have been able to generate positive brand image in the market and customers are giving preference to this own label foods. Also, the researcher study concluded that the own label food products are gaining rapid popularity and there is growing perception among the consumers that these products are of high quality.

According to the paper the changes contribute to the favorable financial pictures of Coca Cola. There are some similarities and differences between the production processes of the Coca Cola America bottling plants and the Coca Cola Mexico bottling plants. Indeed, Coca Cola’s strategic marketing and management processes add to the company’s firmly embedded financial leadership in the non-alcoholic beverage market segment.

This paper presents brief report on the Strategic Marketing of Apple Inc. and gives detailed analysis of both the internal as well as external environments. The SWOT analysis of the company has been performed to find the internal and the external environmental situation of the company and Apple's Impact on Business.

This research is being carried out to evaluate and present Mango’s supply chain; impact of trade regulations: Mango and FDI. In the report, the researcher has discussed about the Mango strategy in United States and entry barriers in US market; Mango’s entry into the Asian markets; prospects for Mango in retail in India and factors effecting Mango’s performance in India.

Strategic Marketing Plan Resuming Tourism in Swat Valley (Pakistan) [Student Name] [Course Title] [Instructor Name] [Date] Executive Summary This report presents a marketing plan aimed at resuming tourism in the valley of Swat located in Pakistan. The valley of Swat remained under the control of terrorist organizations until the military operation was carried out.

Ethical choices are not always in black and white; there are the choices in gray area that need a bit of cognitive thinking in understanding them. Telling the whole truth in the advertisements is not right but to partially cover up just the part of the truth.

The major weaknesses of this study are concentrated on the nature of its sample and research methodology. Still, the researcher hopes that this study will somehow contribute to the existing knowledge about women’s attitudes towards online shopping. This paper will help marketers and advertising agencies create more productive and beneficial online marketing techniques, approaches, and campaigns.

In the essay one could deduce the relationship between culture and the agency. Fashion has been a thing of the past and still tries to be a part of human beings. In the attempt, to constantly remain in the market and maintain or increase their consumers, the fashion industry constantly has done a lot of things

Internationalisation is the demand of the time, but, why does organisations needs to go global? What are the benefits? Is it only to spread its business in other parts of the world? Such questions should strike every organisation before they plan to go international with their business.

The study summarizes that the people in United Kingdom are quite conscious about the different brands of coffee available in the market and tends to demand the best product that would meet their tastes and hygienic needs. Further it also reflects that the consumers though being conscious of the different brands are also frugal in nature.

According to the research findings international business diversifications are very important for any country’s micro and macroeconomic level. It will help to maintain the equilibrium state of balance of trade in macro level and to get achievement in economies of scale in micro level. That is why organizations have been increasingly trying to extend their operations into international markets.

This case study makes an attempt to determine give an overview of the UK market, by identifying specific areas of market growth that might provide John Foster Ltd which is global manufacturer of sugar with a viable opportunity. In addition, the study will identify those consumer segments that are driving this growth.

The major objective of this report is to plan the product promotion using various promotional tools and techniques, such as the Marketing Mix and the 3Bs Framework, for the Spring Collection 2012 of Swarovski in a sustainable manner. The plan will focus on implementing shareholders and stakeholders analysis to justify the strategic actions beneficial for the promotion of Swarovski.

The choice of state farm insurance has been propelled by the better ranking and the immense interests that investors have on the insurance segment of the economy. Any economic sector that fails to develop robust insurance firms and businesses are bound to record losses that arise due to the uncertain nature of operations.

Business operations can be defined as the function which plans and estimates the day-to-day activities within an organization. Operations refer to the most important functions in an organization, as it manages all the activities in the organization. Ideally, business operations ensure the following factors.

The focus in this paper is on APPLET-I, a computer training service business located at Cochin. Computer training services, as shown in the plan, “have an excellent profitability level and growth rate. The competitive edge along with new training techniques puts APPLET-i in the forefront of training services.

This study looks into Coca Cola, the largest beverage company in the world which has originated in United States, was outstandingly recognized to be the best brand not only in United States but in the entire 2010 global market. In fact, the brand Coca Cola had maintained its number one spot as the top global brand of 2011.