The paper "Sponsorships in Sports Marketing" is a perfect example of a Management Case Study. The target market involves international sports companies that are capable of providing sponsorship to the organization for the purposes of ensuring that it is able to meet its goals and objectives. The brands of the sponsors will be advertised through the jersey and other properties of the club. The advertisements of the company will also feature the products of the sponsor. This will be useful in ensuring that the sponsor is able gain popularity among the members of the public.
The target market will benefit from its sponsorship deals with the organization. Since the company requires huge financial support, the sponsor must be capable of providing adequate financial support to the club. A good relationship has to be maintained with a sponsor in order for the deal to be successful (Athanasopoulou & Sarli, 2015). The target market has to have its operations around the Asia Pacific Region. This is for the purposes of ensuring that the organization is also able to benefit from the deal. The sponsors should also be in a position to develop the women sportswear.
This is due to the nature of the club and its league. The market is also full of other sponsors who are responsible for the sponsoring other clubs in the league. This includes the international as well as the local companies. Most of the clubs usually sign sponsorship deals worth millions of dollars. The sponsorship deals are beneficial to both the companies as well as the clubs. Companies such as Adidas are actively involved in sponsoring some clubs in the industry. The sports property of the club is a strategic fit with the sponsor in various ways.
The sponsor is a sportswear company. The label of Nike will appear in the property of the club including the training ground and hence playing an important role in ensuring that the brand image of the sponsor is improved. The sponsor will also benefit in terms of marketing its products as some of it will be used by the club. The popularity of the sponsor will also be increased among the fans of the club as well as the other sports fun.
The sponsor will be able to gain popularity in the sports field in the country which is one of its main objectives. Most of the sponsors usually benefit from their deals with the clubs at their popularity is increased among the spectators and hence increasing its sales (Shank & Lyberger, 2014). The sponsor will also be able to receive some customized packages which will increase its popularity among the spectators. The sponsor will be able to receive the naming rights for the training ground of the club.
The signage rights will also enable the company to be more popular as it will impact positively on the creation of awareness about the sponsor. The tickets of the club will also have the label of the sponsor which will play an essential role in ensuring that the popularity of the sponsor among the spectators is increased. The products of the sponsor will experience an increase in sales due to the customized packages. The needs of the sponsor are to build its brand image and increase sales for its products.
This plays an important role in increasing the revenue of the sponsors. The sponsors also need to build a positive image among the customer base. In this case, the customer base is the funs and the sports fraternity. A new customer base for the sponsors is important in ensuring that the sales are increased. The sponsor also requires a platform that it can use for advertising its products (Turley, et al, 2015). The club, therefore, provides a perfect platform for the sponsor to advertise its products among the customers.
Due to the high number of fans who are associated with the club, the sponsor will be able to increase its sales. The popularity of the sponsor will also increase as most of the soccer fans will be able to notice the brand of the sponsor. This is also considering that the club has to play in different areas with other clubs. This sponsorship deal is therefore important in ensuring that the needs of the sponsors are met. The club will also benefit from the sponsorship deal.
The club will be able to obtain financial and material support from the sponsors. The financial support from the sponsors will enable the club to carry out different functions without facing financial challenges. The sponsors as well as the club, therefore, benefit in the long run which makes the situation a win-win situation for both parties. The marketing plan of the club will involve presenting the club in a positive way to the sponsors. This is important in ensuring that the club is able to present a good image to the sponsors.
The plan will also indicate some of the strengths of the club and why the sponsors should invest in it. Most of the sponsors are usually interested in understanding what the club can offer in return for the sponsorship (Meenaghan, 2013). The mission and vision of the club are to emerge the best club in the league. The table below is the SWOT analysis of the club which will be used to convince the sponsors. The political environment in Australia is stable and the sponsor is not likely to face any political uncertainties. The laws and regulations in Australia that govern the sports industry are quite friendly and it promotes the sponsorship of the clubs (Hajkowicz, et al, 2013).
The club is law-abiding and the sponsor is not likely to face any legal problems by associating with the club. Australia enjoys a stable economy that supports the growth and development of the sports industry. The stable economy enables more spectators to purchase tickets to watch the game (Greenhalgh & Greenwell, 2013). The products of the sponsor can also be purchased by the spectators.
The sponsorship deal will, therefore, be successful under the prevailing economic conditions. Soccer is a social event and most Australians like spending weekends watching soccer. As a result of this, the club has been able to gather a lot of support from the spectators. Most of the spectators are loyal to be club due to its ability to entertain them through its matches. This is likely to have positive impacts on the sponsors. Technology is one of the important concepts that is being used by the club for the purposes of improving the efficiency of its operations.
Technology is used for the collection of tickets and monitoring the transactions of the club. The sponsorship manager is will have access to various inventories that will be useful in ensuring that the sponsor is able to meet their goals and objectives. The sponsorship manager will be provided access to the training ground and carry out their branding process at the training grounds. This will be useful in terms of creating awareness among the members of the public with regard to the products of the sponsor.
The sponsorship manager will also be provided with the naming rights and will be able to name training ground under its brand name. This will be an important intellectual right that will impact positively on the ability of the brand image of the sponsor. The sponsorship manager will also be provided with access to the properties of the club including its records. This is for the purposes of ensuring that the amount provided by the sponsor is not wasted or mismanaged. The relationship between the sponsors and the club has to b.
e good at all times in order to ensure that the deal is successful. The sponsorship manager will also be provided with an opportunity to express any concern with regard to the packages that have been offered. The success of the sponsorship deal is dependent o the nature of the packages that are offered (Biscaia, et al, 2013). This is considering that the packages should meet the needs of the sponsors. The club also has to meet its goals and objectives and benefit from the packages offered to the sponsor.