The paper "Adams Internet - Product Description and Analysis of the Domestic Industry" is a perfect example of a business case study. Adams Internet is an information and communication technology firm based in Australia. The company offers internet services to businesses and individuals mainly in Australia’ s southern states. Having been in the industry for about three decades, it has developed the necessary capacity to expand the scope of coverage to other parts of Australia as well as foreign countries (Adam Internet, 2010). The company uses different technologies to allow customers to communicate through its network.
Because of its superior and efficient services, there are many benefits that the company can gain by exporting its services to foreign markets. These benefits include reduction of business risks, increased sales revenue and profitability, economies of scale and balancing of growth. The high risks inherent in the domestic market can be significantly neutralized by exporting services to foreign markets. Product Description and Analysis of the Domestic Industry The internet is a new form of telecommunication technology and is rapidly gaining popularity across countries. It is a cheap means of communication, convenient and quite flexible unlike other means of communication.
The company, Adams Internet, provides its services to individuals, government agencies, households and businesses in Australia. Consumers make subscriptions for data packs, which generally retail lower than what most competitors offer. Two important trends that have impacted on the company’ s product development are the increasing popularity of social websites and the increasing use of mobile technologies. In recent years, internet usage has soared in Australia with most people using it on a daily basis. To ensure efficient service delivery, Adam’ s Internet works in close collaboration with other internet service providers. Analysis of the domestic market reveals that Australia has more than 12 million internet users and the number is increasing on a daily basis.
The Australian government has long recognized that a stable telecommunication infrastructure is critical to the realization of the country’ s economic objectives. Accordingly, the government has more than doubled its resource allocation into the development of an enabling infrastructure including internet and mobile technologies (Parham, 2002).
Adam Internet 2010, Adam Internet, viewed 24th Sept. 2012 from http://www.adam.com.au/residential.
Australian Bureau of Statistics (ABS) 2007, Household Income and Income Distribution, Australia, 2007-08, viewed 24th Sept. 2012 from http://www.abs.gov.au/AUSSTATS/abs@.nsf/DetailsPage/6523.02007-08.
Bai, C., Yingjuan, Zhigang, T and Sarah, T 2002, Geographic Concentration in China’s Industries: Evidence for Conventional Theories and Local Protectionism, Mimeo, University of Hong Kong.
Benjamin, J 2006, The Future of Money, "the dollar is the de facto currency in Cambodia", Charles Agar, Frommer's Vietnam, 2006, ISBN 0-471-79816-9, p. 17.
Bertram, G 2009, "The banks, the current account, the financial crisis and the outlook", Policy Quarterly, vol. 5, no. 1, p. 23-67.
Cheng, L.K. and Kwan, Y 2000, What Are the Determinants of the Location of Foreign Direct Investment? The Chinese Experience, Journal of International Economics, vol.51, p. 379-400.
China Customs Bureau 2009, Customs Bureau, viewed 23 September 2012, http://english.customs.gov.cn/default.aspx
Dalziel, P 2002, "New Zealand's Economic Reforms: An assessment", Review of Political Economy, vol.14, no. 1, p. 31–45.
Deloitte 2012, Switching Channels: Global Powers of Retailing 2012, STORES, January 2012, G20.
Harcourt, T 2005, Closer Economic Relations, Australian Trade Commission Website.
James, K 2012, Foreign Direct Investment in the United States: An Economic Analysis. CRS Report for Congress, CRS Report for Congress 2012.
King, N. and Greg, H 2006, Dubai Ports World Sells U.S. Assets—AIG Buys Operations that Ignited Controversy As Democrats Plan Changes. The Wall Street Journal, December 12, 2006. P. A1.
Lymbersky, C 2008. Market Entry Strategies. Management Laboratory Press, Hamburg.
Parham, D 2002, "Microeconomic reforms and the revival in Australia’s growth in productivity and living standards", Assistant Commissioner - Productivity Commission, Canberra Conference of Economists Adelaide.
Pei, C 2001, The changing trend of FDI patterns in China, The Chinese Economy 34(1), p.89- 100.
Phil, G 2006, "Succeeding in a Globalised World: The New Zealand Experience". Speech. New Zealand Government.
Reynolds, P 2007, "Entrepreneurship in the United States", Springer, ISBN 978-0-387- 45667-6.
Rudman, B 2009, "Government must plug those leaks", The New Zealand Herald.
Zeng, M 2008, "Bailout Funding Promises To Pressure Treasury Prices", The Wall Street Journal.
Zittrain, J and Edelman, B 2003, Internet Filtering in China, Harvard Law School Public Law, Research Paper No. 62.