External Factors Influencing Consumer Decision Making Process - Pepsi Consumers - Case Study Example

… The paper “external factors influencing consumer decision-Making Process for Coke Consumers” is a meaningful example case study on marketing.... The paper “external factors influencing consumer decision-Making Process for Coke Consumers” is a meaningful example case study on marketing.... This paper seeks to examine the external factors influencing the purchasing behaviours displayed by coke consumers.... Therefore, the major external factors influencing purchasing decisions made by consumers of coke are the individual's reference group, family, culture and sub-culture....

… The paper "Coca Cola Brand - consumer decision making" is a great example of a marketing case study.... It analyses the influence of internal factors affecting consumer decision making with a close look at Coca Cola.... The paper "Coca Cola Brand - consumer decision making" is a great example of a marketing case study.... It analyses the influence of internal factors affecting consumer decision making with a close look at Coca Cola....

… The paper "Internal factors influencing consumer decision making process - Coca Cola Soft Drink" is a perfect example of a marketing case study.... The paper "Internal factors influencing consumer decision making process - Coca Cola Soft Drink" is a perfect example of a marketing case study.... Internal factors of perception, consumer imagery, attitudes and learning all play a role in the decision making process.... The decision making process is made up of five steps that the consumer must go through before making the final decision to purchase a product or service (Lantos 2010, p....

… The paper “Impact of External Factors on Consumer Decision-making process” is a dramatic example of the case study on marketing.... The paper “Impact of External Factors on Consumer Decision-making process” is a dramatic example of the case study on marketing.... It is also a basis for the consumer decision-making process.... This essay discusses the impact of different internal factors on the consumer decision-making process when purchasing a Pepsi Cola product....

Relevance of reference groups and their impact on customer decision making process A reference group in sociology means a group of people that we associate with them as a benchmark for decision making process.... 0) a reference group is an important external factor that has a direct impact on our daily decision making process.... As such, whatever these people do influence other people's decision making process including the products that they buy....

… The paper 'external factors influencing consumer decision-Making Process for Coke Consumers" is a good example of a management case study.... The paper 'external factors influencing consumer decision-Making Process for Coke Consumers" is a good example of a management case study.... It has, therefore, become imperative for organizations and marketers to understand the internal and external factors that influence purchasing decisions made by consumers....

… The paper 'Internal Factors and Their Influence on a Consumer's decision making process for Clothing Products" is an outstanding example of marketing coursework.... The paper 'Internal Factors and Their Influence on a Consumer's decision making process for Clothing Products" is an outstanding example of marketing coursework.... Research has it that buying decisions that involve lots of money and high risk are not only complex and difficult but also require that consumers adjust the decision making process circumspectly in order to arrive at the right decision (Sahaf, 2008)....

Tour firms seek to influence the decision of the tourist in the decision making process through some psychological inputs (Reisinger, 123).... A liquid detergent that is bio-degradable is an example of a product that may appeal to environmentally sensitive consumers.... Promotion is thus a valuable marketing input in getting consumers to choose your product (Baker and Hart, 55).... Promotion is a marketing input that Pay-Tv channels may use to influence consumers purchasing decisions....