The paper "Solar Energy in China" is a great example of a marketing case study. There are various types of energy that are used around the world. Among these are hydro-electric energy, nuclear energy, geothermal energy, solar energy, and many others. Solar energy which is the focus of this section has been defined by the Need Project (2012) as that energy that is radiated from the sun after it has been made at the core of the sun through the process of nuclear fusion. This energy that is produced by the sun then travels the distance between the sun and the earth at the speed of light.
Despite the fact that a large amount of energy is produced and emitted into space, just a little percentage reaches the earth and is enough to sustain all the energy needs of the planet (The Need Project 2012). Ryan (2005) defines solar power as the energy that is obtained from the sun, a conditio sin qua non for the survival of species on the planet earth. Ryan maintains that solar energy is an important source of energy that is available and ready for utilization using modern technology anywhere in the world.
Solar energy has also been defined by the Office of Science of the U. S. Department of Science (2005) as the natural source of power for the earth that drives the wind circulation on the globe and currents of the oceans. It also controls the evaporation cycle of water along with condensation. This in turn causes streams and lakes to come into life and also control other biological cycles such as photosynthesis as well as life (Office of Science of the U. S.
Department of Science 2005). Solar energy has also been defined by Sohn & Ohlenroth (2012) as that energy given by the sun two forms of light and heat. This energy is the one that is taken by plants to make their food while themselves providing food to animals such that they form a chain that necessitates the indirect inference that solar energy provides for our survival. The same idea is expressed by Tabak (2009) when he says that solar energy is an intermittent and renewable power from the sun that can be converted to produce heat and/or electricity.
The power is renewable because it never gets exhausted at any day. After converting this power in one day, it will always be available for use the following day (Tabak 2009). In other words, Tabak (2009) suggests that solar energy is an inexhaustible one. By calling solar power intermittent, Tabak suggests that solar power is not given in a stream of continuous supply as compared to geothermal power, and it can be tapped depending on the intensity of the sun’ s rays (Tabak 2009).
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