The paper “ How Service Providers Crazy John’ s, Bunnings Warehouse, Boost Juice, Bakers Delight, and Arnott’ s Biscuits Holdings Ensure Customer Satisfaction" is a dramatic variant of a case study on marketing. The manner in which encounter took place: The encounter with Crazy John’ s took place personally as I was looking to purchase a new mobile handset and my search for a new handset brought me to Crazy John’ s. Since the mobile phone retail chain has a presence in Australia and is largely known to different people it has resulted in bringing a change in the demand for new mobile and I visited the place personally. Circumstances that led to the encounter: The prime reason which led to the encounter was that I was looking for a new mobile handset and my search took me to Crazy John’ s.
Further, since the store was also located nearby and had a wide range of products to choose from attracted to it. The diversity in the range of products plus the additional benefit as the store's states to be the cheapest increased the dependency on the store and increased the likelihood of visiting the store.
This was added by the good friendly nature of the sales personnel and the different offers and discounts which were also available. The culmination of different factors which would have increased the overall satisfaction helped to ensure that the requirements could be met. Rating of different parameters in Crazy John’ s: The rating for the different parameters is as (1 – Terrible and 5 – Delighted)The different rating which was provided to different parameters which were observed are shown aboveReason for Rating: The overall rating shows increased satisfaction as Crazy John’ s was able to justify what was heard in the market.
The fact that the store had different products that met the different requirements ensured that the customers had an option to choose from many. The friendly nature of the person by welcoming and understanding the customer requirements before showing any product shows the manner in which the customer demands were understood. This was matched by the fact that the store was easily accessible and looked to provide customers with different products and ensured to provide different offers (Clemons, 2008).
The other aspect was that Crazy John’ s ensured to have different offers and justified their words by offering products at the lowest price which thereby helped to improve the overall satisfaction as after visiting the store the level of satisfaction increased considerably. A process that could have improved satisfaction: Crazy John’ s can further develop their business by ensuring that they are able to increase the level of satisfaction. This can be achieved by ensuring that employees who have the required knowledge in the field of consumer behavior are hired.
This will help to understand the customer requirements better and will be able to satisfy the customers (Clemons, 2008). Along with it, Crazy John needs to improve the quantity and quality of the workforce so that they are able to deliver superior performance and ensure better satisfaction for customers. Chances of using the same service again: There is a high likelihood that I will use the services of Crazy John’ s again as I was satisfied with the service as the store delivered according to my expectations.