Essays on Port Of Brisbane Assignment

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Port of BrisbanePurpose & External EnvironmentSituated along the eastern coast of Australia, the Port of Brisbane is a shipping port located in the reclaimed lands of once named Fisherman Island on the lower reaches of the Brisbane River at its mouth. The third busiest fastest growing container port of the country spans the shipping channel across the Moreton Bay extending 90 Km north to Mooloolaba while being dredged to maintain fourteen metres depth at the lowest tide. While the port facilitates more than 2, 600 ships each year the Port of Brisbane Corporation (PBC) manages it.

Possessing nine deep-water container berths and three deep-water bulk berths along with seventeen general cargo and bulk berths, the Port of Brisbane transports more than 28 million tones of cargo each year. Out of the two international standard wharves at Brisbane meant for cruise liners viz. the Portside Wharf, built in 2006, and having facilities like coffee shops, restaurants, gift shops etc, and the industrial standard Pinkenba Wharf for larger, higher cruise liners located further up the river, the latter is the wharf managed by the Port of Brisbane authority.

A short road which links the Port of Brisbane to the Gateway Motorway is the Port of Brisbane Motorway. While in 1980 a narrow gauge (about 1067 mm) railway line was opened between the port and the junction near Lindum on the Cleveland Line it was later converted in 1997 to a dual (1435 / 1067 mm) gauge line under the One Nation program of Keating Government. Currently under an expansion program the Port of Brisbane is undergoing a large upgrade and extension spending AUS $ 50 million on infrastructure and another AUS $ 100 million on equipment which includes more than 25 straddle carriers owned by Patrick Corporation.

Strategic ObjectivesThe primary role of Port of Brisbane, which was corporatized in 1994 under the GOC Act 1993 and then changed into a company from a statutory on 1st July, 1997, enlisted immediately in the Australian Securities and Investment Commission, is to be responsible for managing the third busiest container port of Australia, facilitating trade growth through the commercial management of an efficient and customer-focused port.

It also provides and maintains port infrastructure and facilities. It operates the Brisbane Multimodal Terminal, the rail head for containers moving in and out of the port. They also lease and manage land for port-related purposes. It acts as an assessment manager for assessing and approving developments on strategic port land. Maintains navigable access to the port for commercial shipping. It manages four boat harbours and operates the Visitors Centre. Port of Brisbane does not provide stevedoring services, towage services and vessel traffic services. The vision of PBC is to be Australia’s leading port: here for the future and the strategic mission is to maintain a sustainable growth in trade thru the port which maximizes stakeholder satisfaction and shareholder returns.

Measures towards this include optimizing efficiency of the port, promoting investments of strategic nature stimulating competitive environment, adopting planning principles and management systems of the highest order, ensuring through co-operative working a safe and secure port environment, providing infrastructure that is truly world class and finally adhering to corporate values at all times in behavior and attitude.

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