Essays on Everyday Sunday - Marketing Survey Case Study

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The paper 'Everyday Sunday - Marketing Survey" is a good example of a marketing case study. Everyday Sunday is an all-natural relaxation and refreshing soda manufactured by Rockwell Beverages. The company is situated in Richmond, Victoria, Australia. It produces drinks, impulse lines, soft drinks, natural products, convenience and the latest product, Everyday Sunday. The company operates in the manufacturing industry of soft drinks. The company supplies the whole of Australia, South East Asia and New Zealand with its attractive and price-friendly products. The manufacturing industry constitutes 12% of Australia’ s Gross Domestic product after Mining and Agriculture.

The industry has declined from 30% in the last 40 years. Rockwell Beverage Company has invested in leadership, automation, time-honored focus and commitment to investment (Australia Food and Grocery Council 2010). The company supplies most of its products to major cities in Australia like Perth, Canberra and Sydney while others are exported to New Zealand and Asia. Objectives and Issue Analysis To establish the perceptions of consumers to the Everyday Sunday brand within Australia since it was introduced to the market 12 months ago. To evaluate the preferences of customers to each individual brand of Everyday Sunday product range in the last three months To assess the success factors making Everyday Sunday brand to win 15% market share within Australia in the one year To find out the best promotional and distribution avenues of Everyday Sunday within Australia each year Survey Analysis The respondents who were students provided the following line of responses.

About 35% of the respondents said that the initial impression about Everyday Sunday brands was ‘ refreshing’ while 55% said it was ‘ relaxing’ . 10% of the respondents termed it as ‘ exciting’ .

65% of the respondents strongly agreed that they wanted to try the brands while 55% said the brands looked different from the other soft drinks. According to Pearson Chi-Square on preferences, the results were; 19.263 Berry Bliss, 2.263 Citrus Crush while 0.640 Tropical Punch. 44% think of buying the brands regularly, 38% think the cans were attractive while 56% thought that the brands were relaxing. 40% would like the brands to be taken with breakfast while 55% would take it after playing sport.  

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