The paper "Melbourne City Football Club - Marketing Strategies" is a perfect example of a marketing case study. Melbourne City Football Club is based in Melbourne, Australia. The club's history dates back to 2009 and has been in the national premier league under the Football Federation of Australia (FFA). The club was founded in Melbourne's Heart in 2009; the ownership was newly acquired by City Football Group together with MS Australia. The official administration complex is located at Latrobe University and our home stadium AAMI Park that boasts 30, 052 seat capacity (McDaniel, 1999). MCFC have a well-orchestrated and strategic partnership put in place to ensure the success of partnership deals.
We have different levels of sponsorship deals that accommodate all interested sponsors. The two different levels of sponsorship are affordable and form the basis of a long-term relationship. To ensure the success of the partnership, MCFC carries out evaluation and assessment just to ensure all the parties honor their obligations as stipulated in the partnership document. MCFC adopts various channels to sell the sponsors' brands to our millions of fans around the world.
Stadium signage, club apparel, Social media marketing, organization of club events and print media are some of the avenues that MCFC promotes our sponsors to our global fans. MCFC has lots of corporate social responsibility events that help the club to give back to the community. MCFC has partnered with the Sports Development Program, which is a joint initiative with SEDA that offers children between 11 and 13 years old a sports-based curriculum as a way to nurture their footballing talents. The students are privileged to make their career paths for their future or continue their academics.
The club values the community and supports initiatives and social pillars of the society such as the schools, local grass root football clubs, and peaceful coexistence among community members (Tietjens, 1957). Cover Letter 16th February 2015. Smith Allen Director of Commercial and Operations Audi, United Kingdom. Dear Sir It's my pleasure to write to you expressing our interest in mutual engagement between MCFC and your company.
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