IntroductionThe changing world environment through change in global temperatures and decreasing consumable water has increased the concern of all world bodies towards developing a mechanism which helps to reduce carbon emission. This has made the Australian government to look towards developing a strategy which ensures that more and more awareness regarding rising carbon is spread and people made aware about the fact they will benefit through changes in the tax. To ensure effectiveness the Australian Government has looked towards developing an IMC campaign which will ensure better use of the resources. Objectives of the Report The report presents the steps that the Australian government is looking towards spreading awareness about their carbon pollution reduction scheme.
The government on this front is looking towards developing an IMC plan so that people could be highlighted the manner they will benefit through the change in tax and look towards conserving the society. The report also presents the manner in which the different strategies are used by the government by looking towards different media and objectives so that the overall benefit can be increased.
This will thereby help to gauge the effectiveness of the carbon pollution scheme and will ensure to make a strategy to develop the effectivness of the program. Background InformationThe Australian government had started the Carbon Pollution Reduction Scheme in 2011 and looks towards reducing the present level of carbon emission by 60% by the end of 2050 (DAFF, 2010). The government through this methodology has fixed the amount of carbon that businesses can release in the environment and have put a carbon tax on it. Further, the government has also allowed the trading of carbon so that businesses can look towards taking the benefit of reduced carbon emission and improve their business profits (CRPS, 2010).
The businesses through this scheme will be able to gain on tax benefit and also ensure proper strategies to reduce the amount of emission so that pollution can be reduced. This has made the government look towards developing a campaign by the name June 2012 – August 2012 so that business is able to save the environment. People are of the notion that through the scheme they are compensated heavily but instead companies that are able to save carbons are able to benefit.
In addition to it they receive tax benefits which help the society and individuals. Further, the government has also looked towards spreading awareness so that they are able to look after the society and ensure long term benefitAIDAThe Australian government in their campaign to spread awareness is looking towards using a strategy of AIDA where they look towards spreading awareness, raising interest, creating desire, and then taking actions. This will help the Australian government in ensuring that their strategies provide the required return and awareness about the campaign can be spread. Target Audience AnalysisThe Australian government while developing their IMC campaign has looked towards ensuring that different sections of the society are looked into.
This has made the Australian government design their strategy in such a manner that they are able to clearly define their set audience and based on the requirements design a strategy which will provide effectiveness in the campaign. This has made the government look towards the following section of customers