The paper "Relationship Marketing Orientation of HSBC Bank" is a brilliant example of a case study on marketing. HSBC Bank is a major bank. It operates worldwide. It has more assets than liabilities. It has its origin in the UK. They have a very high loan deposit ratio. This makes is preferred among customers. The ratio is as high as 90%. It has a good presence in Asia. This bank is also listed on many exchanges. Some are London, New York City, Hong Kong and many more. It provides banking services. People use their service because of quality.
They maintain good relations. They work on the policy of satisfaction. They provide varied services. As this is a service sector so it is important. The success here is defined by the ability to retain customers. Building a reputation is offered. It has been because of the service that it is highly ranked. Products Offered HSBC provides varied services. It can be split in the following Personal Finance Services: It provides services to millions. Here they provide banking services. “ The range is a current account, savings account, mortgage loans, car financing, insurance, credit cards, loans, pensions, and investments” .
Thus it covers all areas. In personal finance services, they have lots to offer. This makes them preferred by people. Commercial Banking: They provide services to all types of groups. This has made them have over 2.5 million customers. In this field, they provide service to “ sole proprietorship, partnership, clubs and associations, incorporated business and publicly quoted companies” . This covers all business. It includes the small, medium and middle sizes. Thus catering to such a huge lot of benefits. This has been due to quality. Global Banking and Market: They also provide service in this field.
They deal in foreign currency. They have a network nearly everywhere. This makes it easy to transfer funds. People find it easy as they get many things under the same umbrella. Private Banking: In this, they provide service to the high worth individual. They have been successful in it. This is due to their presence. They have 93 locations in 42 countries where they provide this. People take services from them. They provide investment opportunities. They also guide in the way funds to be used. The variety offered by HSBC bank has created a good name.
People want to be associated with it. Even employees are content. They feel satisfied. This makes them perform their duties well. Relationship Marketing Management Many definitions have been provided. Some deal with technology and some relationship. The aim is the same. It is to provide better service. This will help to maintain customers. Relationship marketing from marketing background is defined as “ a combination of business process and technology that seeks to understand a company’ s customers from the perspective of who they are, what they do, and what they are like” .
(Couldwell, 1998) This looks into technology. This helps to gain a customer.