Essays on Virgin Media Company Growth Case Study

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The paper "Virgin Media Company Growth" is a perfect example of a business case study. Organizations continuously look towards devising ways through which they are able to understand the external factors and the influence these factors have on the working culture. This helps businesses to develop strategies according to the market requirements and helps to keep ahead of the competition. This report looks into the strategies and methods adopted by Virgin Media Inc for its growth and the manner the external factors have an influence on the working of the organization.

This thereby helps to understand the manner in which Virgin Media Inc which deals in mobile phones, fixed telephone lines, internet and television is able to deal with it so that the business flourishes. Reasons for Company Growth Virgin Media Inc has ensured that they diversify their risk by having different products in their portfolio which has aided in the growth of their business. The company along with the development of new products and services has developed new ideas, and strategies based on the external environment and has looked towards including those in their planning process has ensured that they have a slight edge when compared to their competitors.

The company has also looked towards huge investments in emerging markets which will further help Virgin Media Inc to ensure better strategies for the future and develop markets that will help to diversify risk and ensure an opportunity to grow their business. Virgin Media Inc has also looked towards developing their team where there are people who are both problem solvers and critical thinkers. This has helped Virgin Media Inc to make new transitions and confront the changes so that new possibilities and opportunities can be identified.

This has helped Virgin Media Inc to develop strategies where they are able to understand the customer wants and based on it develop their products and services so that customer satisfaction maximizes. The company has relied on using its experiences and brand name at newer destinations and has looked towards having economies of scope in their operation.

References

Johnson, G. & Scholes, K. 2002. Exploring Corporate Strategy: Text and Cases 6th edition, FT Prentice Hall, UK

Macher, J.T. & Richman, B.D. 2004. Organisational Response to Discontinuous Innovation: a Case Study Approach, International Journal of Innovation Management, 8 (1), pp. 38-46

Macher, J.T. & Richman, B.D. 2004. Organisational Response to Discontinuous Innovation: a Case Study Approach, International Journal of Innovation Management, 8 (1), pp. 87-123

PEST. 2012. PEST Analysis of Virgin Media. Retrieved on July 10, 2012 from http://swotanalysisexamples.org/pest-analysis-of-virgin-media/

Taylor, H. & Cooper, C.L. 2008. Organisational Change: Threat or Challenge? The Role of Individual Differences in the Managing of Stress, Journal of Organizational Change Management, 1 (1), pp. 1-19

Virgin. 2012. Strategic Analysis of Virgin. The art of strategic planning for information technology

Virgin Media. 2012. Virgin Media Case Study. Retrieved on July 10, 2012 from http://www.businessteacher.org.uk/business-resources/case-study-database/virgin-media-case-study/

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