The need for sustainability in the corporate world has become a major challenge as well the main objective of any other businesses today. Business corporate sustainability involves both economical and ecological sustainability within its operating context and provides that there must be corporate or organizational change to achieve full sustainability in a business (Soyka 2012). Managers and leaders of these entities have strived hard to formulate strategies that can facilitate the sustainability process in their corporations. Because of the difference in the nature of various corporations and organizations business activities it has become a challenge to identify the best way on how to transform an organization to be fully integrated with the mechanisms necessary to meet the sustainability requirements (Mohrman 2011). The traditional organizational values and practices are considered not to be sustainable hence there is a need to restructure and reshape the existing organizations.
These values and practices have continued to limit and undermined the sustainability of the organization the society and the overall environment in which an organization is operating (Docherty 2005). Lack of the available uniform way of carrying out organizational transformation to achieve its maximum sustainability is also attributed by the various changing demands of the society of interest to the organization and the organizational leadership as well as the other major stakeholders that have realized the need for the change (Hitchcock 2006).
Although many various organizations have adopted different methods and means of transformation the main objective for these changes is to achieve corporate sustainability to enhance stability and to secure the future of the organization thus giving the attribute of the going concern in within the various organizations (Soyka 2012). Organizational successful change and transformations for the achievement of sustainability there is a need to engage all the agents of change to work together to achieve the set sustainability goals that has been outlined.
With the different approaches on the change agents engagements and involvement it is evident that there is no best or an appropriate method or a means of achieving sustainability by an organization (Dunphy 2003). The existing several alternative mechanisms are identified by specific organization and thereafter an appropriate and suitable method is chosen from the alternatives.
The choice and selection always depend on the nature and the type of organizations and its management (Mohrman 2011). The implementation process of the chosen method for all the organizations and corporations is considered to follow a certain guideline and procedure that can be adopted in all the organizations considering sustainability programs (Docherty 2005). The ways and means of the implementation process may be different but the management guidelines and procedures remain to be the same. These guidelines, procedures and the manner in which organizations carry out transformation process to achieve sustainability are suppose to be followed by the transformation agents and also it provides the mechanism in which a particular selected method is evaluated to determine its reliability and the effectiveness upon its adoption by an organization (Soyka 2012). To achieve a sustainable organizational or a corporate world there has to be alliance and collaboration between organizations, corporations, government and the general public.
This collaboration converges together various issues comprising of economical sustainability, ecological sustainability associated with environmental conservation, organizational change, corporate social responsibility, community development and leadership (Buchanan 2007).
All of these issues incorporated together bring out the benefits to the community and the organization thus sustainability in all the aspects of the organization is achieved (Hitchcock 2006). Taking into account the different approaches that the various organizations adopt in order to achieve greater sustainability it is evident that the major factors that plays a significant role for the achievement of this sustainability comprises of the insight organizational change level of experience, corporate social responsibility and sustainability (Mohrman 2011). There is a greater need to make transformation on the organizational structure, economic culture and the ecological environment to ensure that greater sustainability is achieved also it emerges that greater sustainability is achieved when an organization build a strong positive corporate image thus enhancing its reputation to the community.
All of these are attributed by the internet based communication which has increased interactions and engagement of the public community and the corporate organizations (Buchanan 2007). The process in which organizations achieves a greater and enhance corporate sustainability by using the different approaches can be either through transformative or the total organizational change or the incremental changes.
Incremental changes involves increased sustainability activities from the existing already established sustainability strategies, this approach is not popular in many organizations (Soyka 2012). The most popular approach is the transformative change which involves total change of an organization on the various aspects in which sustainability is targeted to be achieved (Buchanan 2007). Organizational structure, culture, economical, ecological and the public corporate image is completely altered to ensure that greater organizational sustainability is achieved (Docherty 2005). The selection of the two approaches depends on the organizational corporate and its social print where the basis on the selection involves rational analysis and evaluations contrasted with the rational anticipated outcomes and the impact it has on the organizational efforts in enhancing corporate sustainability.
Organizational change towards greater sustainability is a fully integrated plan which provides a guideline in which the process is to be implemented (Hitchcock 2006). There are several identified stages that are involved in order to conduct a successful organizational change for towards the achievement of greater sustainability (Soyka 2012). The stages that are involve by the different organizations towards greater sustainability can be identified to include; the first step is to conduct an analysis of the current position of the company and the efforts it has made in towards the achievement of greater organizational sustainability this analysis complemented by the definition of the corporate vision, mission and objectives considering the extent to which the company has achieved (Buchanan 2007).
The second step is to identify the existing gaps that are acting as limitations to the organizational achievement to greater sustainability, once identified the company is assed if it has enough capacity and the required resources for this changes and the action plan is staged (Dunphy 2003).
Then the next step is to set up measures of compliance to the identified strategy which may also act as the assessment criterion for the performance of the identified strategy. Management and the implementation of the launched organizational change plan are carried out where all the guidelines are adhered to. The final stage is to maintain the strategies for a greater corporate stability to be achieved (Mohrman 2011).
Reference Darcy E. Hitchcock, M. L, 2006, The Business Guide to Sustainability: Practical Strategies and Tools for Organizations, London: Routledge. David A. Buchanan, L. F, 2007, The Sustainability and Spread of Organizational Change, New York: Taylor & Francis. Dexter Colboyd Dunphy, A. G, 2003, Organizational Change for Corporate Sustainability: A Guide for Leaders and Change Agents of the Future, Boston: Routledge. Peter Docherty, J. F, 2005, Creating Sustainable Work Systems: Emerging Perspectives and Practice, London: Routledge. Soyka, P. A, 2012, Creating a Sustainable Organization: Approaches for Enhancing Corporate Value Through Sustainability, New York: FT Press. Susan Albers Mohrman, A.
B, 2011, Organizing for Sustainability, Bradford: Emerald Group Publishing.