Essays on Promotion Management - Carbon Pollution Reduction Scheme of Australian Government Case Study

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The paper "Promotion Management - Carbon Pollution Reduction Scheme of Australian Government" is a great example of a case study on management. The changing world environment through a change in global temperatures and decreasing consumable water has increased the concern of all world bodies towards developing a mechanism which helps to reduce carbon emission. This has made the Australian government look towards developing a strategy that ensures that more and more awareness regarding rising carbon is spread and people made aware of the fact they will benefit through changes in the tax.

To ensure effectiveness the Australian Government has looked towards developing an IMC campaign which will ensure better use of the resources. Objectives of the Report The report presents the steps that the Australian government is looking towards spreading awareness about its carbon pollution reduction scheme. The government on this front is looking towards developing an IMC plan so that people could be highlighted the manner they will benefit through the change in tax and look towards conserving the society. The report also presents the manner in which the different strategies are used by the government by looking towards different media and objectives so that the overall benefit can be increased.

This will thereby help to gauge the effectiveness of the carbon pollution scheme and will ensure to make a strategy to develop the effectiveness of the program. Background Information The Australian government had started the Carbon Pollution Reduction Scheme in 2011 and looks towards reducing the present level of carbon emission by 60% by the end of 2050 (DAFF, 2010). The government through this methodology has fixed the amount of carbon that businesses can release in the environment and have put a carbon tax on it.

Further, the government has also allowed the trading of carbon so that businesses can look towards taking the benefit of reduced carbon emission and improve their business profits (CRPS, 2010). The businesses through this scheme will be able to gain tax benefits and also ensure proper strategies to reduce the amount of emission so that pollution can be reduced. This has made the government look towards developing a campaign by the name June 2012 – August 2012 so that business is able to save the environment.


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DAFF. 2010. Carbon Reduction Pollution Scheme. Department of Agriculture, Fisheries and Forestry. Retrieved on May 1, 2012 from

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