The paper "Professional Research and Analysis for Accountants" is a perfect example of finance and accounting coursework. In the process of participating in accounting research, several methodologies are applicable. Qualitative, as well as quantitative research approaches, are used to engage in accounting research. In the recent past, qualitative research was largely applied in the accounting process but its limitations have necessitated the use of quantitative research. The basis of qualitative research happens to be findings of available hypothesis and theory. This lead to its first major drawback; lack of practical application in research.
Theories can be biased as they tend to falsify phenomenon meaning which can be clear through a set of observation. Hence, accounting phenomenon could be understood through the use of qualitative or quantitative research processes (Ahrens and Chapman, 2006). Qualitative research approach depends on obtainable research about accounting phenomenon. It is mainly founded on the existing concepts which have been developed and hence may be used in estimating accounting phenomenon with a high degree of confidence since this methodology is verifiable in nature. Moreover, qualitative research may be substituted with other sub-models or parameters to enhance its effectiveness.
Although qualitative research is widely used in accounting research, it has numerous limitations. This methodology entails the use of several complexities and hence misunderstanding of any of these complexities can result in biasness and inaccuracy in accounting research. Qualitative research approach relies on existing theories of accounting touching on the different phenomenon (Sale, Lohfeld and Brazil, 2002). In the accounting process, a qualitative approach is mostly used in capital markets as capital research is carried out in the form of event research and studies.
Individuals or firms tend to rely on existing theories and research to determine how they can strategically position themselves in the capital markets and how they may influence the market effectively to their benefit. Moreover, firms and individuals use the qualitative approach to be able to effectively interpret the market dynamics. Capital markets trends can be analysed fully by use of existing theories and research. Qualitative research use theory with the main aim of measuring specific variables and determine the association between several variables by using existing theories so as to come up with certain conclusions about different capital markets variables that are being tested (Ahrens and Chapman, 2006). On the other hand, the quantitative approach entails setting up of several experiments with the aim of obtaining accurate data.
Hence, quantitative research has its foundation on the authentication of information using a series of experiments. Generally, calculations are based on observations. The data obtained from a series of experiments which are carried out help in the practice of accounting for the fact that it provides calculation in terms of the link between various parameters and equations.
Hence, the process of explaining the particular phenomenon and their existence using quantitative research is based on facts. Quantitative statements are largely reliant on a set of observations and therefore it is this process of observation that obtains the same outcome over time. Therefore, quantitative research in accounting is not absolute in nature rather it is statistical. The quantitative approach involves an accounting phenomenon which is observed over time whereby statistical results are obtained (Sale, Lohfeld and Brazil, 2002).
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Lillis, A.M. and Mundy, J. (2005) Cross-sectional field studies in management accounting research – closing the gap between surveys and case studies, Journal of Management Accounting Research, 17, 119-141.
Sale, J.E., Lohfeld, L.H. and Brazil, K. (2002) Revisiting the quantitative-qualitative debate: implications for mixed methods research, Quality and Quantity, 36, 43-53.
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