Essays on Communication Technology in Business Literature review

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The paper "Communication Technology in Business" is an outstanding example of a business literature review. Communication in a business organization is important for the promotion of products or services, the organization, and conveying information within the organization as well as along the supply chain. It is vital for marketing, public relations, management of internal affairs, planning, advertising and branding, and reputation management among other purposes. The 21st century is largely information and communication-based. The need for and sharing of information through effective means is becoming highly vital for the success of an organization.

The rapid globalization that has taken place over the last decade has also made information and communication more vital. Communication in the corporate world has, as a result of the challenges and opportunities offered by globalization, become an art where the key is to find the optimal means of generating, sharing, and utilization of ideas and information. Effective communication is necessary for the day to day operation of a business, both within the organization and with the outside world. Kushal and Ahuja (2009) note that the evolving business environment and the complexity of the 21st-century  business organization environment has made it necessary for the need to improve communication within the business (3).

Kushal and Ahuja further point out that the autocratic management of the past is quickly being replaced by futuristic participatory management that relies on effective communication for the success of the organizations (3). As Rogers and Allbritton (1995) pointed out, the players in the corporate world have noticed the "information revolution" that has occurred in their organizations. Supporting this point is Arvey who points out that communication technologies are more and more being used by organizations for their communication purposes both within and between groups (2009, 4). Communication in an organization can be carried out through various methods and channels.

The most commonly used communication methods in organizations include face-to-face meetings, telephone, written reports, audio-visual presentations, e-mail, and online-based communication.


Arvey, R. (2009) Why Face-to-Face Business Meetings Matter. The Hilton Family [Online] Available at: [Accessed: 6 May 2010].

Chidambaram, L. and Jones, B. (1993) Impact of Communication Medium and Computer Support on Group Perceptions and Performance: A Comparison of Face-to-Face and Dispersed Meetings. MIS Quartery 17 (4): 465-491.

Daisy Consortium (2010) Online Delivery Working Group Project Files. [Online] Available at: [Accessed: 6 May 2010].

Egido, C. (1998) Video Conferencing as a Technology to Support Group Work: A Review of its Failures. Proceedings of the 1988 ACM Conference on Computer-Supported Cooperative Work. 13-24.

Prado, T. (2009) Affordable Business Video Conferencing [Online] Available at: [Accessed: 6 May 2010].

Rogers, E. and Allbritton, M. (1995) Interactive Communication Technologies in Business Organizations. The Journal of Business Communication 32 (2): 177-192.

Skovholt, K., and Svennevig, J. (2006). Email Copies in Workplace Interaction. Journal of Computer-Mediated Communication, 12(1): 3

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