The paper 'Hyper-Personalized Product Content at Coke, Apple, and Google" is a good example of a marketing case study. All companies are now aware of the personalization of products and services and their importance. Personalization has guaranteed the progress of tailor-made goods and services for clients. The market trend already shows that hyper-personalization is the future that the marketers have been dreaming for several years. The hyper-personalization effect can be centered on the diffusion theory. Some examples of companies that have made use of the concept include Coke, Apple, and Google.
Hyper-personalization is leveraged in three far-reaching ways: shared listening, context and content, and data exploration. The firm will make certain that the experts are available for the company thus able to ensure efficient and effective hyper-personalization of contents. Introduction All companies are now aware of the personalization of products and services and their importance. Personalization has warranted the development of tailor-made products and services for the clients. Customers tend to prefer personalized products and information as opposed to the general approach (Sundstrom 2012). As a result, personalization ensures that the distinct requirements of the clients have been met thus ensuring customer satisfaction.
In any trade, the chief goal should be the fulfillment of the customer as the cliché goes; ‘ the client is the boss. ’ However, the dynamic market seems to have taken the personalization approach a notch higher (Dunlap Jr 2014). The contemporary drift has been hyper-personalization as opposed to just personalization. In the wake of great competition in the market, hyper-personalization has become one of the mechanisms to gain an advantage (Subramanyan 2014). Hence, it is imperative to understand the variance concerning personalization and hyper-personalization.
Hyper-personalization involves the use of information to deliver more directed and custom-made amenities, content, and goods. Before the great technological development, it would have been a bit hard to develop hyper-personalized content, products, and services.
Table of Contents
Executive Summary 2
1.0 Introduction 4
2.0 Analysis 5
2.1 Prove that Hyper-Personalization is the Way to Go 5
2.1.1 Diffusion Theory 6
2.1.2 Coke’s Bottle Hyper-personalization 7
2.1.3 Google’s Art, Copy, & Code Project 8
2.1.4 Apple’s product engraving 9
2.2 Leveraging Hyper-Personalization 11
2.2.1 Social Listening 11
2.2.2 Data Analysis 12
2.2.3 Content and Context 12
2.2.4 Hyper-personalization as the Next Normal 13
2.2.5 Consideration 15
3.0 Conclusion 16
Reference List 17