Essays on The Wind Turbine Product Strategy Case Study

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The paper 'The Wind Turbine Product Strategy" is a perfect example of a marketing case study.   Renewable energy is the energy that is generated from naturally existing resources. This includes things like wind, sunlight, water and tides among others. Renewable energy is at the forefront of replacing conventional energy due to its environmentally friendly nature. It is the energy that is pollution-free and does not have many negative impacts on the environment and to another living organism. Renewable energy is mostly used in power generation such as electricity, heating such as the solar heating system and as fuel for transport purposes.

However, the generation of wind power is of the major concern in the study. Wind energy is among the types of renewable sources of energy. It involves the use of wind turbines to convert wind into energy that is usable. This is the energy in form of electricity that is then used to run various machinery. Wind energy is generated by using mainly the stronger offshore wind where wind farms are installed with many wind turbines that are connected to an electric transmission network.

The offshore winds are more effective when they have not entered the land for long distances. Wind power is very reliable and environmental friendly because of its clean nature and does not have a greenhouse effect( Devine‐Wright 2005). Though wind energy is very useful, it is usually faced with variations, which makes it not achieve a hundred percent on consistency. This is because of the changes in wind directions in the region and the sizes of the generators in use. This is because less electricity, which may be inadequate, is produced when a small generator is used.

However, several measures have been put in place to ensure that the supply is steady despite the variation on board. This is usually through the adoption of techniques such as excess capacity storage among others.   PRODUCT It is noted that many countries prefer to import goods from abroad rather than using locally manufactured goods. This is according to researches done from various countries that their imports doubled their exports. These have been attributed to the quality of well-produced in the local industries.

The low standards produced products has therefore been substituted by high standard manufactured goods from abroad. This foreign good is usually preferred at the expense of the locally manufactured goods. This is because of their durability and efficiency in their operations. Thus, this appeal to the foreign good by the locals has partially motivated the company to export some of its productions. The product on offer or that is being manufactured is the components of a windmill that constitute wind turbines and generators. The wind turbines on offer are the offshore wind turbine and generators.

The wind turbine new improved feature such as the direct drive, converter system, magnetic technology, pitch system and air-cooling. The benefits that make the product attractive include the lubrication-free belt drive in the pitch system that reduces the level of maintenance (Hau & Von 2013). The external air cooling system and a converter system that is compatible with many grid operators around the globe.

References

Devine‐Wright, P. (2005). Beyond NIMBYism: towards an integrated framework for understanding public perceptions of wind energy. Wind energy, 8(2), 125-139.

Hau, E., & Von Renouard, H. (2013). Wind turbines: fundamentals, technologies, application, economics. Springer.

Krishnan, T. V., Bass, F. M., & Jain, D. C. (1999). Optimal pricing strategy for new products. Management Science, 45(12), 1650-1663.

Freund, C., & Pierola, M. D. (2010). Export entrepreneurs: evidence from Peru.

Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: findings from Sweden. The Journal of Marketing, 53-66.

Buxmann, P. (2001). Network effects on standard software markets: a simulation model to examine pricing strategies. In Standardization and Innovation in Information Technology, 2001 2nd IEEE Conference (pp. 229-240). IEEE.

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