Making Purchase Decisions about Banking Service - Case Study Example

(2011) note that there are varied theories that have been generated about the decision-making process consumers go through when they buy products and services, which can assist marketers to successfully develop and market goods and services.... Since consumers form an integral part in the success of organizations, understanding their needs and more significantly establishing the processes they undergo while making the decisions on whether to buy or not to buy is crucial (Jullisson, et al....

Putting mobile banking service at the center of this discussion makes it possible to outline the main processes of decision making, the internal factors influencing it and the relevant theories.... In this case, a mobile banking service consumer has the need for managing their funds easily and appropriately irrespective of their location.... For the financial banking services, the consumer of this service would want to know how to personalize the system of banking, operation of mobile banking service, its advantages and costs, amongst others....

… The paper "External Effects of Consumer Decision Making Process: Mobile banking service" is an outstanding example of marketing coursework.... The paper "External Effects of Consumer Decision Making Process: Mobile banking service" is an outstanding example of marketing coursework.... Therefore, the key goal of this paper is to try and establish the external fundamental factors that inhibit the manner through which consumers make decisions to either purchase mobile banking service or not to purchase at all....

After consumers have identified their needs, they proceed to collect information that ultimately helps them to evaluate the alternatives and finally make a purchase decision (Bonein, 2006).... The characteristic that promotes these customers purchase decision will be looked at through the factors like culture, social, economic, business and family standpoints.... Consumer purchase decision 2.... … The paper " External Factors of Consumer Decision-making" is a good example of a literature review on marketing....

nbsp;The study of consumer behaviour has become advanced with researchers as well as marketers seeking to understand consumer motivations for product or service consumption.... nbsp;The study of consumer behaviour has become advanced with researchers as well as marketers seeking to understand consumer motivations for product or service consumption.... However, the most important factor is that consumers have to acquire information about a product/service so that they know it exists....

According to a paper posted on the Harvard Business Review issue of September 2004 titled “Customer-Centered Brand Management,” Companies should reinvent their marketing and brand management strategies that put the brands in the service of one larger goal; to increase customer equity.... In this paper, an example is given about the Japanese brand of Will which is owned by a consortium of three unrelated Companies, Toyota (dealers in automobiles), Panasonic (dealers in electronics) and Asahi (beer manufacturers)....

Based on the nature of the product or service, consumers experience varying levels of difficulty in making a purchase decision, which depends on prior knowledge and customer experience on the item of interest.... Based on the nature of the product or service, consumers experience varying levels of difficulty in making a purchase decision, which depends on prior knowledge and customer experience on the item of interest (Darley, 2010).... Customer's decision-making process requires a good recognition of the existing problem, search for information concerning the product or service, evaluation of alternative products or services, and the selection of suitable outlets for the purchase of the product or service (Pamela, 2012)....

y impressions about marketing are that marketing has to consider the quality and how a product satisfies the needs of consumers.... s a consumer, I tend to purchase products depending on the value and price that it is sold at.... Considering the value, the customer feedback on the review determines whether I can purchase the product or not, and if it satisfies my needs.... The company serves as a link between manufacturers and consumers by providing a purchase platform where customers can search and place orders which are then delivered to the various destinations as it suits the customers....