Essays on Coca Colas Corporate Social Performance Case Study

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The paper "Coca Colas Corporate Social Performance" is a perfect example of a business case study.   H.Y. T.C Consultancy firm has been approached by The Coca Cola Company to help look into ways through which it can improve its (Coca Cola) corporate social performance. One area of interest to the company is community development especially in the line of agriculture in one of its consumer countries. Agriculture plays an important role in many economies and touching it helps much in the economic development of the relevant communities. The country in the spotlight is Uganda; a country in East Africa.

Coca Cola does promote agricultural development in Uganda but the writing of this proposal is prompted by the need to step up its corporate image in that country. It will suggest how the company can boost sedentary agriculture since there is immense potential in those communities going to waste. Major stakeholders Uganda is justifiable is a significant consumer of The Coca Cola Company products. It is rated as one of the least developed countries in Africa and the world as a whole by the United Nations. It has high agricultural potential and agriculture is its most important sector although poverty levels are high.

A large portion of the country is well watered except for the North-Eastern part. Exploiting the full agricultural potential of these areas will impact the country’ s economy positively and consequently lift the image of The Coca Cola Company.   Action Plan This action plan will shed light on the ways through which agricultural activities can be enhanced in the places earmarked. In the process, community development objectives and economic growth will be realized. Community Development and economic growth are inseparable.

This layout can be implemented in four phases after which the overall outcome will be gauged to determine the success of the project. These phases will be Planning, identification of local groups, identification of partners and implementation. Planning Planning will involve the identification of goals and objectives to be attained in the project within given time frames, roles for various participants and indicators of good performance. Criteria for gauging the success or failure of the project will also be determined. The amount of money to be spent, a number of workers to be hired and the procedure for implementation should be laid down. Time frame: 2 months Identification of Local Groups This stage will be used to single out the youth groups, women groups and any Community-Based Organisations (CBOs) to be involved in the project.

To help in this assignment, local government authorities will be sought out. The position of a groups coordinator will, therefore, be established whose responsibilities will be the coordination of existing groups and mobilization of any other potential groups. The coordinator with the help of the locals will also facilitate the formation of more groups in case the ones existing are not enough.

Youth and women groups are not many because of the history of war.

References

Kyomya and Kibale, “Longman Publishers: Community Development initiatives in East Africa (1998): 293-94.

Maurice G “ Longman publishers: Agricultural projects within the East Africa Community

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Evans Chiro, Oxford University Press; Development and Economic advancement in war torn zones; Acase study of Uganda and Southern Sudan. (1991): 456-78.

Clark James; Cambridge University press. The growth of Community Development projects in Africa. (1988).567-78.

Marx Ammer; New strategies for developing communities; A practical approach. Longhorn publishers. 1999.

Kanji, A.J.Barriers to community involvement in development projects: A study of the

Acholi (Uganda) Irrigation project. Community Development Journal. (2001) 233-248.

Kirigo Sammy; Growth in food production through foreign companies. The International Students’ Journal. (2004)100-130.

Carf Lex; Community Development Issues in East Africa in the 21st Century and their solutions. Macmillan Publishers; 2001.

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