Essays on Market Behavior of the 3G and 4G Devices Case Study

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The paper "Market Behavior of the 3G and 4G Devices " is a good example of a marketing case study.   Different research activities have been conducted with different people to determine the service quality in the various aspects of Telecommunication. This mainly involves the analysis of various services quality of the industry to the customers. In 2012, Jun Xia explored the level of service people in China get from the 3G and 4G and how institutional factors affect the market behaviors. In 2004 Moon-Koo Kim, Myeong-Cheol Park, and Dong-Heon Jeong did research on the effects of customer’ s satisfaction and switching barriers on customer loyalty in Korean mobile telecommunication services. Paul T.

Jaeger, Ben Shneiderman, Kenneth R. Fleischmann, Jennifer Preece, Yan Qu, and Philip Fei Wu did research on the effects of marketing community response grids and effective emergency management. In 2012 Claudio Feijoo, José -Luis Gó mez-Barros, Juan-Miguel Aguado, and Sergio Ramos researched on the mobile gaming services. Chun Liu and Krishna Jayakar did research on the effects of telecommunications policies in China and India. Objectives and Scope Objective one is to find out how institutional factors affect market behaviors in China’ s 3G/4G error.

They considered factors that influence the market behavior patterns and preferences among the customers. It focuses on competition development and telecommunication policies in China. (Jun Xia, 2012) Objective two was to find out the effects of maintaining the already existing customers by enhancing loyalty to them. They wanted to find out the effects of customer satisfaction in the Korean mobile telecommunication services (Moon-Koo Kim, Myeong-Cheol Park, and Dong-Heon Jeong, 2004). Objective three is to determine the quality and effectiveness of emergency management on the users of the service.

They tried to find out the quality and degree of service of community response grid in relation to social networks and E-government (Paul T. Jaeger, Ben Shneiderman, Kenneth R. Fleischmann, Jennifer Preece, Yan Qu, and Philip Fei Wu, 2007). Objective four is to investigate the customers get from mobile gaming applications on phones. They wanted to investigate challenges that face the quality of entertainment and policy implication of the industry (Claudio Feijoo, José -Luis Gó mez-Barros, Juan-Miguel Aguado, and Sergio Ramos, 2012). Objective five is to compare the satisfaction of customers of in India and China by the telecommunication services and policy.

They determine the cause of differences between the two countries based on quality service (Chun Liu and Krishna Jayakar, 2012). Methodology Jun Xia collected the information by analyzing market behaviors mechanisms. He made extensive archival research and conducted interviews. Moon-Koo Kim, Myeong-Cheol Park, and Dong-Heon Jeong collected their information by analyzing the previous Korean Telecommunication Services Company’ s survey and records. Paul T. Jaeger, Ben Shneiderman, Kenneth R. Fleischmann, Jennifer Preece, Yan Qu, and Philip Fei Wu collected information from researches made in emergency management, computer science and information studies. Claudio Feijoo, José -Luis Gó mez-Barros, Juan-Miguel Aguado, and Sergio Ramos collected their information through conducting interviews among the customers.

Chun Liu and Krishna Jayakar collected their information by revising the findings of the telecommunication industry records of both countries.

References

K. Douglas Hoffman, John E.G. Bateson, Greg Elliott, Dawn Birch, (2010) “Services Marketing: Concepts, Strategies and Cases” Asia Pacific Edition, 1st Edition, Cengage Learning, NSW

Lovelock, C.H., Patterson, P.G. and Wirtz, J. (2011) “Services Marketing – An Asia-Pacific and Australian Perspective”, 5th Edition, Pearson Education Australia, Sydney

Lovelock, C.H., Patterson, P.G. and Walker, (2007) “Services Marketing – An Asia-Pacific and Australian Perspective”, 4th Edition, Pearson Education Australia, Sydney

Chun Liu & Krishna Jayakar (2012). The evolution of telecommunications policy-making: Comparative analysis of China and India

Claudio Feijoo, José-Luis Gómez-Barros, Juan-Miguel Aguado, & Sergio Ramos (2012). Mobile gaming: Industry challenges and policy implications

Paul T. Jaeger, Ben Shneiderman, Kenneth R. Fleischmann, Jennifer Preece, Yan Qu, & Philip Fei Wu (2007), Community response grids: E-government, social networks, and effective emergency management

Moon-Koo Kim, Myeong-Cheol Park, & Dong-Heon Jeong (2004). The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services

Jun Xia (2012). Competition and regulation in China's 3G/4G mobile communications industry- Institutions, governance, and telecom SOEs

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