Essays on Small Business Enterprise Assignment

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The paper "Small Business Enterprise" is a great example of an assignment on business. With growing complexities in the industry, airline companies today are striving for the development of an efficient operating system to promote customer satisfaction and obtain competitive advantages thereon. Air transport has emerged as among the most important services, which has resulted in both social and economic benefits of a country, further aiding the industry with adequate political and economic assistance. In the growing market of aviation, transportation networks have been observed as playing a crucial role for business development across the globe, wherein every airline has optimized schedules for months in advance.

Replicating the increasing demand for airline services, this particular facet tends to maximize the profit and accordingly, forms a major part in the strategic corporate plan, which helps the airlines to make necessary decisions for better outcomes aimed at attaining greater competitive advantages (Ashgate Publishing, n.d. ). Apparently, the configuration of the market structure along with the continually changing consumer demands have shaped the strategic operations executed by airline companies largely in the current phenomenon, which has further made it more challenging for the comparatively smaller companies to ensure a higher degree of competitive advantages (Wiltshire, 2013).

In this study, a comparative analysis will be conducted with due consideration to two airline companies, i.e. EasyJet and RyanAir, grounded on various theoretical models. Correspondingly, a revised business plan and change management impacts for EasyJet will be interpreted in this study. 1. Performance of Small Business Enterprise EasyJet is one of the leading European Airline companies. The company mainly operates in 2000 routes and is connected with over 30 countries.

The company holds a unique position in the country, nurturing a culture of innovation wherein it believes in the finding of new ways and ideas, which helps the company to make the experience easier and affordable (EasyJet plc, 2014). RyanAir, considered an ultra-low-cost carrier, provides the lowest fares on air transport within Europe. The company believes that it has touched the masses with such a strategy and accordingly, intends to continue with the same in the future. The company, however, pays strict attention to make no compromise on the quality and value that it is entitled to provide to its customers (RyanAir, 2014).

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