The paper 'Managing Organisational Change - Parkway Nursing Care " is a good example of a management case study. Parkway Nursing Care is an organization with 220 facilities across the southwestern part of the United States of America. As the need for skilled nursing care increases, Parkway nursing care desires to be in a position to meet this growing demand and hence the need for continual expansion. According to the study conducted, it is evident that the culture of the organization is being eroded with the opportunity cost being more bed occupancy.
The number of patients has been steadily increasing placing more pressure on the caregivers. The current staffs are not properly motivated to work as professional caregivers and therefore take the job like any other. There is no flexibility in the working hours and stiff punishments (immediate firing) in case an employee takes an unexcused leave of absence. There is a breakdown in communication both among the nurses with respect to shifting changes and from the nurses to the management in regards to procedural proposals. Change management is a move towards the shifting or transitioning of individuals, groups and organizations from an existing state to an aspired future state. Change management can also be defined as the employment of fundamental structures and tools to direct any organizational transformation effort.
The goal of change management is to capitalize on an organization's benefits and play down the change impacts on staff and steer clear of distractions (Kotter, J. 2011). Change Management should start with an orderly analysis of the existing situation in order to establish the requirement for change and the potential to change. The goals, substance, and procedure for change should all be specified as part of a Change Management plan. Leadership and change management guru and professor at Harvard Business School, John Kotter, introduced an eight-step change process that laid out the steps that have to be taken in order to administer change effectively in his 1995 volume, "Leading Change. "
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