Research Methods Economic Effect of TramlineTramline music festival is an award winning festival that is also free to attend. Tramline is held annually and it takes place in Sheffield in the UK. Tramline is normally free to attend and the event comprises of national and local artists of different genres. Tramline is usually curated and organized by a panel that includes local volunteers, promoters, and venue owners. Even though tramline festival took centre stage recently when it was launched in 2009, it managed to attract a whooping 35,000 fans on its debut.
This particular festival normally takes place at over 70 venues within the city centre and this includes; peace garden, bowery, Harley, University of Sheffield, Barkers pool, 02 Academy, Lead mill, and the main stage on Devonshire green that comes with a capacity of 8,000 audience (BBC, 2012). Each year tramline event is normally organized into eight musical genres that are dance, Blues, Folk, World, New Music, Indie, Rock, and Pop. There is also a kid’s area, market, and an electric mix of music, which means the event, provides something of all ages.
Tramline is still a free music event even though there are huge debates as to whether or not the festival should be paying entry fee of free going forward. It is being estimated that in 2009 the cost of running this very even stood at approximately £200,000, and by 2012 this figure had risen to a whooping £390,000. This high cost of running the event is mainly driven by catering for the burgeoning festival goers who have lately learnt about the event. . For instance, during the first year, Sheffield city centre managed to attract approximately 35,000 and come 2012 the figure had risen to about 90,000 people.
When the event debut they were using two outdoor stages but last year they used six in order to comfortably accommodates the extra attendees (Guardian, 2012; University of Sheffield, 2013). The concept of funding free festival is very complex and requires shrewd resource utilization in particular this period of global financial crisis. Traditionally, Tramline festival has had three main sources which includes Grant from the Sheffield city councilSponsorship revenues Income from food and drinks sold Contributions from the venues arising from items such as security Research Methods Due to the above facts we thought it was viable to conduct some qualitative research on the economic impact of Tramline music festival.
It is very difficult ascertaining the real effects towards the local economy and as such various research methods can be employed. However, it is only by applying proper research formulae that it becomes possible to ascertain the economic impact. The chosen research method should address concerns from various parties and this includes, the local Sheffield city council, hotel, restaurant, and pub owners, transport operators, and other vendors actively involved with fast moving retail merchandise such as snacks, mobile airtime, and newspapers.
InterviewsAfter various observations, we decided to conduct an interview with all parties concerned with effects of tramline to the local economy. In such study interviews can with several benefits mainly because it enables the interviewer to obtain relevant facts behind a participant’s experience, and the interviewer is also in a position of pursuing in-depth information that pertains to a particular topic.