Essays on Implementation of Sales Application System - Hill Foods Restaurant Case Study

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The paper 'Implementation of Sales Application System - Hill Foods Restaurant " is a good example of a management case study. Hill Foods Restaurant is one of the fastest-growing food stores in the last decade. The restaurant is located near California State University. This organization was founded in 2003, with the intention of providing food and beverage products in the U. S market. The restaurant target market has always been college students. Given that most of the college students usually prefer to take away food products, the restaurant has been using the takeaway system to sell products to its customers.

In order to meet the growing demand for its products, the restaurant has opened three new branches in different parts of the U. S market, which are approximately located near its target market. The company mission is to ensure that it engages in environmentally sustainable activities, at all times. On the other hand, their purpose is to meet the needs of its customers, at any given time, by providing high-quality services and products to its customers and at affordable prices. Organization Structure The following picture shows the organizational structure of Hill Foods Restaurant. Within the restaurant, my position is that of the assistant manager who is responsible for dealing with sales and financial related matters.

My role is to develop sales strategies for the restaurant. Additionally, it is my duty to ensure that future demands for the restaurant are forecasted correctly to guide future production processes. Size of the Organization and its Complexity The restaurant started as a small business with 20 employees. Today, it has grown to medium-sized business with over 300 employees. It has also opened three other branches in different parts of the U. S for the last three years.

In addition, the restaurant offers a wide variety of products to its customers and it is looking to expand the range of beverages and food products as well as services its offer to its ever-growing customer base. The organization is not complex in nature. It always tries to reduce the line of authority and power as possible to facilitate the process of employees making decisions as fast as they can in order to respond to the needs of customers.

The owners of the restaurant are aware that, the more line authority and power that the organization has, the higher the rate of confusion among employees, thereby affecting their motivation and at the same time lowering their performance. Therefore, the objective of the owners is always to ensure that the organization’ s management structure is not complex to the extent of slowing down the decision-making process. This is because this may have a negative impact on the overall performance of the organization. Brief History of the Problem Facing the Organization At the initial stages of its businesses, the restaurant did not have many customers, but as its business did grow, the number of customers increased.

Therefore, at the initial stages, the sales department of the restaurant was running smoothly as it could easily record sales with accuracy, predict future demands, and come up with marketing strategies with a lot of ease. Things have changed for the last three years due to increased customer base and changing the external business environment. This makes it difficult for the restaurant sales team to perform their roles without challenges.

Hence, for the last two years, the company has recorded a huge number of inaccuracies in the area of sales. One example is poor demand forecasting whereby, at times, some customers end up being unsatisfied due to the production of products that inadequate to meet all the needs of customers. On the other hand, the restaurant, at times, has found itself having to waste a huge amount of products due to low demand for its products at certain periods within its financial calendar (Marshak, 2005).


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