The paper "The Effect of Service Price Increases on Customer Retention" is a wonderful example of a Marketing Case Study. This is a consultant report audit of the seven Ps of service marketing of the Sazó n Espresso coffee shop in Adelaide. It is a Mexican coffee shop. The 7 Ps of service marketing include a promotion, product, people, price, physical evidence/infrastructure, place, and processes. The second part of the report gives the recommendation which needs to be implemented by the Sazó n Espresso coffee shop as this raises its reputation as well as becomes a dream destination for its clients and potential customers.
Having a good reputation will make the Sazó n Espresso coffee shop market itself, not only locally but also countrywide and globally. The recommendations have the possibility to promote the effectiveness as well as the efficiency of the service marketing of Sazó n Espresso when putting into practice. Sazó n Espresso was open about five years ago by Mexican cousins Oswaldo and José Estrella. Sazó n is located in Mount Barker in the Adelaide Hills. The food and drink joint has brought a wide range of funky food to the place.
Sazó n mainly focuses on a remarkable coffee experience alongside Mediterranean food. Every Friday and Saturday nights, it specializes in serving genuine Mexican street food. Sazó n also serves food and coffee that the Adelaide locals and visitors need. As a service industry, Sazó n Espresso has a good brand reputation for serving excellent coffee. Apart from the best coffee, it is best known for serving a wide variety of hot chocolate and tea. Due to its unique and addictive coffee, its reputation is very impressive. They also ensure you try the chili hot chocolate, the Mexican style centerpiece My experience with Sazó n Espresso coffee shop The Sazó n Espresso coffee shop is owned by my cousin.
During my free, I like visiting the place to help them in one way or another. I also learn and gain some skills in the management of business ventures. It is during these frequent visits that I got the chance to put into practice what I have in class. One of which is the audit and analysis of the service management of the Sazó n Espresso coffee shop The 7 Ps of service marketing that I was able to audit Sazó n Espresso coffee shop are; promotion, product, people, price, physical evidence/infrastructure, place and processes (Kapoor, Paul, & Halder, 2011 Pg.
22. My audit and analysis were based on these parameters. I also have some recommendations from this analysis Before giving the audit report, it is to understand what service marketing is. Service marketing is a sub-branch of marketing that entails the marketing of services and goods. Service marketing refers to the promotion of business to business or business to the direct customer.
Service marketing is often usually found in the air travel, financial services, professional services, hospitality services, health care, and vehicle or car rental service. The marketing of goods, on the other hand, involves the promotion of fast-moving goods and durables. (Weitz, & Wensley, 2002, Pg485)
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