Essays on Globalization in Multinational Company - Samsung Case Study

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Generally speaking, the paper "Globalization in Multinational Company - Samsung " is a perfect example of a business case study. The current global population lives in an emerging market which implies that the world is in a paradigm shift from the basic need phase to a more consumption-oriented phase. The shift has created a business environment for more new consumers of products and services across the emerging market companies transforming the customers into wider consumption hubs for the emerging multinational companies. Globalization spearheads various opportunities and threats in both domestic and international companies, having the main agenda of improving and innovating their products for a competitive marketing position.

Based on emerging market countries, globalization tends to contribute towards rapid economic growth and development of the multinational countries, the capability of the organizations to support the expanding market-oriented economies, ability to embrace each phase of technological development while having a sizeable domestic demand base (Elikem 2014). Contrarily, globalization poses some threats to emerging market countries. Based on the literature, some of the challenges being experienced include difficulties in adapting to the cultural differences, continuous economic risks through the exchange rate, balancing the price and quality, inefficiency in industrial infrastructure, challenges in aligning to corporate social responsibility and difficulties in marketing segmentation among others (Bremmer 2014). Samsung Multinational Company is best known as an electronic company and the largest Korean business group.

As such, the company has managed to occupy 28% of the Korean market specializing in IT products, chemical industry and financial services (Seoul and New York 2015). This paper seeks to retrospect the opportunities and threats that are available for the Samsung Multinational company decision-marker.

Based on the findings, the paper will give the main lessons that international managers can learn in the interplay between the host and the home country in achieving the multinational company success.



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