Essays on Port Marketing, Logistics, Performance and Environment in Port Sydney Case Study

Download full paperFile format: .doc, available for editing

The paper 'Port Marketing, Logistics, Performance and Environment in Port Sydney" is a good example of a marketing case study. Intra-port competition is the kind of competition which exists between the providers of the same port services within a port as argued by Wang (171). It can also be defined as a situation in which two or more terminal operators competes for the same market. This means that intra-port competition is the competition that takes place within different ports which seek to provide the same service within the same terminal. Intra-port competition is also the competition for the provision of discrete port services like stevedoring services, terminals and towage services.

The intra-port situation surrounding Sydney ports is very minimal and especially because all the ports in New South Wales have specialized in the provision of their services (Verboven et. al 26). For example, Sydney ports have specialized in car and container trade, breaking the bulk and liquid bulk as it trades while Newcastle port has highly specialized in the provision of services in the coal trade and Port Kembla has specialized in motor vehicles and bulk breaking trade. There is also a limited intra-competition between the facilities within the ports because of the existence of a strong stevedore duopoly and especially in the handling of containers.

All the ports in New South Wales are monopolies and hence there is no prima facie equal bargaining power in the negation of terms (Verboven et. al 26). Having specialized in car and container trade together with breaking bulk, Port Sydney is, therefore, a monopoly. Monopolies enjoy the benefit of high bargaining power since they are price setters and are usually not faced by any form of competition and especially within the industry.

Sydney port experiences very minimal or no intra-port competition and especially because of specialization that has taken place in New South Wales ports. Inter-competition is the kind of competition which takes place between two different industries providing different services (Wang 171). Inter-port competition is the manner in which port companies compete with each other. Port Sydney has a high inter-competition advantage against all other ports in New South Wales because it has a well-improved chain of roads and rail transport networks.  

Work Cited

Anja Bohm, (2009). The SWOT Analysis. GRIN Verlag. Pg 20

O.C. Ferrell, Michael D. Hartline, (2008). Marketing Strategy. Cengage Learning. Pg 25.

Ron Crittal, Lee Atkinson, Marc Llewellyn, Lee Mylne, (2009). Frommer's Australia 2010. Frommer's. Pg 207.

James Jixian Wang, (2007). Ports, cities, and global supply chains. Transport and mobility series. Ashgate Publishing. Pg 171.

Mary R. Brooks and Kevin Cullinane, (2007). Devolution, port governance and port performance Elsevier, Pg. 300-407

Kathleen Cleeren, Marnik G. Dekimpe, Frank Verboven, (2005). Intra- and inter-channel competition in local-service sectors. Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics. Pg 26.

http://www.sydneyports.com.au/port_development/port_botany_expansion_project

Download full paperFile format: .doc, available for editing
Contact Us