The paper "PESTLE and SWOT Analyses of Qantas" is a good example of a management case study. Qantas is an airline industry that gets its root way back in 1920. The industry has undergone various stages starting from the pre-war duration to after World War II. Qantas has a wide network that covers 173 domestic and 42 international flights. The firm has a logo known as ‘ red kangaroo’ (Qantas. com. au, 2015). Qantas has two main brands, the Jetstar, and the Qantas brand. Business traveller. Asia (2015), the company applies differentiation in its aviation business since it is the only airline company that has LCC and FSC.
Qantas airline implements various strategies in operating its fleet. The headquarters of Qantas is in Mascot, Sydney, and Australia. The vision of Qantas Company is to be ‘ the Low Fare Airline and World best Premium” . There is an interesting demographic background in the airline industry. Airlines with strong establishment will benefit a lot if they define their destinations that would target the ever-growing world population This report looks at the vision of Qantas Company that helps in understanding the goals of the firm by using the five strategies.
These strategies include right aircraft, safety as the main concern, client service, right course and operational competence. This report explains and analyzes the organization's structure through differentiation and cost leadership using the Porters’ generic model of the five forces. Also, the SWOT analysis comprehends the current situation of the company by analyzing both the internal and external factors. The industrial core competencies of the Qantas group are using the two main points of airline brands that have a reputation for diversification and safety.
In measuring the company performance, this report would use the Value Chain. Moreover, the report would give the strategic recommendations and the fallouts that may happen from the recommendations (Qantas2014.reportonline. com. au, 2015). Resources are the company assets that a firm need during its operations. A resource may be a drawback or strong point to the company. Also, company resources may or may not offer a competitive advantage to the company. Resources exist in two types namely, the tangible and intangible resources. Intangible resources are such organizational possessions like a brand acknowledgement, reputation, and innovation.
On the other hand, tangible resources are resources such as the firm’ s financial resources, human capital and physical resources. Resources are efficient if they can offer a competitive advantage to the firm. To determine if the resource can offer a competitive advantage, the four tests of competencies is carried out. Competencies are those features that a firm requires to become competitive with other industrial participants. Competencies help a firm to compete sufficiently. A collection of these attributes leads to the achievement of competitive advantage.
The four core competence tests include; Value, Rare resource, Inimitable and Not-substitutable resource.
Bain.com, (2015). Management Tools - Core Competencies - Bain & Company. Retrieved 20 September 2015, from http://www.bain.com/publications/articles/management-tools-core-competencies.aspx
Businesstraveller.asia,. (2015). Business Traveller Asia Pacific - corporate travel news from cities of Singapore, Hong Kong and all Asia, on airlines, hotels, loyalty programmes, technology and city guides essential for the business traveller. Retrieved 23 September 2015, from http://www.businesstraveller.asia/
Mindtools.com,(2015). Porter's Five Forces: Assessing the Balance of Power in a Business Situation. Retrieved 20 September 2015, from https://www.mindtools.com/pages/article/newTMC_08.htm
Mindtools.com,. (2015). Porter's Generic Strategies: Choosing Your Route to Success. Retrieved 23 September 2015, from https://www.mindtools.com/pages/article/newSTR_82.htm
Qantas.com.au,. (2015). Qantas | All inclusive airfares on Australia Pacific's Best Airline. Retrieved 20 September 2015, from http://www.qantas.com.au/travel/airlines/home/au/en
Qantas.com.au,. (2015). Qantas Data Book | Qantas. Retrieved 20 September 2015, from http://www.qantas.com.au/travel/airlines/data-book/global/en
Qantas.com.au,. (2015). qantas.com - research, plan, book and manage your trip. Retrieved 20 September 2015, from http://www.qantas.com.au/travel/airlines/home/za/en
Qantas.com.au,. (2015). The Qantas Story | Qantas. Retrieved 20 September 2015, from http://www.qantas.com.au/travel/airlines/history/global/en
Qantas2014.reportonline.com.au,. (2015). Jetstar in Asia | Qantas Annual Report Online 2014. Retrieved 20 September 2015, from http://qantas2014.reportonline.com.au/jetstar-asia
Readinglists.lib.monash.edu,. (2015). Sustaining the Spirit - Sustainability at Qantas | Monash University. Retrieved 20 September 2015, from http://readinglists.lib.monash.edu/items/4F89487F-840E-85C7-0791-A8A9FEF5B80B.html
Worldairlineawards.com,. (2015). The world's Best Airlines in 2015. Retrieved 20 September 2015, from http://www.worldairlineawards.com/Awards/worlds_best_airline.html