The paper 'Strategic Human Resource Management - Google" is a good example of a management case study. The emergence of Google is traceable Sergey Brin and Larry Page met at Stanford University in 1995. In 1996, they initiated a search engine operating on Stanford servers called BackRub. In 1997, the duo decided to rename the company Google. Presently, the company is about 14 years old and with more than 30, 000 employees worldwide. The firm has its headquarters in Mountain View, California. Moreover, it has 70 offices in more than 40 countries worldwide.
The company is an information communication and technology-based company focusing on different perspectives based on the goal of their operation of making it easy to find information. The company engages in computer systems design and online information services. Their business operations have different scopes with numerous products. The first scope is on web based services like a web search engine, Google chrome browser, media for image, home & office for creating and sharing online documents, specialised searches like blogs & alerts, social for sharing mailing lists and discussion groups, scholarly for searching scholarly papers.
The second focus is on business fraternity. These include advertising, publishing, cloud computing and website optimization (Google, 2012). 2.0 Google’ s Strategy Ireland & Hitt (2005, p. 68); Thompson, Strickland and Gamble (2005) posits that the anchor of any successful business organization relies on the ability of its top management to formulate and boldly execute strategies. According to Henry (2008, p. 141) firms should strategize in relation to their mission, industry, resources and competitive position. These considerations are crucial as they aide in crafting executable strategies aimed at giving an organization a competitive advantage against business rivals.
Before looking at the strategy, lets first look at what shapes Google’ s corporate strategy as explained above. The first is the mission which is to “ organise the world’ s information and make it universally accessible and useful” (Google, 2012).
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