The paper "Opening the Organic Food Restaurant" is an outstanding example of a Business case study. In the past two decades, the organic food industry has experienced insurmountable growth. The annual sales of organic foods have rapidly gradually increased to nearly 20% since the year 1990. Notably, this growth is attributed to an increase in consumer confidence in these kinds of foods. Conventional food production methods are feared to pose various health risks and environmental damages, thus increasing inclination towards organic foods. The Organic Trade Association (OTA) reveals that natural and organic foods combined to cover a $20 billion business in the United States.
As such, these restaurants continue to get promoted and perform well in the hotel industry due to numerous supports from the health and environment-conscious consumers concerned with healthy eating and preservation and conservation of the environment. Ministries related to health, agriculture, and environment are increasingly supporting moves to encourage the consumption of organic foods with the aim of improving health statuses and environmental conditions. Consequently, the organic food business is currently considered to have numerous potentials in penetrating markets and attracting customer preferences as compared to other conventional foods businesses. Organic Food Market The term ‘ organic’ in most cases has been used in reference to vegetables and fruits.
Hardly has the term been to refer to beef, chicken, and other sources of proteins. However, with the preference for higher quality and healthier meat by consumers, there is a tendency to opt for organically-raised animals for the meat content. These animals are free of hormonal additions, antibiotics, other drugs, and Genetically Modified Foods (GMOs). Top hotel and restaurant chains such as Panera, Arby’ s, and Chipotle have made major changes to their foods with regards to considerations to organic diets.
Despite the relatively higher prices of the meals, the hotels have recorded improved and increased sales since the implementation of these changes. (Citation) points out that the demand for organic and natural foods and the well-documented trends of healthy living are significantly contributing to the nestling of a huge number of grocery stores, independent restaurants, and college campuses. As such (Citation) explains that to achieving success while solely relying on an independent organic restaurant is absolutely entirely possible. OTA further observes that the organic food market is experiencing dramatic growth all over the world.
Increasing global health and environmental factors are contributing to this effect. These concerns in different parts of the world have produced significant influences on public attitudes and acceptations towards various technologies, and now, to types of foods being consumed. Further research about organic foods in the US reveals that the sales of organic foods and natural foods and products through mass merchandisers and natural supermarkets doubled in estimation value from 2000 to $3.6 billion in 2006.
This, OTA observes that globally, the sales of organic beverages and foods in 2006 reached an astounding $13.8 billion recording an increase of 38.4% in sales in 2004-2006. On a more positive note, the trend is expected to keep rising anticipating an 80% increase from 2010 through 2016. On a global market scale, it is clear that organic food and natural food and products have become mainstream.
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