The paper “ The Melbourne Football Club FC Sponsorship Proposal Submitted to Coca-Cola Company” is a bright variant of the presentation on marketing. The Melbourne City Football Club (MCFC) has an exemplary reputation both in the domestic and international platforms as football is concerned. The club was registered as a professional football club in 2009, and it participates in the Hyundai A-League, Foxtel National Youth League, women football, and other Australian competitions. The club is based in Australia Melbourne, AAMI Park at La Trobe University. The club was formed with the objective of celebrating cultural diversity, widening community-based teams, developing and providing a platform for sporting passion.
The club was founded and owned by a group of investors (City Football Group) other clubs managed by the group includes New York City FC and Manchester City FC. The club is built and operated under a clear vision and mission of improving community participation, nurturing talents, reducing gender and age parity, and celebrating cultural diversity. The recent signing of Bruce Kamau, a Kenyan-Australia based player, shows our commitment to promoting the core values that bind the club to its vision and mission. The club has done a lot of expansions in the recent two years both in ensuring that they meet their strategic goals.
The expansion has inflated the club’ s financial coffer due to increasing operations costs and other expenses associated with the club. The major aim of the proposal is to raise funds to supplement the available sources of finance. The sponsorship given will go a long way in improving players’ salaries, costumes, and expansion of the youth talent search initiative. The relationship will be mutual since the club and the company will have equal benefits.
The club provides a marketing platform for the company products since we have wide coverage. The proposal gives a detailed nature of our mutual relationship for a common goal of upholding nationalism in Australia.
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Melbourne City FC,. (2016). About Us. Melbourne City FC. Retrieved 8 May 2016, from http://www.melbournecityfc.com.au/about/about-us/ascwzx0fu57v1ppdt2cinx8wf