Essays on Adams Internet - Product Description and Analysis of the Domestic Industry Case Study

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The paper "Adams Internet - Product Description and Analysis of the Domestic Industry" is a perfect example of a business case study. Adams Internet is an information and communication technology firm based in Australia. The company offers internet services to businesses and individuals mainly in Australia’ s southern states. Having been in the industry for about three decades, it has developed the necessary capacity to expand the scope of coverage to other parts of Australia as well as foreign countries (Adam Internet, 2010). The company uses different technologies to allow customers to communicate through its network.

Because of its superior and efficient services, there are many benefits that the company can gain by exporting its services to foreign markets. These benefits include reduction of business risks, increased sales revenue and profitability, economies of scale and balancing of growth. The high risks inherent in the domestic market can be significantly neutralized by exporting services to foreign markets. Product Description and Analysis of the Domestic Industry The internet is a new form of telecommunication technology and is rapidly gaining popularity across countries. It is a cheap means of communication, convenient and quite flexible unlike other means of communication.

The company, Adams Internet, provides its services to individuals, government agencies, households and businesses in Australia. Consumers make subscriptions for data packs, which generally retail lower than what most competitors offer. Two important trends that have impacted on the company’ s product development are the increasing popularity of social websites and the increasing use of mobile technologies. In recent years, internet usage has soared in Australia with most people using it on a daily basis. To ensure efficient service delivery, Adam’ s Internet works in close collaboration with other internet service providers. Analysis of the domestic market reveals that Australia has more than 12 million internet users and the number is increasing on a daily basis.

The Australian government has long recognized that a stable telecommunication infrastructure is critical to the realization of the country’ s economic objectives. Accordingly, the government has more than doubled its resource allocation into the development of an enabling infrastructure including internet and mobile technologies (Parham, 2002).  


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