Consumer Decision-Making Process - Laundry Products - Case Study Example

There are a lot of factors influencing consumers through the decision-making process.... One of the present fundamental presumptions for the consumer behavior research is the fact, that people often buy products not because of their main function but for their subjectively perceived value (Stávková, Stejskal, and Toufarová, 2008).... … The paper “Factors Influencing consumer Behavior, Patterns of Demand and Purchase " is a motivating version of coursework on marketing....

He has employed two workers who help him in selling, arranging the products on the shelves and taking stocks.... He has employed two workers who help him in selling, arranging the products on the shelves and taking stocks.... The second phase was to do a background study on the company, find out the main activity of the company, the departments, products manufactured, target market, history of the company, shareholders and finally study on its human resources....

Consumer's decision-making process is made up of six basic steps: stimulus; problem awareness; information search; evaluation of alternatives; purchase; and post-purchase behavior.... In extended consumer decisions, a consumer will utilize all the steps in the decision-making process.... And in routine consumer decisions, a consumer will buy out of habit but he/she will skip the steps that are involved in the decision-making process.... Consumers will receive stimuli from the environment around them and the specifics of the marketing strategies that companies employ in selling their products....

The consumer decision-making process is explained in many theories as will be discussed in this essay and these theories can assist marketers to market their products.... The consumer decision-making process is a simple 5 step process as outlined by Olga (2012, p.... Every decision-making process should lead to a final choice.... Every decision-making process should lead to a final choice.... Consumer behaviour combines various elements such as psychology, sociology and others with the aim of understanding the decision-making process of consumers (Dittmer, 2008, p....

The business main services will be garment alterations, laundry and dry cleaning.... They do not find time to do their own laundry or clean household items.... … The paper "Sydney Dry Cleaner Services Marketing Plan " is a good example of a marketing case study....

Marketing Background of the company Ecostore is a New Zealand based organization that deals with household and body care products.... Some of the products which Ecostore deals with belong to kitchen use, laundry purpose, bathroom purpose, cleaning purpose and baby purpose.... Presently the organization manufactures over 100 products and all the products are safe under the environmental and sustainability standards....

The company performs diverse production bases including dish products, hair products, laundry products, baby products among many others.... Ecostore stands out as one of the leading manufacturers of products that are free from chemical substances.... These products result from the processing of organic raw materials which further develop eco-friendly commodities.... Ecostore stands out as one of the leading manufacturers of products that are free from chemical substances....

This makes it the responsibility of an actor in any decision-making process to consider all the bad and good consequences of an action before making a decision.... They begin engaging in work-related discussions and Knox talks to him about SFS and the products they offer.... After a series of meetings, Dale agrees to try the FleetNet demo and finally signs with SFS to apply Armadillo with the products.... Christopher Knox, one of the sales representatives of SFS decides to embrace a different approach with the objective of convincing Dale laundry to accept the company's product....