The Impact of Macro-Environmental Factors on the Marketing Mix of Qantas Australia - Case Study Example

In regard to the threat of new entrants, the entry of low-cost airlines in the market has put extreme pressure on the operations of qantas.... Lastly, increased competition from other airlines, for instance, Virgin Blue which entered the Australian market in 2000 and proceeded to capture an impressive 25% of the total market share can be perceived as a key threat to the profitability of qantas.... Over the years, Qantas has grown into becoming the largest international as well as a domestic airline in australia....

Sustainable and reliable operations With the customer charter of qantas clearly showing a commitment of the brand to meeting the customer needs, the brand has been able to provide a sustainable service to the community at the same time satisfying the shareholders.... Qantas brand associated with the Qantas airline is a widely known air transport brand in australia and Europe.... Qantas brand associated with the Qantas airline is a widely known air transport brand in australia and Europe....

nbsp;Motor vehicle industry in australia has several companies that manufacture motor vehicles as illustrated by Business information Agency Staff (2001).... nbsp;Motor vehicle industry in australia has several companies that manufacture motor vehicles as illustrated by Business information Agency Staff (2001).... australia is one of the countries that have facilities to design and even produce a car from a clean sheet to dealers for sale.... australia is famous for designing and producing 'large' sized vehicles that have led to a downturn in Australian markets leading to several cutbacks such as the closure of Mitsubishi Motors australia in 2008....

There the marketing mix of Cochlear is threatened in terms of prices.... As such the report will analyze macro and micro factors that may affect Cochlear when deciding on their target market and then developing the appropriate marketing mix.... Hence, to completely understand the company's macro environment and how it affects Cochlear' marketing mix, PESTLE analysis is conducted.... In 1981, he convinced the government of australia to provide funds which he then used for biotechnology Implant Company, Cochlear....

A PESTLE analysis will provide a macro overview of the airline industry in australia.... Porter's five forces model will provide a long-term indicator of australia's air travel industry.... Virgin australia posted a statutory loss of $355.... … The paper “The Australian Aviation industry's Impact on qantas Airline” is a great example of the report on management.... qantas airline is the largest player in the Australian airline industry....

… The paper "What Factors Influence the marketing mix Strategies" is a great example of marketing coursework.... The paper "What Factors Influence the marketing mix Strategies" is a great example of marketing coursework.... the marketing mix is important to a business as it ensures that products are delivered to the customers within the required time and place.... The formulation and implementation of the marketing mix are usually carried out by marketers after studying the business environment....

Technology is one of the important macro-environmental factors that are likely to affect Qantas.... Virgin australia had to step in so as to help stranded customers.... qantas is therefore likely to be affected by the competition in the market as a result of the industrial action.... … The paper "How Micro and Macro-Environment Factors Affecting the Operations of the Business" is a perfect example of a case study on marketing....

The political environment in australia affecting the company's operations includes, improved free trade policies by the government and stable politics experienced in australia.... 34), australia has over time created more free trade policies which have boosted the opportunity for the company to distribute more of its products to various markets in the country.... Furthermore, the stability of the political landscape in australia has boosted the company's operations....