Essays on Tesla Cars - Exploring Business Model Evolution in the Case of Electric Vehicles Literature review

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The paper “ Tesla Cars - Exploring Business Model Evolution in the Case of Electric Vehicles” is an inspiring variant of the literature review on business. The rise of technology and its application in the industries revolutionize industrial practices. The automotive industry is no different where external forces such as automation, digitization, and new business models continue to influence its operation. Damiano, Sarris, and Leard (2017, p. 150) agree with the future changes in personal mobility, especially through the technological input in innovating the designs of the automotive. Moreover, the future trends point to the introduction of fully automated vehicles where the control function requires little or no input by the driver (Daziano et al.

2017, p. 150). The imperative in these future directions about changes in personal navigations is the car developers who manage the manufacturing process. In particular, examining the Tesla car company, the Chief Executive Officer (CEO) Elon Musk already addresses the possible shift to autonomous vehicles in line with changes in consumer preference and the need to embrace current technologies (Kessler, 2015, p. 1). Paul et al.

(2016, p. 3) provide four particular areas that the head of development in car manufacturing industries such as Tesla should consider. The fields include diversity in mobility, electrification, connectivity, and autonomous driving. Although different disciplines, they share a common factor which includes a technological component that integrates the systems into realizing an innovative industry (Paul et al. 2016, p. 1). For a leading car developer, it is important to realize the trends in these four particular areas since they directly impact the consumer. According to Kessler (2015, p. 1), the effective change in line with this future depends on the appropriate software update on existing cars that already incorporate some automation features.

The inclusion of software development in the car manufacturing business follows the technology trends that operate within the software industry in creating solutions to existing and future challenges.

References

Bohnsack, R., 2013. SOURCE (OR PART OF THE FOLLOWING SOURCE): Type PhD thesis Title Car firms and low-emission vehicles: The evolution of incumbents’ strategies in relation to policy developments.

Bohnsack, R., Pinkse, J. and Kolk, A., 2014. Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles. Research Policy, vol. 43, no. 2, pp. 284- 300.

Brett, J. A., 2016. Thinking Local about Self-Driving Cars: A Local Framework for Autonomous Vehicle Development in the United States. Doctoral dissertation, University of Washington.

Daziano, R. A., Sarrias, M. and Leard, B., 2017. Are consumers willing to pay to let cars drive for them? Analyzing response to autonomous vehicles. Transportation Research Part C: Emerging Technologies, vol. 78, pp. 150- 164.

Kalia, K., Rahman, M.A., Saxena, A. and Walia, M.S., 2016. Advancement in Engineering Technology: A novel perspective. Indian Journal of Science and Technology, vol. 9, no. 25, pp. 1- 5.

Kessler, A. M., 2015. Elon Musk Says Self-Driving Tesla Cars Will Be in the US by Summer. The New York Times, p. B1.

Nunes, B., Bennett, D. and Shaw, D., 2016. Green operations strategy of a luxury car manufacturer. Technology Analysis & Strategic Manangement, vol. 28, no. 1, pp. 24-39.

Paul, G., Hans-Werner, K., Detlev, M. and Dominik, W., 2016. Disruptive trends that will transform the auto industry. [online] Available at: http://www.mckinsey.com/industries/automotive-and-assembly/our-insights/disruptive-trends-that-will-transform-the-auto-industry [Accessed 18 Apr. 2017].

Tummala, R., Wolter, K. J., Sundaram, V., Smet, V. and Raj, P.M., 2016. NEW ERA IN AUTOMOTIVE ELECTRONICS, A CO-DEVELOPMENT BY GEORGIA TECH AND ITS AUTOMOTIVE PARTNERS. Pan Pacific Microelectronics Symposium, pp.1- 4.

Wesseling, J. H., Farla, J.C.M. and Hekkert, M.P., 2015. Exploring car manaufacturers’ responses to technology-forcing regulation: The case of California’s ZEV mandate. Environmental Innovation and Societal Transitions, vol. 16, pp. 87- 105.

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